Red Vines® Celebrates National Licorice Day, Unveils the Red Vines California Collection® and Tour
SAN FRANCISCO, March 24, 2017 /PRNewswire/ -- National Licorice Day is Wednesday, April 12, 2017 and to celebrate, the American Licorice Company has created the Red Vines® California Collection®. The first-time-ever package of seven different licorice pieces will showcase the taste-bud-tantalizing treats on its Red Vines Made in California Tour.
The Red Vines Made in California Tour will kick off on April 12 in San Francisco and visit the Santa Cruz area, Ventura, Los Angeles, Orange County, and end with a three-day experiential display at the Stagecoach Country Music Festival in Indio.
The tour will feature an elaborate Red Vines California-themed exhibit, including a customized Volkswagen Van as the centerpiece from which Red Vines ambassadors will distribute complimentary samples of the California Collection, coupons and other promotional items.
The Red Vines® California Collection® is an assortment of seven classic licorice pieces, which include Black Licorice Twists, Original Red® Twists, Black Licorice Bites, Original Red® Bites, Super Ropes®, Original Red® Bars, and Superstrings® candy.
"Red Vines candy has been made in California for over 90 years," explained Ingrid Barrientos, assistant brand manager, Red Vines. "We created the California Collection to share our heritage of quality and flavor with our loyal fans in a one-of-a-kind package that captures the essence of the California mindset. Launching the collection with a California tour gives us the opportunity to meet our fans face-to-face and celebrate the California lifestyle that has helped to make Red Vines the best-selling licorice in the West."
The Red Vines Made in California Tour Schedule
| Wednesday, April 12: |
National Licorice Day |
| Pier 39 - Beach Street and The Embarcadero |
|
| San Francisco, CA 94133 |
|
| 10:00 AM -3:00 PM |
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| Giants Stadium |
|
| 24 Willie Mays Plaza |
|
| San Francisco, CA 94107 |
|
| 4:30 PM – 8:00 PM |
|
| Thursday, April 13: |
SOMA StrEat Food Park |
| 428 11th Street |
|
| San Francisco, CA 94103 |
|
| 11:00 AM – 3:00 PM |
|
| Friday, April 14 |
Capitola Mall |
| 1855 41st Avenue |
|
| Capitola, CA 95010 |
|
| 11:00 AM – 3:00 PM |
|
| Saturday, April 15: |
Capitola Mall |
| 1855 41st Avenue |
|
| Capitola, CA 95010 |
|
| 11:00 AM – 3:00 PM |
|
| Monday, April 17: |
Santa Barbara – Bike Path |
| Beach Parking Lot at State Street and Halifax |
|
| 11:00 AM – 12:00 PM |
|
| Wednesday, April 19: |
Ventura County Swap Meet |
| 10 Harbor Blvd. |
|
| Ventura, CA 93001 |
|
| 7:00 AM – 2:00 PM |
|
| Thursday, April 20: |
Ventura- Harbor Village |
| 583 Spinnaker Drive |
|
| Ventura, CA 93001 |
|
| 11:00 AM – 3:00 PM |
|
| Friday, April 21: |
TwoHey's Diner |
| 1224 N. Atlantic Blvd. |
|
| Alhambra, Ca 91801 |
|
| 11:30 AM – 2:00 PM |
|
| Saturday, April 22: |
Orange County Wine Fest |
| Lantern Bay Park |
|
| Dana Point, CA 92629 |
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| 12:00 PM – 4:00 PM |
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| Sunday, April 23: |
Los Angeles Smorgasburg |
| 785 Bay Street |
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| Los Angeles, CA 90021 |
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| 10:00 AM – 4:00 PM |
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| Friday, April 28 – |
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| Sunday April 30: |
Stagecoach Country Music Festival |
| Empire Polo Club |
|
| Indio, CA |
|
| 12:00 PM – 6:00 PM |
About Red Vines®
Red Vines® candy, manufactured in Union City, California, is the deliciously rewarding treat that has been making special moments even sweeter for generations. Always fat-free, kosher-certified, and made without preservatives, the Red Vines® brand delivers exceptional quality and flavor that sets us apart. To learn more about Red Vines®, please visit www.redvines.com, or @redvines on Facebook and Twitter and @redvinescandy on Instagram and Pinterest.
Media contact:
Patrick Pharris
[email protected]
(702) 491-7464
SOURCE Red Vines
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