Portable Battery Powered Products: Global Markets

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Portable Battery Powered Products: Global Markets

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REPORT SCOPE

INTRODUCTION STUDY GOALS AND OBJECTIVES

The market for portable, battery-powered products has grown from a few well-established niches such as flashlights and wristwatches to a diverse, rapidly growing market that encompasses computing, communications, entertainment, photographic, and publishing products; a variety of cordless tools; and entirely new classes of military and medical products. This diversity has been accomplished because of a unique synergy between the products themselves, the batteries they employ, and the battery chargers and power-management systems that recharge the batteries.

Several entirely new classes of batteries have been commercialized during the past 25 years, including nickel-metal hydride, zinc-air, lithium polymer, and the widely used lithium-ion design. Meanwhile, improved microelectronic battery charger controller technology allows the commercialization of higher-performance, smaller, and safer designs. This, in turn, has allowed for the commercialization of portable products that would be impossible without improved battery chargers, notably portable computers, cell phones, digital cameras, multi-functional touch-screen devices, and cordless hand tools. At the same time, competitively priced no rechargeable primary batteries remain established power sources for many kinds of portable products.

As this synergy continues to develop, there are areas in which the portable product, battery, and battery charger industries could experience the explosive growth usually associated with emerging industries. Battery designers, mainly electrochemists, and battery charger designers, mainly electrical and electronics specialists, will continue to operate together, with new batteries and new battery chargers evolving in tandem to produce even higher-performance products.

This has changed how portable product batteries are marketed. All batteries degrade and must be replaced, usually much sooner than the products they power. In the past, this was addressed by using removable and replaceable batteries that could be interchanged between different devices, or through an aftermarket for the replacement of original equipment manufacturer (OEM) batteries. Portable product designers now recognize the long-term value stream represented by the batteries, and they jealously guard their control of this stream by designing batteries devices that can only be powered by batteries that they sell. This has created a whole new supply chain category that has elements of both the OEM stream and the aftermarket.

REASONS FOR DOING THE STUDY SCOPE OF REPORT

Multi-functionalCommunicationsEntertainment and publishingComputersNavigationCamerasTimepiecesToolsLightingToys and noveltiesMedicalScientificMilitary

This classifications structure recognizes the tremendous popularity of convergent multi-functional handheld devices that can combine cellular phones, Web browsers, computers, entertainment and publishing platforms, timepieces, and navigation aids.

Each portable product market sector is defined, the leading companies for each sector are identified, and the market sectors are analyzed, with the inclusion of a 5-year market prediction. The following kinds of batteries are discussed:

Rechargeable

Nickel-cadmium (NICAD)

Nickel-metal hydride

Lithium (e.g., lithium-ion, lithium-polymer)

Specialty rechargeable (e.g., lead-acid, nickel-zinc, silver-zinc, silver-cadmium)

Non-rechargeable

Zinc-carbon primary

Manganese zinc alkaline

Non-rechargeable lithium

Specialty non-rechargeable (e.g., zinc-air, silver oxide, magnesium)

These battery power sources are also compared to two new portable power supplies: ultracapacitors and fuel cells. Again, each battery market sector is defined, the leading companies are identified, and the market is analyzed, with the inclusion of a 5-year market prediction. Finally, OEM and charging-station battery charger markets are analyzed.

Portable product, battery, and battery charger companies are identified and profiled.

INTENDED AUDIENCE METHODOLOGY AND INFORMATION SOURCES

Market assumptions used in this report include those based on updates of material from an earlier version of this analysis, as well as from the BCC Research study Lithium Batteries: Markets and Materials. This report's author prepared these studies as well. Although many segments of the industry are well-documented, much of this information is based on estimates rather than hard facts. The distinction between these estimates and hard facts can be vital, and sources are identified wherever possible. When appropriate, information from previously published sources is identified to allow for a more detailed examination.

