Realtor Ken DeLeon Lists Home For $1
Letting the market decide its value
PALO ALTO, Calif., Oct. 23, 2012 /PRNewswire/ -- Ken DeLeon, owner of DeLeon Realty, Inc., announced today that he will list a condo in Mountain View, CA, home of Google, LinkedIn and other tech titans for only $1 on Thursday, October 25th. This truly lets the market decide the value of the home, a new take on the standard listing approach in the competitive Silicon Valley real estate market. DeLeon will have a "silent auction" for the property, setting the offer date for Thursday, November 8th. "There is no loan on this property, so whatever it goes for that day will be the sale price, even if it's $1," DeLeon stated.
DeLeon was named the #1 real estate agent in the nation in the latest Wall Street Journal and REAL Trends, Inc. announcement, released this past June. This recognition has never before gone to a Silicon Valley agent, demonstrating the growing strength of the real estate market in the area. DeLeon credits his rapid rise and successes to his incredible focus following two near-death experiences and his multi-faceted, analytical approach to real estate.
Before DeLeon implements his aggressive marketing and advertising, he prepares his listings for market both visually and with solid market research. Multi-channel advertising builds the draw to his famous open houses, which are professionally catered and feature a specialty latte cart.
Listing this condo for $1 shows DeLeon's confidence in the Silicon Valley real estate market and the viability of his unique approach to real estate. DeLeon Realty's slogan, "Real Real Estate," is exemplified in this bold maneuver. This unprecented move truly showcases DeLeon's in-depth knowledge of the market and the effectiveness of his unparalleled marketing and advertising.
Ken DeLeon practiced law at Wilson, Sonsini, Goodrich & Rosati before discovering his passion for real estate ten years ago. His expert negotiation and research skills and background in mathematics and economics have made his rise to #1 real estate agent in the nation a natural success.
Executive Assistant to Ken DeLeon
SOURCE DeLeon Realty, Inc.
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