Q1Media Introduces Advancements to their Hydra Programmatic Ad Platform
AUSTIN, Texas, Jan. 12, 2015 /PRNewswire/ -- Q1Media launched major updates to its Hydra programmatic maximization engine showcasing enhanced user interface with responsive design, data visualization capabilities, and direct integration with their helpdesk. The enhancements provide online publishers with access to improved ad performance reporting and to more sources of revenue.
With the updated Hydra Platform, Q1Media's publishers have access to a wealth of data for better insights allowing them to make the most of every ad placement with powerful analytics. Built on big data technology that aggregates more than 10 billion impressions a month, Hydra's advanced performance analytics presents data visualizations for publishers to rapidly identify trends and maximize revenue across all demand partners for video, mobile, and display.
In describing his experiences with the updated Hydra platform, Jacob Parsons, Advertising Operations at ChaCha, said, "In my opinion, visually seeing the data can be much more effective in making decisions on raw numbers, so this is a huge plus in my book. All in all, the new reporting dashboard provides a more granular look into the data while keeping the UI clean and the UX smooth."
In addition to advanced reporting, Hydra gives web publishers the ability to increase revenue by extending their ad inventory. By providing access to proprietary ad units such as Q1Media's vSlider Video Unit, Impact Display Unit, and Impact Mobile Unit, publishers have access to 100 percent viewable custom branded ad units that match the look and feel of their sites. These ad units do not cover content, giving publishers higher cost per impression numbers than standard display ads.
To further enhance the publishers' experience, Hydra gives publishers direct access to Q1Media's helpdesk which is managed by a team of seasoned Publisher Development Coordinators who are committed to working with the publishers to increase revenue. The Hydra helpdesk ensures that questions and suggestions are not lost in email but tracked, resolved, and referenced in a single place.
"Over the past decade, Q1Media has forged deep relationships with top advertisers, agencies, and trading desks," said Q1Media's CEO, Phil Banfield. "We are uniquely positioned to help publishers take advantage of these relationships in the burgeoning programmatic ecosystem with our Hydra platform."
The Q1Media Hydra programmatic maximization engine is available to all Q1Media approved publishers. The scalable platform is architected for growth and will continue to be enhanced bringing additional functionality to publishers.
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About Q1Media, Inc.
Q1Media is a publisher-focused ad technology and sales company. Q1Media developed and operates a proprietary high impact video, display and mobile AdTech platform that creates incremental ad inventory for publishers that is 100% viewable and programmatically valuable. Q1Media works with over 2,000 premium web and mobile publisher partners. It has a reach of over 200 million unique visitors across video, mobile and display and generates over 1 billion video ad views per month according to comScore Video Metrix. Q1Media works closely with DSP's, trading desks and exchanges to maximize the value and performance of this inventory, and also directly with brands and premium publishers to deliver custom, premium advertising executions.
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