Table of Contents

STUDY GOALS AND OBJECTIVES 1

REASONS FOR DOING THE STUDY 2

SCOPE OF REPORT 2

INTENDED AUDIENCE 3

METHODOLOGY AND INFORMATION SOURCES 4

ANALYST CREDENTIALS 4

RELATED REPORTS 4

BCC ONLINE SERVICES 5

DISCLAIMER 5

CHAPTER TWO: SUMMARY 6

SUMMARY 6

SUMMARY TABLE GLOBAL MARKET FOR PORTABLE BATTERYPOWERED

PRODUCTS, THROUGH 2016 ($ MILLIONS) 7

SUMMARY FIGURE A TOTAL MARKET FOR PORTABLE BATTERYPOWERED

PRODUCTS, 2006-2016 ($ MILLIONS) 7

SUMMARY FIGURE B MARKET FOR PORTABLE BATTERYPOWERED

PRODUCTS, 2011 (%) 8

CHAPTER THREE: OVERVIEW 9

DEFINITION OF THE PORTABLE BATTERY-POWERED PRODUCT

INDUSTRY 9

BATTERY-POWERED PRODUCT DEFINITION AND

CONCEPTS 9

TABLE 1 PORTABLE BATTERY-POWERED PRODUCT DEFINITIONS

AND SCOPE 10

TABLE 1 (CONTINUED) 11

TABLE 2 IMPORTANT PORTABLE BATTERY-POWERED PRODUCT

CONCEPTS 12

TABLE 2 (CONTINUED) 13

BATTERY DEFINITION AND CONCEPTS 14

TABLE 3 COMMERCIAL SECONDARY BATTERY TYPES 15

TABLE 3 (CONTINUED) 16

TABLE 4 COMMERCIAL PRIMARY BATTERY CHARACTERISTICS 17

TABLE 4 (CONTINUED) 18

BATTERY CHARGER DEFINITION AND CONCEPTS 18

Types of Portable Product Battery Chargers 19

External Chargers 19

Internal Chargers 20

PRODUCT AND TECHNOLOGY LIFE CYCLE 21

TABLE 5 GENERIC PORTABLE-PRODUCT MANUFACTURING TREE 22

TABLE 5 (CONTINUED) 23

HISTORIC AND FUTURE ECONOMIC SIGNIFICANCE OF

PORTABLE BATTERY-POWERED PRODUCTS 23

TABLE 6 PORTABLE BATTERY-POWERED PRODUCT ECONOMIC

IMPACT 23

TABLE 6 (CONTINUED) 24

SIGNIFICANCE OF GOVERNMENT REGULATIONS 25

TABLE 7 IMPACT OF GOVERNMENT REGULATION 25

TABLE 7 (CONTINUED) 26

CHAPTER FOUR: PORTABLE PRODUCT MARKETS 27

MARKET BY PRODUCTS 27

PORTABLE MULTI-FUNCTIONAL HANDHELD AND

COMMUNICATIONS 27

Portable Multi-Functional Handheld and

Communications Product Introduction and Market

Elements 27

Portable Multi-Functional … (Continued) 28

Portable Multi-Functional … (Continued) 29

Portable Multi-functional Handheld and Communications

Product Companies 30

TABLE 8 SMARTPHONE AND CELL PHONE COMPANIES 30

TABLE 9 CORDLESS PHONE COMPANIES 31

TABLE 10 RADIOPHONE AND TWO-WAY HANDHELD

TRANSCEIVER COMPANIES 31

TABLE 11 PAGER COMPANIES 31

TABLE 12 MULTI-FUNCTIONAL HANDHELD DEVICE COMPANIES 32

Portable Multi-functional Handheld and Communications

Product Forecasts 32

Portable Multi-functional Handheld Product

Growth Drivers and Inhibitors 32

TABLE 13 PORTABLE MULTI-FUNCTIONAL HANDHELD AND

COMMUNICATIONS PRODUCT GROWTH DRIVERS AND

INHIBITORS 33

TABLE 13 (CONTINUED) 34

Portable Multi-functional Handheld and

Communications Product Assumptions and Past

Performance 34

TABLE 14 APPLE IPHONE SHIPMENTS BY FISCAL QUARTERS,

2007-2011 (UNITS) 35

Portable Multi-functional Handheld and

Communications Product 5-Year Forecast 36

TABLE 15 GLOBAL PORTABLE MULTI-FUNCTIONAL HANDHELD

AND COMMUNICATION PRODUCT MARKET, THROUGH 2016 36

PORTABLE ENTERTAINMENT AND PUBLISHING 37

Portable Entertainment and Publishing Product

Introduction and Market Elements 37

Portable Entertainment Product Companies 38

TABLE 16 PORTABLE RADIO, CD/DVD, ACCESSORY, AND

EPUBLISHING COMPANIES 39

TABLE 17 PORTABLE DIGITAL MUSIC PLAYER COMPANIES 39

TABLE 18 PORTABLE DVD PLAYER COMPANIES 39

TABLE 19 EREADER COMPANIES 40

Portable Entertainment Product Forecasts 40

Portable Entertainment Product Growth Drivers

and Inhibitors 40

TABLE 20 PORTABLE ENTERTAINMENT AND PUBLISHING

PRODUCT GROWTH DRIVERS AND INHIBITORS 40

TABLE 20 (CONTINUED) 41

Portable Entertainment and Publishing Product

Assumptions and Past Performance 41

TABLE 21 APPLE IPOD SHIPMENTS BY FISCAL QUARTERS 42

Portable Entertainment Product 5-Year Forecast 42

TABLE 22 GLOBAL PORTABLE ENTERTAINMENT AND

PUBLISHING PRODUCT MARKET, THROUGH 2016 43

PORTABLE COMPUTER PRODUCTS 43

Portable Computer Product Introduction and Market

Elements 43

Portable Computer Product … (Continued) 44

Portable Computer Product Companies 45

TABLE 23 LAPTOP COMPANIES 46

TABLE 24 TABLET COMPANIES 46

TABLE 25 CALCULATOR COMPANIES 47

Portable Computer Forecasts 47

Portable Computer Product Growth Drivers and

Inhibitors 47

