PR Newswire Commemorates Black History Month and Explores the Significance of Continued Observance
SVP of Flowers Communications Group, Christina Steed, Shares Her Perspective on Black History Month on PR Newswire's Blog
NEW YORK, Feb. 6, 2013 /PRNewswire/ -- In an effort to explore the changing significance of Black History Month, PR Newswire invited communications professionals to share their perspectives on the impact of Black History Month in today's modern era.
While this year's observance of Black History Month is particularly significant because it marks the 150th anniversary of the Emancipation Proclamation and the 50th anniversary of the Civil Rights Movement, according to Christina Steed, Senior Vice President of the Flowers Communications Group, Black History Month captures more than important historical milestones in the history of African Americans. Black History Month also presents an opportunity to highlight history in the making.
Her thoughts are shared in a guest post available on PR Newswire's blog, Beyond PR, available here: http://prn.to/XTV5vE.
"Black history and culture are very unique and pervasive as seen throughout the fabric of this country, from hot topics to industries including technology, science, mathematics, literature, arts, entertainment, fashion, sports, architecture, design and innovation," said Steed. "...The spotlight in February encourages continued dialogue and elevation of Black history and culture. It represents the springboard effect that is felt by some of the world's most influential, multi-faceted, multi-generational trendsetters."
Christina also shares some advice to brands and organizations on ways they can leverage this annual observance to meaningfully engage with African Americans. She noted, "When brands celebrate Black culture, they educate, bring awareness to, and improve the lives of their total consumer base."
To further celebrate this annual observance, PR Newswire's Dalia Paratore and Jessica Alas took a close look at a number of diverse and captivating African American blogs which cover a wide range of themes from "a melanin-infused perspective on travel" to a "candy shop of urban automobiles." Reviews of the selected blogs will be published on PR Newswire's dedicated site for bloggers and the first review is currently available here: A Brief Blog Profile: BrownGirlsFly .
PR Newswire also offers a suite of products to help communicators activate their Black History Month campaigns and reach and engage African American audiences throughout the year, including recently enhanced African American microlists which are highly targeted, industry-specific, media lists. Click here to learn more about the special Black History Month offers from PR Newswire.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Marketing and Communications Manager
SOURCE PR Newswire Association LLC
More by this Source
LinkedIn Advertising for B2B: What You Need to Know
Apr 17, 2014, 12:17 ET
5 Tips for Freelance Journalists Looking to Stand Out to Editors
Apr 17, 2014, 09:00 ET
Education (II), Graduation Feature Package
Apr 17, 2014, 05:05 ET
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.