HAMDEN, Conn., April 11, 2017 /PRNewswire-USNewswire/ -- Quinnipiac University's Office of Brand Strategy and Integrated Communications has unveiled "Quinnipiac Plaid," a new tartan design that will serve as a timeless symbol denoting the university's strong sense of community, pride and national prominence.
The new design, which will be listed on the Scottish Register of Tartans, articulates clear differentiation from Quinnipiac's peers while providing the university worldwide recognition and another means for its unique brand identity.
Keith Rhodes, Vice President, Brand Strategy and Integrated Communications said, "As we considered the elements of our new brand identity, we continued to come back to the idea of connecting our visual identity to what makes Quinnipiac unique. Given Quinnipiac's strong community, ambition and pride, it is a natural fit to use fabric and a pattern as a representative symbol. Though we come from different backgrounds, have different passions and pursue different professions, we come together to weave something both impactful and beautiful. Quinnipiac Plaid was born from this inspiration."
Quinnipiac Plaid was designed in collaboration with Pentagram, an internationally recognized and award-winning design consultancy, which also designed Quinnipiac's new logo and other brand identity elements. The new plaid design was over a year in the making and features the three university colors: Quinnipiac Navy, York Hill Sky Blue and Bobcat Gold, as well as a touch of gray to provide a modern sensibility while denoting a strong sense of aesthetics.
Eddie Opara, partner, Pentagram New York adds, "At the outset, we established clear brand identity design pursuits with the interest in advancing on tradition in higher education. We determined that the collective elements of Quinnipiac's brand identity needed to be transformative, international, empowering, prestigious and authentic. Therefore, when Keith approached us with the idea of creating a new tartan plaid for Quinnipiac, we found it to be the perfect complement to such a defining and well-crafted brand identity system. It's really extraordinary when you think about what it represents."
The tartan will be emblazoned on a variety of products, including ties, scarves, flags, blankets, umbrellas and T-shirts. It is a nod to the university's colors and status and features an industrious design symbolic of the strength and connectivity of Bobcat Nation.
The Scottish Register of Tartans was established by an act of the Scottish Parliament in November 2008. Members of the parliament voted to establish a single, independent Scottish register of tartans, which promotes and preserves information about historic and contemporary tartans from Scotland and throughout the world.
About Quinnipiac University
Quinnipiac is a private, coeducational, nonsectarian institution located 90 minutes north of New York City and two hours from Boston. The university enrolls 6,784 full-time undergraduate and 2,884 graduate and part-time students in 100 degree programs through its Schools of Business, Communications, Education, Engineering, Health Sciences, Law, Medicine, Nursing and College of Arts and Sciences. Quinnipiac consistently ranks among the top regional universities in the North in U.S. News & World Report's America's "Best Colleges" issue. Quinnipiac also is recognized in Princeton Review's "The Best 381 Colleges." The Chronicle of Higher Education has named Quinnipiac among the "Great Colleges to Work For." For more information, please visit www.qu.edu. Connect with Quinnipiac on Facebook at www.facebook.com/quinnipiacunews and follow Quinnipiac on Twitter @QuinnipiacU.
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SOURCE Quinnipiac University