TABLE 26 PORTABLE COMPUTER PRODUCT GROWTH DRIVERS

AND INHIBITORS 47

TABLE 26 (CONTINUED) 48

TABLE 26 (CONTINUED) 49

Portable Computer Product Assumptions and Past

Performance 49

Portable Computer Product 5-Year Forecast 50

TABLE 27 GLOBAL PORTABLE COMPUTER MARKET, THROUGH

2016 50

TABLE 27 (CONTINUED) 51

PORTABLE NAVIGATION 51

Portable Navigation Product Introduction and Market

Elements 51

Portable Navigation …(Continued) 52

Portable Navigation …(Continued) 53

Portable Navigation Product Companies 54

TABLE 28 HANDHELD GPS COMPANIES 54

Portable Navigation Product Forecasts 55

Portable Navigation Product Growth Drivers and

Inhibitors 55

TABLE 29 PORTABLE GPS NAVIGATION PRODUCT GROWTH

DRIVERS AND INHIBITORS 55

Portable Navigation Product Assumptions and Past

Performance 55

Portable Navigation Product 5-Year Forecast 56

TABLE 30 GLOBAL PORTABLE NAVIGATION PRODUCT MARKET,

THROUGH 2016 56

TABLE 30 (CONTINUED) 57

PORTABLE CAMERAS 57

Portable Camera Product Introduction and Market

Elements 57

Portable Camera Product Companies 58

TABLE 31 DIGITAL CAMERA COMPANIES 59

Portable Camera Product Forecasts 59

Portable Camera Product Growth Drivers and

Inhibitors 59

TABLE 32 PORTABLE CAMERA GROWTH DRIVERS AND

INHIBITORS 59

TABLE 32 (CONTINUED) 60

Portable Camera Product Assumptions and Past

Performance 60

Portable Camera Product 5-Year Forecast 60

TABLE 33 GLOBAL PORTABLE CAMERA MARKET, THROUGH 2016 61

PORTABLE TIMEPIECES 61

Portable Timepiece Introduction and Market Elements 61

Portable Timepiece … (Continued) 62

Portable Timepiece Companies 63

Portable Timepiece Forecasts 63

Portable Timepiece Growth Drivers and Inhibitors 63

TABLE 34 PORTABLE TIMEPIECE GROWTH DRIVERS AND

INHIBITORS 63

Portable Timepiece Assumptions and Past

Performance 63

Portable Timepiece 5-Year Forecast 64

TABLE 35 GLOBAL PORTABLE TIMEPIECE MARKET, THROUGH

2016 65

PORTABLE TOOLS 65

Portable Tools Introduction and Market Elements 65

Portable Tools Introduction (Continued) 66

Portable Tool Companies 67

Portable Tools Forecasts 68

Portable Tools Growth Drivers and Inhibitors 68

TABLE 36 PORTABLE TOOLS PRODUCT GROWTH DRIVERS AND

INHIBITORS 69

Portable Tools Assumptions and Past Performance 69

Portable Tools 5-Year Forecast 70

TABLE 37 GLOBAL PORTABLE TOOLS MARKET, THROUGH 2016 70

TABLE 37 (CONTINUED) 71

PORTABLE LIGHTING 71

Portable Lighting Product Introduction and Market

Elements 71

Portable Lighting … (Continued) 72

Portable Lighting Product Companies 73

TABLE 38 GLOBALLY SIGNIFICANT BATTERY-POWERED

LIGHTING COMPANIES 74

Portable Lighting Product Forecasts 74

Portable Lighting Product Growth Drivers and

Inhibitors 74

TABLE 39 PORTABLE LIGHTING PRODUCT GROWTH DRIVERS AND

INHIBITORS 75

Portable Lighting Product Assumptions and Past

Performance 75

Portable Lighting Product 5-Year Forecast 76

TABLE 40 GLOBAL PORTABLE LIGHTING MARKET, THROUGH 2016 76

TABLE 40 (CONTINUED) 77

PORTABLE TOYS AND NOVELTIES 77

Portable Toys and Novelties Introduction and Market

Elements 77

Portable Toys … (Continued) 78

Portable Toys … (Continued) 79

Portable Toys and Novelties Companies 80

TABLE 41 GAME CONSOLE COMPANIES 80

Portable Toys and Novelties Forecasts 81

Portable Toys and Novelties Growth Drivers and

Inhibitors 81

TABLE 42 PORTABLE TOY AND NOVELTY PRODUCT GROWTH

DRIVERS AND INHIBITORS 81

Portable Toys and Novelties Assumptions and Past

Performance 82

Portable Toys and Novelties 5-Year Forecast 82

TABLE 43 GLOBAL PORTABLE TOY AND NOVELTY PRODUCT

MARKET, THROUGH 2016 83

PORTABLE MEDICAL PRODUCTS 83

Portable Medical Product Introduction and Market

Elements 83

Portable Medical … (Continued) 84

Portable Medical … (Continued) 85

Portable Medical Product Companies 86

Portable Medical Product Forecasts 87

Portable Medical Product Growth Drivers and

Inhibitors 87

TABLE 44 PORTABLE MEDICAL PRODUCT GROWTH DRIVERS AND

INHIBITORS 87

TABLE 44 (CONTINUED) 88

Portable Medical Product Assumptions and Past

Performance 88

Portable …(Continued) 89

Portable Medical Product 5-Year Forecast 90

TABLE 45 GLOBAL PORTABLE MEDICAL PRODUCT MARKET,

