Pretzelmaker® Celebrates 20th Anniversary with FREE Birthday Pretzel Bites! Company Invites Customers with October Birthdays to Join the Party on October 20th

ATLANTA, Oct. 6, 2011 /PRNewswire/ -- Pretzelmaker, the second largest soft pretzel concept in the United States, announced today that it is marking 20 years of freshly baked soft pretzels and innovative pretzel products by hosting a special Birthday Bites celebration* at participating stores across the country. All day on October 20th, the company will treat customers who share the brand's birthday month of October to a FREE order of Birthday Bites – the company's signature bite-sized salted pretzel snack.

To receive their Birthday Bites, all customers need to do is present a form of printed ID, such as a driver's license, birth certificate or school ID, which includes their name and birth date. Pretzelmaker is managed by GFG Management, LLC, a subsidiary of Global Franchise Group.

"Our customers have been such a large part of our success and hosting this coast to coast birthday party is our way of thanking them for their loyalty," said Julie-Ann Reid, Pretzelmaker brand director for GFG Management, LLC. "We're looking forward to building on the heritage of quality and innovation that has made the Pretzelmaker brand a customer favorite over the past two decades."

To stay up to date on all of Pretzelmaker's new products and promotions, and get access to exclusive offers and discounts throughout the year, customers can join Pretzelmaker's e-mail fan club at www.pretzelmaker.com and become a fan of the brand on Facebook® (www.facebook.com/pretzelmaker).

*Limit one offer per guest during the day of the promotion. Counts vary by store. No cash value.

About Pretzelmaker® (www.pretzelmaker.com)

Since 1991, Pretzelmaker has specialized in serving fresh baked, hand-rolled soft pretzel products, dipping sauces and beverages. Long recognized as an innovator in their industry, the brand is credited with inventing the popular Pretzel Dog, Mini Pretzel Dogs, and the portable Pretzel Bites. Following integration in 2010, the Pretzelmaker brand now also includes Pretzel Time®. Pretzelmaker is currently the second largest soft pretzel concept in the United States and is also rapidly expanding worldwide with locations in Canada, Guam and Mexico.

About Global Franchise Group, LLC (www.globalfranchise.com)

Global Franchise Group, LLC is a strategic brand management company with a focus on franchising. The company owns a portfolio of franchise brands that includes four quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® as well as two retail franchise concepts: TAF® and Shoebox New York®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with $5 billion of capital under management and substantial franchise management experience.

SOURCE Pretzelmaker



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