Power Balance™ Teams with Moontoast for Facebook Commerce Campaign

NASHVILLE, Tenn., May 10, 2011 /PRNewswire/ -- Power Balance™, an innovator in the field of Performance Technology™ products, is mobilizing its impressive Facebook roster with a social commerce campaign around the coordinated launch of Power Balance NBA® licensed bands, using Moontoast's Distributed Store platform. As the NBA® playoffs heat up, fans will be able to purchase Power Balance™ licensed wristbands directly from the Facebook fan pages of Power Balance™.  Six key NBA® teams licensed wristbands featuring the Boston Celtics®, Miami Heat®, Chicago Bulls®, New York Knicks®, Los Angeles Lakers®, and Orlando Magic® will be offered. Additionally, fans can also purchase these NBA® licensed team bands when they click on Power Balance sponsored athlete pages of Lamar Odom, Shaquille O'Neal, Brandon Jennings and Derrick Rose.

Moontoast's Distributed Store design converts social engagement into ecommerce purchasing power by delivering offers to fans "at the right time, in the right place." It allows a brand to promote and offer branded products directly from its Facebook fan pages, website, and/or partner websites. Much more than just a status update with a link to a third-party e-commerce site, Distributed Store delivers the entire shopping and transaction experience within the social stream. Fans can share the store via Facebook and Twitter, allowing the message to go "viral." You can see a sample of one of Power Balance's™ stores here: http://www.facebook.com/powerbalance?v=app_374503759940&ref=ts .

For the Power Balance™ NBA® team band launch, Power Balance™ is launching multiple storefront pages featuring the brand's popular silicone wristbands. The selection of products will include the limited edition NBA® license band as well as team bands for six participating NBA® teams. Store fan pages will be launched on Power Balance athlete sponsored fan pages, as well as on Power Balances main fan page.

"We're excited about the way the Moontoast Distributed Store lets us reach not only our own Facebook audience, but the fans of the teams and athletes that are part of our Power Balance™ team," says Josh Rodarmel, Co-founder and president, Power Balance. "The athletes we sponsor are passionate about our products and we're glad to be able to give them an opportunity to bring this special collection of Power Balance™ wristbands directly to their fans." Starting on April 15, 2011 the teams and athletes will be able to bring their favorite products to their fans, and fans will be able to make purchases right from the Facebook pages.

"This campaign is a great example of how several big brands can collaborate to create a powerfully integrated campaign that reaches several niche audiences," says Blair Heavey, Moontoast CEO.  He adds, "Being able to launch a series of coordinated storefronts to the social networks of the players will help Power Balance™ reach critical mass much more quickly than they would have from just their own page."

ABOUT MOONTOAST

Moontoast provides social commerce solutions for affinity-based product brands, musicians, authors, celebrities, athletes, and specialty retailers. Moontoast's platform – including Facebook commerce, distributed stores, and commerce communities – provides new audience-building and revenue-generating opportunities combined with powerful social analytics. For more information, visit www.moontoast.com, or check out Moontoast Impulse™ at www.fanimpulse.com.

ABOUT POWER BALANCE

Power Balance was created out of the principal that the founders wanted everyone, no matter what their level of activity, to maximize their potential and live life to the fullest. Made by athletes for athletes, Power Balance is a favorite among elite competitors, weekend warriors and every day fitness enthusiasts who are looking to feel their best and find that extra edge. For more information please visit, www.powerbalance.com.

SOURCE Moontoast