THROUGH 2016 90

PORTABLE SCIENTIFIC PRODUCTS 91

Portable Scientific Product Introduction and Market

Elements 91

Portable Scientific Product Companies 92

TABLE 46 PORTABLE SCIENTIFIC PRODUCT COMPANIES 92

Portable Scientific Product Forecasts 92

Portable Scientific Product Growth Drivers and

Inhibitors 92

TABLE 47 PORTABLE SCIENTIFIC PRODUCT GROWTH DRIVERS

AND INHIBITORS 93

Portable Scientific Product Assumptions and Past

Performance 93

Portable Scientific Product 5-Year Forecast 93

TABLE 48 GLOBAL PORTABLE SCIENTIFIC PRODUCT MARKET,

THROUGH 2016 94

PORTABLE MILITARY PRODUCTS 94

Portable Military Product Introduction and Market

Elements 94

TABLE 49 SELECTED PORTABLE BATTERY-POWERED MILITARY

PRODUCT ROLES 95

Portable Military … (Continued) 96

Portable Military Product Companies 97

Portable Military Product Forecasts 97

Portable Military Product Growth Drivers and

Inhibitors 97

TABLE 50 PORTABLE MILITARY PRODUCT GROWTH DRIVERS AND

INHIBITORS 98

Portable Military Product Assumptions and Past

Performance 99

Portable Military Product 5-Year Forecast 99

TABLE 51 GLOBAL PORTABLE MILITARY PRODUCT MARKET,

THROUGH 2016 100

PORTABLE PRODUCT APPLICATION SUMMARY 100

TABLE 52 GLOBAL VALUE OF THE PORTABLE BATTERY-POWERED

PRODUCT MARKET, THROUGH 2016 ($ MILLIONS) 100

TABLE 52 (CONTINUED) 101

TABLE 52 (CONTINUED) 102

TABLE 53 GLOBAL UNIT SHIPMENTS IN THE PORTABLE

BATTERY-POWERED PRODUCT MARKET, THROUGH 2016

(MILLION UNITS) 102

TABLE 53 (CONTINUED) 103

TABLE 54 GLOBAL PORTABLE BATTERY-POWERED PRODUCT

MARKET, THROUGH 2016 104

FIGURE 1 TOTAL VALUE OF GLOBAL PORTABLE BATTERYPOWERED

PRODUCT MARKET, 2006-2016 ($ MILLIONS/%) 105

FIGURE 1 (CONTINUED) 106

CHAPTER FIVE: PORTABLE PRODUCT BATTERIES 107

SECONDARY PORTABLE PRODUCT BATTERIES 107

NICKEL-CADMIUM BATTERIES 107

Nickel-Cadmium Battery Introduction and Market

Elements 107

Nickel-Cadmium Battery Market Drivers and Technology

Factors 108

Nickel-Cadmium Battery Companies 109

TABLE 55 NICKEL-CADMIUM BATTERY COMPANIES 109

Nickel-Cadmium Battery Forecasts 109

Nickel-Cadmium Battery Growth Drivers and

Inhibitors 109

TABLE 56 NICKEL-CADMIUM BATTERY GROWTH DRIVERS AND

INHIBITORS 110

Nickel Cadmium Battery 5-Year Forecast 110

TABLE 57 GLOBAL NICKEL-CADMIUM BATTERY MARKET BY

APPLICATION, THROUGH 2016 111

TABLE 57 (CONTINUED) 112

TABLE 58 GLOBAL NICKEL-CADMIUM BATTERY MARKET BY

ELEMENT, THROUGH 2016 112

TABLE 58 (CONTINUED) 113

NICKEL-METAL HYDRIDE BATTERIES 113

Nickel-Metal Hydride Battery Introduction and Market

Elements 113

Nickel-Metal Hydride Battery Market Drivers and

Technology Factors 113

Nickel-Metal Hydride …(Continued) 114

Nickel-Metal Hydride Battery Companies 115

TABLE 59 NICKEL-METAL HYDRIDE BATTERY COMPANIES 115

Nickel-Metal Hydride Battery Forecasts 115

Nickel-Metal Hydride Battery Growth Drivers and

Inhibitors 115

TABLE 60 NICKEL-METAL HYDRIDE BATTERY GROWTH DRIVERS

AND INHIBITORS 116

Nickel-Metal Hydride Battery 5-Year Forecast 116

TABLE 61 GLOBAL NICKEL-METAL HYDRIDE BATTERY MARKET

BY APPLICATION, THROUGH 2016 117

TABLE 61 (CONTINUED) 118

TABLE 62 GLOBAL NICKEL-METAL HYDRIDE BATTERY MARKET

BY MARKET ELEMENT, THROUGH 2016 118

TABLE 62 (CONTINUED) 119

SECONDARY LITHIUM BATTERIES 119

Secondary Lithium Battery Introduction and Market

Elements 119

TABLE 63 RECHARGEABLE LITHIUM BATTERY CONFIGURATIONS 120

TABLE 63 (CONTINUED) 121

Secondary Lithium Battery Market Drivers and

Technology Factors 121

TABLE 64 NON-LITHIUM-ION RECHARGEABLE LITHIUM BATTERY

STATUS 121

TABLE 64 (CONTINUED) 122

Lithium-Ion Compared To Lithium-Ion Polymer 123

Lithium-ion as Smart Batteries 124

Lithium-ion …(Continued) 125

Lithium-ion …(Continued) 126

Lithium-ion …(Continued) 127

TABLE 65 SMART BATTERY SYSTEM STAKEHOLDERS 128

Safety Issues 128

Safety … (Continued) 129

Alternative Designs 130

Secondary Lithium Battery Companies 131

TABLE 66 SECONDARY LITHIUM BATTERY COMPANIES 132

Secondary Lithium Battery Forecasts 133

Secondary Lithium Battery Growth Drivers and

Inhibitors 133

TABLE 67 SECONDARY LITHIUM BATTERY GROWTH DRIVERS

