ReadyTalk Integrates with HubSpot to Drive a Higher Webinar ROI

DENVER, Feb. 5, 2014 /PRNewswire/ -- ReadyTalk today announced the availability of ReadyTalk for HubSpot, which enables marketers who run lead generation webinars to use HubSpot for event emails, registration, and follow-up while conducting their live web events with ReadyTalk.

As a leading technology provider of audio, web and video conferencing, ReadyTalk powers thousands of webinars a day which are used by marketers for lead nurturing, thought leadership, and demand generation.

HubSpot is the world's #1 inbound marketing platform. Designed to replace the world's interruptive and annoying marketing with marketing people love, HubSpot software makes marketing more efficient, effective, and measurable.

"By using the ReadyTalk for HubSpot application, marketers can eliminate tedious, manual processes and drive timely, relevant follow-up for higher lead conversion and webinar ROI," said Beth Toeniskoetter, product strategist at ReadyTalk. "This integration offers the best of both worlds —HubSpot for event-related emails and landing pages and ReadyTalk for sharing content and interacting with your audience."

The application enables marketers to leverage HubSpot for all webinar-related emails and timely follow-up. With this application, users of ReadyTalk and HubSpot can:

• Maintain your brand by sending webinar invitation, confirmation, reminder, and follow-up emails from HubSpot and capture registrations on a HubSpot landing page.
• Save time and avoid manual processes by automatically syncing webinar registration, attendance and polling data into HubSpot to drive quick, tailored follow-up
• Drive attendance with a unique 'add to calendar' file in confirmation and reminder emails to make it easier for registrants to attend your webinar.

When using a unique calendar file in confirmation and reminder emails, a ReadyTalk customer saw their webinar attendance rate increased to nearly 70 percent compared to the industry average of 40 to 50 percent of registrants.

"Webinars are an important lead generation tool for marketers but the managing of data from multiple systems—ReadyTalk and HubSpot—was a pain point for our customers," said Mike Volpe, CMO, HubSpot. "This integration improves the process of moving data seamlessly between platforms and decreases the number of steps in the lead cycle."

The ReadyTalk for HubSpot app is free and available today. To download the app or to access additional information, visit www.readytalk.com/products-services/integrations/marketing-automation/hubspot.

For more information about ReadyTalk's audio and web conferencing offerings, including professional services and support for webinars, please visit www.readytalk.com, or on Twitter: @readytalk.

About ReadyTalk
Founded in 2000 and headquartered in Denver, Colo., ReadyTalk delivers audio and web conferencing services that empower customers to successfully conduct audio and web conferences of all sizes – from ad hoc meetings to large webinars.  ReadyTalk combines ease of use with sophisticated marketing tools to increase audience engagement, event ROI and meeting productivity. Unlike other services, ReadyTalk gives customers a full suite of tools for training, collaboration, webinars and more. You'll always have access to the right features when you need them, no need to upgrade to another product. Please call toll free 800.843.9166 or visit www.readytalk.com for more information.

For more information:

Bo Bandy
Marketing Communications Manager, ReadyTalk
[email protected]
303.209.1593

SOURCE ReadyTalk