Radio Popular Selects "Profimetrics Intelligent Profit Optimization" From Itim to Manage and Optimize Pricing Decisions

MAIA, Portugal, December 16, 2010 /PRNewswire/ -- Radio Popular, one of the largest electronic appliance retail chains in Portugal, selected Profimetrics Intelligent Profit Optimization (Profimetrics) from Itim, a software company specialized in developing retail optimization solutions.

Radio Popular will manage regular price, promotions and markdowns using Profimetrics, enabling faster decisions and maximizing margins. Additionally, by using Zygon, a solution for extended product information management, will expedite the making of communication pieces, reducing production time of graphic works and ensuring greater accuracy and detail of information available to customers in different advertising and sale channels.

Edgar Silva, Director of Radio Popular, commented: "Radio Popular is changing constantly in search of a better efficiency. We decided to work with Itim because they presented a solution that will allow us to fill some gaps that we have been experiencing due to the company growth and constant need to satisfy increasingly better our customers. In this very competitive market, price is the deciding factor in purchasing and, as such, the better the management the better the results.

Working with Itim will also be a way to achieve a better performance in some of our processes and we hope that this exchange of experiences will be rewarding both for Itim as for Radio Popular, allowing growth for both."

Nuno Rodrigues, Itim's Head of Sales and Marketing for the Iberia said: "We are delighted to have been chosen by Radio Popular as technological partner in such a strategic area as price management. Our experiences with top retailers in Spain, UK or Brazil have been proving that, even in markets with very competitive environments and overwhelmed margins, significant gains can be achieved by optimizing the price variable."

About Radio Popular

Radio Popular is a 100% Portuguese group of Electrical Appliances Stores of large and medium size, offering to its customers over 75,000 products from different brands.

It has 34 stores in mainland Portugal, plus two Azores and two in Madeira.

One of the company's main characteristics is the wide variety of products available to its customers as well as extended service hours and competitive prices.

The approximately 1,000 employees are experts in attending clients and are prepared to advise and answer all customer requests.

In these 80.000m2 there is a wide range of complementary services oriented to customer satisfaction, such as free home delivery of large products, PC clinic or photo lab.

http://www.radiopopular.pt

About Itim

Established in 2000 as a supplier of retail systems, Itim has grown rapidly to become one of Europe's most exciting software vendors.

Itim's solutions are used by many leading international brands such as Argos, Sainsbury, Coop, Harvey Nichols, OFFICE, UNIQLO, WineCellar, Eroski, Sabeco, Caprabo, Renner and Angeloni.

Our head office is based in London; In 2008 Itim acquired Profimetrics Software Solutions, a Portuguese company specialized in optimization solutions for retail.

    Our office in Portugal is located in Maia.
    http://www.itim.com
    http://www.profimetrics.com

    Contact: Marketing Department
     [email protected]

    Contact: Nuno Rodrigues
     [email protected]
     T: +351-220913540

SOURCE Profimetrics Software Solutions