WEST CHESTER, Pa., Oct. 22, 2013 /PRNewswire/ -- With a repertoire of brands from well-known designers and stylists, QVC has announced it will participate in the upcoming season of Lifetime®'s Project Runway All Stars. The leading multimedia retailer is scheduled to sponsor the famed Accessory Wall on the highly popular design competition series, and it will host a design challenge for the contestants. Additionally, the season's grand-prize winner will have the opportunity to design a collection to be sold on QVC.
"We were eager to collaborate on this season of Lifetime's Project Runway All Stars since it targets the interests of women that are central to our shopping community," said Karen Fonner, vice president of content marketing for QVC. "By aligning with the popular series, we have the opportunity to increase exposure as a fashion authority in a culturally relevant way."
The challenge, sponsored by QVC, will feature Host Lisa Robertson as a guest judge. With the retailer's reputable position in the fashion industry, Robertson has become a relatable style authority and is set to join returning judge Isaac Mizrahi, "Mad Men" actress Elisabeth Moss and former Project Runway winner Mondo Guerra. The contestant who wins the QVC challenge will have a look inspired by their design sold through the multimedia retailer following the episode.
"Given the notable fashion and accessories brands QVC offers, they were a natural fit to sponsor this season's Accessory Wall and host a challenge," commented Meryl Poster, executive producer of Project Runway All Stars. "QVC also works with a range of design and style experts, including the series' judge Isaac Mizrahi, making it well respected in the industry."
The third season of Project Runway All Stars is scheduled to air on Lifetime beginning October 24. QVC plans to promote the program on its website via multimedia content featuring the designers, challenges and products inspired by the show.
For more information about QVC's involvement with the series, visit www.qvc.com/ProjectRunwayAllStars.
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: LINTA, LINTB), is the world's leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 290 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. West Chester, Pa.-based QVC has shipped more than a billion packages in its 26-year history and the company's website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
About The Weinstein Company
The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as SCREAM, SPY KIDS and SCARY MOVIE. TWC also boasts an active television production division led by former Miramax Films Co-President of Production Meryl Poster. TWC garnered nine Emmy nominations in 2013. The Weinstein Company Television produces the reality powerhouse PROJECT RUNWAY; with its spin-off series PROJECT ACCESSORY and the critically acclaimed PROJECT RUNWAY ALL STARS, hosted by Alyssa Milano in its upcoming third season. TWC recently launched MIAMI MONKEY on VH1, and MILLION DOLLAR SHOPPERS and SUPERMARKET SUPERSTAR on Lifetime. TWC is currently in production on MOB WIVES Season 4 for VH1; and WELCOME TO MYRTLE MANOR Season 2 for TLC. Upcoming TWC series premieres include RODEO GIRLS for A&E. Announced scripted projects in development include John Fusco's historical action-adventure epic MARCO POLO and an adaptation of Daniel Stashower's bestselling Civil War-era spy thriller THE HOUR OF PERIL. TWC also developed Amy Sherman Palladino's THE NANNY DIARIES for ABC and produced the award-winning HBO series THE NO. 1 LADIES' DETECTIVE AGENCY, directed by Anthony Minghella.
Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. In 2012, as a result of its aggressive programming strategy that doubled the hours of original programming, Lifetime posted its strongest year-on-year growth among the key demographics in 10+ years, while also reaching its youngest median age in 16 years. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.
SOURCE QVC, Inc.