Quaker® Introduces New Great Tasting, Gluten Free Oatmeal

With nearly 140 years of oat expertise and the world's largest milling facility, Quaker adds gluten free oats to its trusted portfolio

Jan 26, 2016, 07:00 ET from Quaker

CHICAGO, Jan. 26, 2016 /PRNewswire/ -- When it comes to breakfast, no one knows how to provide a nourishing start to the day quite like Quaker. This oatmeal season, the beloved breakfast company, a subsidiary of PepsiCo, Inc., is proud to introduce a new line of gluten free oatmeal so that those who consume gluten free foods can enjoy the great taste of Quaker Oats.

Delivering the same great taste of traditional Quaker Oats that consumers love and trust, new Quaker Gluten Free Oatmeal will be available in three varieties, all of which are clearly labeled as gluten free: Quaker Quick 1-Minute Standard Oats (18 oz. canister) and Quaker Instant Oatmeal (single-serve pouches) in both Original and Maple & Brown Sugar flavors. These delicious, nutritious, gluten free oats give oatmeal lovers energy to help get them going, fiber to help fill them up and whole grains to help support heart health.

"At Quaker, we're always striving to deliver products that meet families' evolving needs. Requests for gluten free oats have been among the top inquiries from our consumers for the past several years," said Becky Frankiewicz, senior vice president of Quaker Foods. "Our expert millers are the best and most passionate in the business, and they've taken the time and extreme care to develop great-tasting, gluten free offerings in which consumers can be confident."

For many, leading a gluten free lifestyle is necessary for their health. Quaker is the world's leader in oat milling for nearly 140 years, and as always, has placed consumer safety as the number one priority throughout the process of creating gluten free oats. Although oats are naturally gluten free, stray wheat, rye, barley and spelt may be introduced during farming, storing and transportation. Through the development of a rigorous and breakthrough cleaning system, the millers at Quaker have used their expertise to remove stray grains to deliver high-quality oats that meet FDA standards for gluten free. Additionally, multiple quality checks throughout the milling process up through finished product testing confirm Quaker's ability to produce gluten free oats. For more information on the Quaker gluten free process, please visit the Quaker Gluten Free FAQs.

New Quaker Gluten Free Oats are available nationally starting January 2016. They join the brand's Select Starts line – which includes Instant Quaker Oatmeal offerings that address a variety of consumer preferences, such as fiber and protein.

The suggested retail price of the Quaker Gluten Free Quick 1-Minute Oats (18 oz. canister) is $3.99 and the Quaker Gluten Free Instant Oatmeal (Original and Maple & Brown Sugar varieties) is $4.19.  For more information about Quaker's latest innovations and recipe ideas, visit www.QuakerOats.com, www.Facebook.com/Quaker or follow the brand on Twitter @Quaker.

About The Quaker® Oats Company 
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 135 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our vision to deliver financial performance over the long term by integrating sustainability into its business strategy, leaving a positive imprint on society and the environment. We do this in part by offering a wide range of products; increasing the number of our nutritious foods and beverages; reducing our environmental impacts; and supporting our employees and the communities where we do business; all of which will help position the company for long-term sustainable growth. For more information, visit www.pepsico.com.

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CONTACT:

Sara Scharg

Jaclyn Webb

Quaker Oats

Zeno Group

312.821.2427

312.396.9716

Sara.Scharg@pepsico.com 

Jaclyn.Webb@zenogroup.com

 

Photo - http://photos.prnewswire.com/prnh/20160125/325776

 

SOURCE Quaker



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