Pop Artist Nelson De La Nuez Partners With Heys USA for Sophisticated Pop Art Luggage Collection
De La Nuez Pop Art Luggage for Heys USA Launched at the Travel Goods Show in Las Vegas 2012 to Worldwide Buyers
LOS ANGELES, March 22, 2012 /PRNewswire/ -- Nelson De La Nuez, an internationally renowned pop artist, known as the King of Pop Art®, partnered with Heys USA, the leader in hard side, fashionable luggage manufacturing, to create the De La Nuez collection of fun, yet sophisticated pop luggage. Each De La Nuez designed collection contains four beautiful pieces of luggage of various sizes and dimensions, from a cosmetic/beauty case to a large 30" size spinner. The vibrant collections are: Travel/Destinations, Material Girl/Fashionista, and Martini/Cocktail Collections. When the consumer chooses to purchase the entire De La Nuez set of 4, they receive four different pieces of art that are instantly recognizable in any airport.
"We created the Heys De La Nuez collection to give consumers everywhere the opportunity to expand their art collections, show their sense of style, and purchase trendy, high-end luggage at affordable prices," says Heys President and CEO, Harry Sheikh. "We believe this collection will bring a new level of fashion to Heys with its pop art influence and stylish, textured designs." De La Nuez made a personal appearance at the Las Vegas Travel Goods show in Las Vegas to launch his new Heys luggage line, sign posters and meet buyers from all over the world. "I am very excited to have my name on such a quality brand of luggage. The colors really look amazing and my designs translated beautifully. I spent a lot of time personally designing the art for each piece of luggage so it will appeal to a wide range of buyers and art collectors alike," explained De La Nuez.
"Collaborating with one of the world's top pop artists today, Nelson De La Nuez's art is contemporary, yet wickedly satirical, pop and surreal all juxtaposed together. His works are original, bold and outspoken," noted Sheikh, and the artist is "Known for his distinctive style called 'Art on the Edge,' which is creating art on all sides of the canvas -- making for a perfect synergistic application to travel goods."
Nelson De La Nuez art is collected by hundreds of celebrities and prestigious art collectors. Current licensing deals are with many major clothing, accessory and home and textile companies. Sold in galleries worldwide. See Info on Wikipedia.
View/Buy Art at http://www.kingofpopart.com.
For interview, photos
Celeb PR Group
Voted "Must have product" by Oprah's O Magazine, INC. Magazine, Southwest Air Spirit Magazine and Popular Science Magazine, respectively.
Chief Marketing Officer
Visit Heys site
SOURCE Heys USA
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.