"Our goal for this re-launch was to focus on what website visitors want — how we can help solve their problems — rather than to present information from our perspective," said Gary James, President, CEO and Co-founder at QualityLogic. "By creating meaningful, effective content and making it easy to navigate, we have certainly accomplished our mission."
QualityLogic's QA expertise is presented not just by noting its service offerings, but also in case studies throughout the site, learner videos and a robust Knowledge Center for visitors that includes a content library, white papers, and blog. These areas will be updated on a regular basis to ensure visitors have access to the most current developments in the industry.
Enhanced User Experience
The website's user experience was re-engineered to ensure its content is readily available on desktops and mobile devices. In addition, the content was streamlined to focus on important QA-related topics — and more emphasis was given to the company's fastest growth area: web and mobile testing.
Unique Expertise Front and Center
The new website does an excellent job differentiating QualityLogic from its competition. The benefits of using its software testing services and tools to transform QA processes are presented under two main headings: On-Demand QA and Ongoing ROI.
"When we drilled down to our core competencies, it became clear where our focus should be: on-demand QA — getting rapid response, offering onshore support, and maintaining control — and ongoing ROI — saving money, getting to market expeditiously, and eliminating costly mistakes," James said.
The website also introduces QualityLogic's newest world-class testing lab in Oklahoma City, a sister facility to its Boise, Idaho and Simi Valley, Calif. labs. The company offers great careers for software testing and QA experts who have Silicon Valley skills but prefer to live in the heartland of America.
QualityLogic engaged San Diego-based B2B marketing agency Bop Design to lead its website transformation. Kara Jensen, Creative Principal at Bop, said this project presented a challenge the team loves to address.
"QualityLogic's website was dated and not representative of the company's unique expertise and influence within the software industry," she said. "We designed a modern site that looks professional and presents its capabilities in an easy-to-navigate way to ensure visitors can quickly find what they're looking for."
For nearly 30 years, QualityLogic has worked with organizations to improve the quality of web and mobile applications, smart energy solutions and imaging systems (3D print systems, printers, fax devices and Fax over IP). The company's software quality assurance and testing teams provide cost-competitive, U.S. onshore expertise to support the efforts of its clients' agile development programs. QualityLogic's test tools are the de facto and official standards for verifying interoperability and conformance and formal certification testing in many industries. Learn more at qualitylogic.com.
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