AND INHIBITORS 133

Secondary Lithium Battery 5-Year Forecast 134

TABLE 68 GLOBAL SECONDARY LITHIUM BATTERY MARKET BY

APPLICATION, THROUGH 2016 134

TABLE 68 (CONTINUED) 135

TABLE 69 GLOBAL SECONDARY LITHIUM BATTERY MARKET BY

MARKET ELEMENT, THROUGH 2016 136

SPECIALTY SECONDARY BATTERIES 136

Specialty Secondary Battery Introduction and Market

Elements 136

Lead-Acid Battery Introduction 136

Nickel-Zinc Battery Introduction 137

Silver Battery Introduction 137

Specialty Secondary Battery Market Drivers and

Technology Factors 138

Lead-Acid Battery Market Drivers and Technology

Factors 138

Nickel-Zinc Battery Market Drivers and

Technology Factors 138

Nickel-Zinc … (Continued) 139

Nickel-Zinc … (Continued) 140

Nickel-Zinc … (Continued) 141

TABLE 70 BENEFITS COMPARISON OF POWERGENIX NIZN HIGH

DISCHARGE BATTERY 142

Silver Battery Market Drivers and Technology

Factors 143

Silver …(Continued) 144

Silver …(Continued) 145

Magnesium Battery Introduction 146

Magnesium … (Continued) 147

Developmental Ionic Batteries 148

Specialty Secondary Battery Companies 149

TABLE 71 SPECIALTY SECONDARY BATTERY COMPANIES 150

Specialty Secondary Battery Forecasts 150

Specialty Secondary Battery Growth Drivers and

Inhibitors 150

TABLE 72 SPECIALTY SECONDARY BATTERY GROWTH DRIVERS

AND INHIBITORS 150

Specialty Secondary Batteries 5-Year Forecast 150

TABLE 73 GLOBAL SPECIALTY SECONDARY BATTERY MARKET BY

APPLICATION, THROUGH 2016 151

TABLE 73 (CONTINUED) 152

TABLE 74 GLOBAL SPECIALTY SECONDARY BATTERY MARKET BY

ELEMENT, THROUGH 2016 152

TABLE 74 (CONTINUED) 153

PRIMARY PORTABLE PRODUCT BATTERIES 153

PRIMARY PORTABLE PRODUCT BATTERY

INTRODUCTION AND MARKET ELEMENTS 153

Alkaline and Zinc-carbon Batteries Introduction 153

Primary Lithium Battery Introduction 154

Zinc-Air Battery Introduction 154

Other Primary Batteries Introduction 155

Mercury Batteries 155

Magnesium-Carbon Batteries 155

Primary Silver-Zinc Batteries 155

PRIMARY PORTABLE PRODUCT BATTERY MARKET

DRIVERS AND TECHNOLOGY FACTORS 155

Alkaline and Zinc-carbon Batteries Market Drivers and

Technology Factors 155

Alkaline and … (Continued) 156

Primary Lithium Battery Market Drivers and Technology

Factors 157

Lithium-carbon Monofluoride Batteries 157

Lithium-copper Oxyphosphate Batteries 158

Lithium-copper Oxide Batteries 158

Lithium-iodine Batteries 158

Lithium-iron Sulfide Batteries 159

Lithium-manganese Dioxide Batteries 159

Lithium-silver Vanadium Pentoxide Batteries 160

Lithium-sulfur Dioxide Batteries 160

Lithium-sulfuryl Chloride Batteries 161

Lithium-thionyl Chloride Batteries 161

Zinc-air Battery Market Drivers and Technology Factors 161

Other Primary Batteries Market Drivers and Technology

Factors 162

Mercury Batteries 162

Magnesium-carbon Batteries 162

Primary Silver-zinc Batteries 162

PRIMARY PORTABLE PRODUCT BATTERY COMPANIES 162

TABLE 75 ALKALINE AND ZINC-CARBON PRIMARY PORTABLE

PRODUCT BATTERY COMPANIES 163

TABLE 76 LITHIUM PRIMARY PORTABLE PRODUCT BATTERY

COMPANIES 164

TABLE 77 ZINC-AIR PRIMARY PORTABLE PRODUCT BATTERY

COMPANIES 164

TABLE 78 MISCELLANEOUS PRIMARY PORTABLE PRODUCT

BATTERY COMPANIES 164

PRIMARY PORTABLE PRODUCT BATTERY FORECASTS 165

Primary Portable Product Battery Growth Drivers and

Inhibitors 165

TABLE 79 PRIMARY PORTABLE PRODUCT BATTERY GROWTH

DRIVERS AND INHIBITORS 165

Primary Portable Product Battery 5-Year Forecast 165

TABLE 80 GLOBAL PRIMARY PORTABLE PRODUCT BATTERY

MARKET BY APPLICATION, THROUGH 2016 166

TABLE 80 (CONTINUED) 167

TABLE 81 GLOBAL PRIMARY PORTABLE-PRODUCT BATTERY

MARKET BY MARKET ELEMENT, THROUGH 2016 168

CHAPTER SIX: PORTABLE PRODUCT BATTERY CHARGERS 169

PORTABLE PRODUCT BATTERY CHARGER INTRODUCTION

AND MARKET ELEMENTS 169

INTERNAL PORTABLE PRODUCT BATTERY CHARGER

BACKGROUND 169

EXTERNAL PORTABLE PRODUCT BATTERY CHARGER

BACKGROUND 170

PORTABLE PRODUCT BATTERY CHARGER MARKET DRIVERS

AND TECHNOLOGY FACTORS 170

BATTERY CHARGING TECHNIQUES 171

BATTERY CHARGER COMPONENTS 172

Battery Charger Rectifiers 172

Battery Charger Transformers 173

