Reduce Stress: Bluenio Launches New Television Campaign Aimed at Lowering Anxiety Levels Following Loss of Smartphone, Tablet or Wallet

NEWMARKET, Ontario, Feb. 4, 2014 /PRNewswire/ -- Today's smartphone users are now so emotionally attached to their phones that losing one can cause 20 percent more stress than misplacing a wallet, and 22 percent more than losing luggage, according to a recent Geek Squad study. And, in a 2012 Mobile Mindset study, people admitted that if they were to lose their mobile device, 73 percent would feel "panicked," while another 14 percent would feel "desperate."

Do you think it's fitting to say we have an unhealthy obsession with our mobile devices?

GCL Solutions Group and Bluenio, co-creators of the innovative, nio Tag system, announced today the launch of their first national television campaign, which started February 2, 2014. The campaign, which will consist of 1x 60-second creative spots, will convey key messaging about how to prevent the common increase in stress levels following the loss or theft of something valuable --- including a smartphone, tablet, wallet or purse.

The lightweight nio, which connects wirelessly via a free nio App, acts like a buddy system, and can be attached to whatever item you carry most often that you are worried might get lost or stolen. Simply use the clip or lanyard included to attach nio Tag to your keys, camera, laptop, purse or briefcase, and if they become separated from your device, both the nio and your device will alarm or vibrate to alert you. The user-friendly nio system can help everyone from professionals and travelers to families and students to protect their valuables.

"Mobile devices are literally changing the way we live our lives," said Trisha Welch, CEO of GCL Solutions Group. "In fact, smartphones have become so ingrained in our daily lives that it's difficult for many of us to consider going from day to day without them right by our side. With our new television campaign, we are trying to help reduce consumer stress levels, especially when it comes to losing devices or possessions containing valuable personal information."

Co-developed by Bluenio (UK) and GCL Solutions Group (CAN), nio works with Bluetooth 4.0 technology and is compatible with iOS6, iOS7, iPhone 4S/5/5S/5C/iPad3, new iPad, iPad mini, Android OSv4.3 and Samsung Galaxy S4. Once users download the Launchpad they have access to an entire suite of apps!

With a unique design and over three months of continuous use between charges, nio Tag is the gold standard in loss prevention for what matters most to you. nio can be purchased at www.bluenio.com for $69.95, and is available for shipping throughout North America and Canada. 

Bluenio Ltd. 
Based in Surrey, United Kingdom, Bluenio acquired TenBu Technologies and its ground-breaking nioTM technology in early 2012. Both TenBu's founders, Ben Hounsell and Pat Fleury joined Bluenio to support the company with their in-depth technical and commercial knowledge of the mobile technology sector. For more information, visit www.bluenio.com.

GCL Solutions Group 
Established in 2002, GCL has been working with local companies to develop high quality, low cost products around the globe. Together with Bluenio Ltd., GCL successfully developed nioTM 3S to meet today's demanding market and high quality standards. Canada's GCL Solutions Group is the North American logistics partner for Bluenio Ltd.

SOURCE Bluenio