Post Foods' Honey Bunches Of Oats® Makes Celebrities "Smile While They Shake It" At The 14th Annual Latin GRAMMY Gift Lounge
A limited edition box of Honey Bunches of Oats® designed by celebrity artist LEBO, will unlock the premiere of the brand anthem "Smile While You Shake It"
PARSIPPANY, N.J., Nov. 18, 2013 /PRNewswire/ -- Honey Bunches of Oats® will surprise presenters and performers at the 14th Annual Latin GRAMMY Awards® Gifting Lounge with a Limited Edition cereal box designed by Cuban-American artist David LeBatard, a.k.a. LEBO. The custom designed box debuts the brand's inspirational music anthem "Smile While You Shake It," featuring Latin duo Domino Saints.
Some of the hottest names in music and entertainment will receive this limited edition box of Honey Bunches of Oats® as an artistic piece that embodies the positive spirit of Latin music. Only 200 custom-made boxes were printed, thus making it a valuable collector's item.
"I am honored to have been selected by Honey Bunches of Oats® for this project," said commissioned box artist, David LeBatard, a.k.a. LEBO. "This piece was inspired by the positive personality of the brand expressed by Latin music imagery that embodies our Latin flavor and cheerful spirit. I wanted this piece to be dynamic, inclusive and cheerful." A poster-sized version of the design will be autographed by visiting celebrities and donated to The Latin Recording Academy® in support of the Latin GRAMMY in the Schools education program.
"We wanted to share the gift of positivity with celebrities visiting the lounge and provide something extremely unique but still inspired by music," says Mike Foley, Senior Brand Manager U.S. Hispanic and Export, Post Foods. "We will surprise them with an interactive station that unlocks the world premiere of our music anthem and dance 'Smile While You Shake It' by using the Limited Edition box as the key that reveals content digitally." When celebrities hold the LEBO designed box in front of an interactive screen at the lounge, augmented reality technology will play multimedia content that turns the booth into a "Smile While You Shake It" dance party.
"Smile While You Shake It" is the anthem for a national movement and campaign called Bunch of Beats, launched November 11th. Inspired by samba beats, the song and signature dance cleverly incorporate the cereal box and breakfast utensils as percussion instruments. The anthem is a catchy beat to start the day off with a smile. The campaign will inspire "bunches" of every-day people to do their own versions of the dance, share it digitally, win prizes and be part of a morning music movement that will make America smile from coast to coast with Honey Bunches of Oats®.
"The week of Latin GRAMMY celebrations is the perfect stage to premiere a program anchored on the positive spirit of Latin music," said Foley. "We are delighted to be able to share the fun, dance and catchy tune of our new anthem with some of the biggest names in the music industry backstage."
Visitors will take home exclusive gifts that will also include Honey Bunches of Oats® newest flavor, "Morning Energy" with cinnamon crunch and chocolatey almond crunch, schedule to hit shelves in January 2014. This will give performers and presenters the unique opportunity to taste and enjoy the crunch of "Morning Energy" as they rehearse for the Biggest Night in Latin Music™, The Latin GRAMMY Awards.
For more information about Honey Bunches of Oats® visit www.HoneyBunchesofOats.com, www.Facebook.com/PensemosPositivo and for information about the Bunch of Beats campaign and "Smile While You Shake It" please visit www.bunchofbeats.com.
About Post Foods, LLC
Post has enriched the lives of consumers, bringing quality foods to the breakfast table since the company's founding in 1895. Post's portfolio of brands includes diverse offerings to meet the taste and nutritional needs of all families, including such favorites as Honey Bunches of Oats®, Pebbles™, Great Grains®, Post® Shredded Wheat, Post® Raisin Bran, Grape-Nuts®, and Honeycomb®. Post is dedicated to nourishing goodness, providing consumers with a variety of cereal choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings. For more information about Post Cereals, visit www.PostFoods.com.
About The Latin Recording Academy
The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive content, follow @LatinGRAMMYs on Twitter, like "Latin GRAMMYs" on Facebook, and join the Latin GRAMMYs' social communities on Foursquare, Google+, Instagram, Pinterest, Tumblr, and YouTube.
SOURCE Post Foods' Honey Bunches of Oats
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