Battery Charger Regulators, Testers, and Meters 173

Battery Charger Control 174

PORTABLE PRODUCT BATTERY CHARGER COMPANIES 174

TABLE 82 TOP PORTABLE PRODUCT BATTERY CHARGER

COMPANIES 174

TABLE 82 (CONTINUED) 175

PORTABLE PRODUCT BATTERY CHARGER FORECASTS 175

PORTABLE PRODUCT BATTERY CHARGER GROWTH

DRIVERS AND INHIBITORS 175

TABLE 83 PORTABLE-PRODUCT BATTERY CHARGER GROWTH

DRIVERS AND INHIBITORS 176

PORTABLE PRODUCT BATTERY CHARGER 5-YEAR

FORECAST 176

External Battery Chargers Basis 176

Internal Battery Chargers Basis 177

TABLE 84 GLOBAL PORTABLE-PRODUCT BATTERY CHARGER

MARKET BY MARKET ELEMENT, THROUGH 2016 178

TABLE 85 GLOBAL PORTABLE-PRODUCT INTERNAL/OEM

CHARGER MARKET BY APPLICATION, THROUGH 2016 179

TABLE 85 (CONTINUED) 180

CHAPTER SEVEN: PORTABLE PRODUCT BATTERY AND BATTERY

CHARGER TECHNOLOGY SUMMARY 181

TABLE 86 GLOBAL VALUE OF PORTABLE PRODUCT BATTERY AND

BATTERY CHARGER MARKET, THROUGH 2016 ($ MILLIONS) 181

TABLE 87 GLOBAL VALUE OF PORTABLE-PRODUCT BATTERY AND

BATTERY CHARGER MARKET, THROUGH 2016 ($ MILLIONS) 182

FIGURE 2 GLOBAL VALUE OF PORTABLE-PRODUCT BATTERIES,

2006-2016 ($ MILLIONS/%) 182

FIGURE 2 (CONTINUED) 183

FIGURE 3 GLOBAL VALUE OF PORTABLE-PRODUCT BATTERY

CHARGERS, 2006-2016 ($ MILLIONS/%) 184

TABLE 88 GLOBAL UNIT SHIPMENTS FOR THE PORTABLEPRODUCT

BATTERY AND BATTERY CHARGER MARKET,

THROUGH 2016 (MILLION UNITS) 185

TABLE 89 SUMMARY OF GLOBAL UNIT SHIPMENTS FOR THE

PORTABLE-PRODUCT BATTERY AND BATTERY CHARGER

MARKET, THROUGH 2016 (MILLION UNITS) 186

TABLE 90 GLOBAL PORTABLE-PRODUCT BATTERY AND BATTERY

CHARGER MARKET, THROUGH 2016 ($ MILLIONS) 186

TABLE 90 (CONTINUED) 187

TABLE 90 (CONTINUED) 188

TABLE 90 (CONTINUED) 189

TABLE 91 GLOBAL UNIT SHIPMENTS FOR THE PORTABLEPRODUCT

BATTERY AND BATTERY CHARGER MARKET,

THROUGH 2016 (MILLION UNITS) 189

TABLE 91 (CONTINUED) 190

TABLE 91 (CONTINUED) 191

TABLE 92 GLOBAL PORTABLE-PRODUCT BATTERY MARKET,

THROUGH 2016 192

CHAPTER EIGHT: INDUSTRY STRUCTURE AND COMPETITIVE

ANALYSIS 193

DRIVING FORCES OF THE INDUSTRY 193

TABLE 93 DRIVING FORCES AND MARKET DEVELOPMENTS

SUMMARY 193

TABLE 93 (CONTINUED) 194

TABLE 93 (CONTINUED) 195

TABLE 93 (CONTINUED) 196

TABLE 93 (CONTINUED) 197

TABLE 93 (CONTINUED) 198

TABLE 93 (CONTINUED) 199

TABLE 93 (CONTINUED) 200

DRIVING FORCE 1: BATTERY TECHNICAL MATURITY

CHANGES HOW BATTERIES ARE USED AND

MARKETED 200

Driving Force 1: (Continued) 201

DRIVING FORCE 2: DEVELOPING NEW APPLICATIONS

FOR PORTABLE POWER 202

DRIVING FORCE 3: IMPROVING BATTERY CHARGER

TECHNICAL MATURITY 202

DRIVING FORCE 4: COMMERCIALIZATION PROCESS 203

DRIVING FORCE 5: BATTERY SAFETY ISSUES 204

Background 204

Alternative Designs 205

Recent Lithium-ion Patents that Address Battery Safety 206

Recent Lithium-ion … (Continued) 207

DRIVING FORCE 6: MATERIAL SAFETY ISSUES 208

Driving Force 6: …(Continued) 209

DRIVING FORCE 7: PATENT DISPUTES 210

Battery Patent Disputes 210

Battery Patent … (Continued) 211

Portable Product Patent Disputes 212

Portable Product … (Continued) 213

DRIVING FORCE 7: FUNCTIONALITY CONVERGENCE 214

STRATEGIES FOR STAYING COMPETITIVE 215

CONCENTRATION FACTORS 216

PORTABLE PRODUCT CONCENTRATION FACTORS 216

Multi-functional Handheld and Communication Product

Concentration Factors 216

Entertainment Product Concentration Factors 217

Computer Product Concentration Factors 217

Navigation Product Concentration Factors 218

Camera Concentration Factors 218

Timepiece Concentration Factors 218

Tools Concentration Factors 219

Lighting Product Concentration Factors 220

Toy and Novelty Concentration Factors 220

Medical Product Concentration Factors 220

Scientific Product Concentration Factors 221

Military Product Concentration Factors 221

MARKET SEGMENTATION 222

PORTABLE PRODUCT MARKET SEGMENTATION 222

PORTABLE BATTERY MARKET SEGMENTATION 222

BATTERY CHARGER MARKET SEGMENTATION 223

CHANNELS OF DISTRIBUTION 223

TABLE 94 CHANNELS OF DISTRIBUTION BY SEGMENT 223

PURCHASING INFLUENCES 224

AVERAGE PRICE TRENDS 224

TABLE 95 HISTORIC AND PREDICTED AVERAGE UNIT PRICES FOR

