QVC Declares Cyber Monday "Mobile Monday" As Shoppers Turn To Mobile & Tablets For Holiday Purchases
Mobile Driving 22% of QVC Digital Sales, QVC Leads Industry Trend
WITH UNIQUE GIFT IDEAS UNVEILED IN WEEKLY CHAPTERS, QVC DELIVERS SOCIAL WAYS TO ENJOY ALL THE JOY, NONE OF THE CRAZINESS
WEST CHESTER, Pa., Nov. 14, 2012 /PRNewswire/ -- QVC, the global leader in video and ecommerce retail, announced U.S. mobile orders increased by 142 percent in Q3, and predicts that Cyber Monday will look more like Mobile Monday as more consumers than ever before turn to mobile and tablet devices for holiday purchases. As the second largest ranked multi-category retailer in the Internet Retailer Mobile 400, QVC is an industry leader in mobile commerce and sees Mobile Monday as a key milestone for the trend. Social will also be a major force driving holiday traffic for the multi-channel retailer as it introduces new social experiences to inspire gift giving ideas and engage shoppers. Unlike traditional retailers, QVC personalities will unveil fresh inspired gift ideas everyday on QVC.com, on QVC and through social channels, offering customers more holiday joy every time they log on and tune in this holiday season.
New this season is the QVC.com Gift Tab, where QVC shoppers can easily click to discover imaginative new gift ideas inspired by real people, including QVC hosts, guests and the QVC customer community. QVC.com will also feature the most pinned items from the QVC Pinterest boards, which is just one of the many ways shoppers contribute to QVC's gift ideas. To deliver fresh ideas right up to the holiday weekend, QVC will reveal weekly chapters of its Inspired Gifting story, providing inspiration from perfect entertaining ideas to family gifts to stocking stuffers and a new way for Facebook fans to engage and share gift ideas.
"As more consumers take advantage of the convenience of shopping online and on mobile this holiday season, we're engaging our customers through new social experiences, across all our platforms, to inspire and to offer an alternative to the holiday chaos," said Claire Watts, CEO, QVC U.S. "QVC has the second largest mobile retail business in the U.S., and our strategy to create digital shopping experiences with strong integration across TV, PC, tablet and mobile platforms is not only a success with our customers, but is significantly outpacing the industry."
QVC will be offering the exceptional brands that customers want at extraordinary values through exclusive products and Today's Special Value® offers tailored to inspire holiday gift giving. During Thanksgiving week and beyond, QVC will feature gifts at the top of wish lists, including:
- Bose Wave Music System III with additional remote control
- HP 15" and 17" Laptops with Win8, Next Gen AMD A6 APU, 8GBRAM 1TB HD
- Keurig Platinum Plus Brewer w/64 KCups, Filter& My K-Cup
- A wide range of prestige beauty gifts, including philosophy, WEN Hair & Body Care by Chaz Dean and Josie Maran, and featuring exclusive beauty bundles in its beauty gift catalogue and Customer Choice Beauty Award Winners.
The perfect escape from Black Friday chaos, QVC's "Better than Black Friday" will air 48 hours of nonstop shopping with deals in every show beginning Thurs., Nov. 22. The Black Friday Today's Special Value® will be available Thurs. at midnight (ET), with other must-have special offers on gifts in every show. Mobile Monday will include a Today's Special Value® and exceptional pricing on more than 5,000 items on QVC.com and on the QVC app, including Gifts Under $50. Also, QVC is offering "Easy Pay" on every Today's Special Value® now through Christmas Eve, allowing customers to receive items right away with extended payments.
QVC is the ultimate holiday shopping destination, offering everything from unique gifts and toys to festive holiday decor and gourmet food. Throughout the holiday season, QVC has once again extended its return policy; gifts purchased between now and December 22, 2012, may be returned up until January 31, 2013.
For more information about QVC's inspired gifts and each chapter of the "All the Joy, None of the Craziness" story, please visit QVC.com throughout the holiday season.
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: LINTA), is the world's leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 240 million homes worldwide through operations in the U.S., United Kingdom, Germany, Japan, Italy and a joint venture in China. West Chester, Pa.-based QVC has shipped more than a billion packages in its 25-year history and the company's website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
SOURCE QVC, Inc.