PORTABLE BATTERY-POWERED PRODUCTS, THROUGH 2016 ($

PER UNIT) 224

TABLE 95 (CONTINUED) 225

PRICE SENSITIVITY 225

TABLE 96 PORTABLE BATTERY-POWERED PRODUCT

PURCHASING INFLUENCES 225

TABLE 96 (CONTINUED) 226

COMPETITIVE ANALYSIS 226

COMPETITIVE ANALYSIS (CONTINUED) 227

CHAPTER NINE: INTERNATIONAL MARKET 228

TABLE 97 GLOBAL PORTABLE BATTERY-POWERED PRODUCT

MARKET BY REGION, THROUGH 2016 (BILLIONS) 228

TABLE 98 GLOBAL PORTABLE-PRODUCT BATTERY MARKET BY

REGION, THROUGH 2016 (BILLIONS) 229

TABLE 99 GLOBAL PORTABLE-PRODUCT BATTERY CHARGER

MARKET BY REGION, THROUGH 2016 (BILLIONS) 229

TABLE 99 (CONTINUED) 230

CHAPTER TEN: COMPANY PROFILES 231

3 (THREE) 231

A123SYSTEMS 231

A123SYSTEMS (CONTINUED) 232

A123SYSTEMS (CONTINUED) 233

ABSL POWER (AEA BATTERY SYSTEMS, AGM BATTERIES, LTD) 234

ACCUTRONICS, LTD 235

ACER 235

ACTION BUSINESS SUPPLIERS, INC 236

ADCON ELECTRONICS, INC 236

ADVANCED BATTERY SYSTEMS, INC 237

ADVANCED BATTERY SYSTEMS, LLC 238

ADVANCED BATTERY TECHNOLOGIES, INC (ABAT) 238

ABAT (US) 238

ADVANCED BATTERY … (CONTINUED) 239

ADVANCED MICRO DEVICES, INC (POWER COMPONENTS) 240

ALCAD, LTD 240

ALCATEL-LUCENT 241

ALURATEK 241

ALL POWER BATTERY 241

ALLEGRO MICROSYSTEMS, INC 241

AMAZON 242

AMPLICOM USA 242

AMPRIUS 242

ANALOG DEVICES 243

APPLE COMPUTER, INC 243

APPLE COMPUTER, INC (CONTINUED) 244

APPLE COMPUTER, INC (CONTINUED) 245

APPLIED POWER, INC 246

APX TECHNOLOGIES, INC 246

ARCHOS 247

AROTECH CORP (ELECTRIC FUEL BATTERY) 247

ARC ELECTRONICS 248

ASTROFLIGHT, INC 249

ATMEL CORPORATION 249

ASUSTEK COMPUTER, INC 250

AXION POWER INTERNATIONAL, INC 250

AXION POWER INTERNATIONAL, … (CONTINUED) 251

BARNES & NOBLE 252

BATTERIES BATTERIES, INC 252

BATTERIES PLUS 253

BATTERY-BIZ 253

BATTERY CLINIC, INC 253

BATTERY SYSTEMS, INC 253

BATTERY TECHNOLOGY, INC 254

BENQ 254

BESCOR VIDEO 254

BOLDER TECHNOLOGIES (GP BATTERIES INTERNATIONAL) 254

BOSTON-POWER 255

BOSTON SCIENTIFIC CORP 256

BREN-TRONICS 256

BRIGHT STAR INDUSTRIES 257

BYD BATTERIES 257

CADEX 257

CADEX (CONTINUED) 258

CANON 259

CASIO 259

C&D TECHNOLOGIES, INC 260

CELL-CON 260

CHINA BAK BATTERY, INC 261

CHINA BAK BATTERY, INC (CONTINUED) 262

CHINA BAK BATTERY, INC (CONTINUED) 263

CHINA SUN (DALIAN XINYANG HIGH-TECH DEVELOPMENT

CO) 264

CHINA TMK 264

CISCO 265

CITIZEN AMERICA 265

CLARION 265

CLIPLIGHT, INC 266

COBASYS (SB LIMOTIVE CO, LTD) 266

COBRA ELECTRONICS CORPORATION 267

COMPAL ELECTRONICS 267

COVALENT ASSOCIATES, INC 267

CREATIVE LABS 267

CYPRESS SEMICONDUCTOR CORP 268

DAVIS INSTRUMENT MANUFACTURING CO 268

DELL 268

DELORME 269

DINGOO DIGITAL 269

DIVERSIFIED POWER INTERNATIONAL, LLC 269

DORO 270

DREMEL 270

DURACELL INTERNATIONAL 270

DYNAGE POWER & MAGNETICS 271

DYNAGE POWER & MAGNETICS (CONTINUED) 272

EAGLEPICHER CORP (OM GROUP) 273

ECTACO 274

ELECTROVAYA (ELECTROFUEL) 274

ENER1, INC (ENERDEL) 275

ENERGY CONVERSION DEVICES (ECD OVONICS) 276

ENERGY CONVERSION … (CONTINUED) 277

TABLE 100 OVONICS BATTERY JOINT VENTURES, LICENSING

AGREEMENTS, AND OTHER STRATEGIC ALLIANCES 278

ENERGY CONVERSION … (CONTINUED) 279

ENERGY CONVERSION … (CONTINUED) 280

ENERGIZER 281

ENFUCELL 282

ENGINEERING DESIGN & SALES 283

E-ONE MOLI ENERGY 283

NEC 283

ERGENICS 284

ERICSSON 285

EXIDE TECHNOLOGIES 286

FARASIS ENERGY 286

FLUKE ELECTRONICS 287

FREEPLAY ENERGY, PLC 287

FRIWO, INC 287

FUJI FILM CO 288

FUJITSU LTD (FUJITSU MICROELECTRONICS) 288

GARMIN, LTD 288

GARRITY INDUSTRIES, INC 289

GE 289

GIGABYTE TECHNOLOGY 289

GLOBTEK, INC 290

GOODYEAR 290

GOOGLE 290

GP BATTERIES (GOLD PEAK INTERNATIONAL) 291

GREATBATCH, INC 292

HANNSPREE 292

HARDING ENERGY, INC 293

HASBRO, INC 293

HEWLWTT PACKARD CO 293

HITACHI MAXELL (MAXELL WORLDWIDE) 294

HLK & ASSOCIATES, INC 295

HM ELECTRONICS, INC 295

HONEYWELL BATTERIES 295

HONG KONG HIGHPOWER TECHNOLOGY 296

HOOVER CO 296

HTC 296

HYB BATTERY CO, LTD (HUA-YUE-BAO BATTERY) 297

HUANYU BATTERY 297

HUAWEI 297

IGO 298

INSIGNIA 298

INDUSTRIAL BATTERY ENGINEERING 298

INDUSTRIES INTERNATIONAL, INC (INDI) 299

INFINITE POWER SOLUTIONS 300

INTEL CORP 300

INTERMEC TECHNOLOGIES CORP 300

IOMEGA CORP 301

IOTA ENGINEERING 301

ISL PRODUCTS INTERNATIONAL, LTD 301

ITAUTEC 302

JEROME INDUSTRIES CORP 302

JVC 302

KEYSTONE BATTERY CORP 302

KOBO 303

KODAK 303

KONINKLIJKE PHILIPS ELECTRONICS NV 304

LANIX 304

LEICA 304

LENOVO GROUP 305

LG 305

LIND ELECTRONIC DESIGN 305

LOWRANCE 306

LOTUS COMPUTER 306

MAGELLAN 307

MATTEL, INC 307

MAXELL CORPORATION 307

MAXIM INTEGRATED PRODUCTS, INC 308

MAXPOWER, INC 308

MEDION 309

MEDTRONIC, INC 309

MICROCHIP TECHNOLOGY, INC 309

MICRO POWER 310

MICROSOFT 310

MICRO-STAR INTERNATIONAL 311

MIDLAND RADIO CORPORATION 311

MINE SAFETY APPLIANCES CO 311

MITAC TECHNOLOGY CORP 311

MITSUBISHI INTERNATIONAL 312

MOTOROLA, INC 312

MULTIPLIER INDUSTRIES 313

NATIONAL SEMICONDUCTOR CORP 313

NEC CORP (E-ONE MOLI ENERGY) 314

NEW ENERGY SYSTEMS GROUP 315

NEXCELL BATTERY 316

NEXERGY 317

NIKON 317

NINTENDO 318

NOKIA CELLULAR SYSTEMS 318

OMEGA ENGINEERING, INC 318

OLYMPUS 318

OPENPANDORA 319

PANASONIC 319

PANDIGITAL 320

PENTAX 320

PHILIPS GLOBAL 320

PIONEER 320

PLANET INTERACTIVE (CONNY) 321

POLYPLUS BATTERY COMPANY 321

POSITIVO INFORMATICA (GURPO POSITIVO) 322

POWERGENIX 322

POWER PAPER, LTD 323

POWER-SONIC CORP 323

POWERZINC ELECTRIC, INC 324

PROMARK ELECTRONICS 325

PURE ENERGY VISIONS, INC (ENERGY VISIONS, INC) 326

QUALLION LLC 326

RENATA BATTERIES (SWATCH) 327

RIM 327

ROYAL APPLIANCE MANUFACTURING CO 328

RSA SECURITY, INC 328

SAFT 328

SAFT (CONTINUED) 329

SAGEMCOM 330

SAKAR INTERNATIONAL, INC 330

SAMSUNG 331

SANYO ELECTRIC CO, LTD 332

SEGA 333

SEIKO HOLDINGS 334

SETO HOLDINGS, INC 334

SHARP ELECTRONICS CORP 334

SIEMENS MEDICAL SYSTEMS 335

SION POWER 335

SOLICORE, INC 335

SOLICORE, INC (CONTINUED) 336

SONIM 337

SONY CORP 337

SONY CORP (CONTINUED) 338

SONY CORP (CONTINUED) 339

TABLE 101 COMPARISON BETWEEN CONVENTIONAL BATTERY

AND NEXELION 340

SONY ERICSSON 341

SPECTRUM BRANDS (RAYOVAC, BLACK & DECKER, VARTA

CONSUMER BATTERIES) 341

SPERRY INSTRUMENTS (AW SPERRY) 342

SOUTHWEST ELECTRONIC ENERGY CORP 342

SUNBEAM CORP 343

TAMURA CORP OF AMERICA 343

TANDY CORP (RADIO SHACK) 343

TEGAM, INC 344

TEKTRONIX, INC 344

TEXAS INSTRUMENTS, INC 344

TIMEX CORP 344

TOMTOM 345

TORO CO 345

TOSHIBA LTD 345

TOSHIBA LTD (CONTINUED) 346

TABLE 102 SCIB SPECIFICATIONS 347

TRACER TECHNOLOGIES 347

TRIMBLE NAVIGATION 348

TRITRONICS, INC 348

ULTRALIFE BATTERIES, INC (MCDOWELL RESEARCH) 349

ULTRALIFE BATTERIES, INC… (CONTINUED) 350

UNIDEN 351

UNIROSS BATTERIES CORP 351

VALENCE TECHNOLOGY, INC 352

VALENCE TECHNOLOGY, INC (CONTINUED) 353

VARTA AG MICROBATTERIES 354

VENTRONICS 354

VENTURE TECHNOLOGIES, INC 355

VERISIGN, INC 355

VICTOR TECHNOLOGY 355

VIEWSONIC 355

WHISTLER GROUP 356

XANTREX TECHNOLOGY 356

XENOTRONIX, INC 357

YARDNEY (LITHION, ENER-TEK) 357

YUASA BATTERY, INC (YUASA BATTERY AMERICA INC,

YUASA-EXIDE) 357

ZPOWER (ZINC MATRIX POWER) 358

ZTE 359

APPENDIX I 360

GENERAL BATTERY CHARACTERISTICS 360

VOLTAGE 360

CAPACITY 360

SHELF LIFE 360

DRAIN 361

SAFETY 361

Safety (Continued) 362

ENERGY DENSITY 363

POWER 363

RECHARGE TIME 363

PRIMARY BATTERY SIZE AND SHAPE 364

CYCLE LIFE 364

DISPOSAL FACTORS 365

APPENDIX II 366

MEDICAL DEVICE DEFINITIONS 366

MEDICAL DEVICE DEFINITION IN THE US 366

MEDICAL DEVICE DEFINITION IN EUROPE 366

Medical Device Definition … (Continued) 367

APPENDIX III 368

COMPETING ENERGY STORAGE AND GENERATING SYSTEMS 368

CAPACITIVE ENERGY STORAGE 368

TABLE 103 COMPARISON BETWEEN CAPACITIVE AND

ELECTROCHEMICAL ENERGY STORAGE 369

TABLE 104 COMPARISON OF CAPACITOR, ULTRACAPACITOR, AND

BATTERY CHARACTERISTICS 370

NUCLEAR BATTERIES 370

Nuclear Batteries (Continued) 371

FUEL CELLS 372

TABLE 105 PORTABLE FUEL CELL MARKET DRIVERS 373

TABLE 106 PORTABLE FUEL CELL MARKET FACTORS 373

Proton-Exchange Membrane Fuel Cells 374

Alkaline Fuel Cells 374

Phosphoric Acid Fuel Cells 375

Solid Oxide Fuel Cells 375

Molten Carbonate Fuel Cells 375

Air Cells 376

Zinc-air Cells 376

Aluminum-Air Cells 377

Aluminum-Air Cells (Continued) 378

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