The contest exemplifies how golf - previously seen as a sport for "older gentlemen" - has since the turn of the millennium become increasingly popular with women. Observers point to the huge increase in the number of younger, female professional and amateur players in recent years as a sign that the sport is becoming more modern and feminine. Through celebrating both beauty and talent, the organizers of Queen of Golf aim to get even more young women interested in golf.
RELLECIGA is the exclusive sponsor for the bikini portion of the event, and has been involved in the tournament for three years running. RELLECIGA's European CEO Marian Glett said: "we have a great relationship with the organizers of Queen of Golf, and we think getting more women interested in the sport is a fantastic goal. That's why we're thrilled to be sponsoring the contest again this year".
Promoting sports and a healthy lifestyle is also in line with RELLECIGA's "Healthy is Sexy" theme - the slogan of the brand's iconic 2016 Times Square large LED-screen ad, which featured German lifestyle guru and fitness fan Olga Goloburda in its typical lace bikini. RELLECIGA aims to show women that the key to sexiness is health and body-confidence, not being super-slim.
RELLECIGA is again co-sponsoring the event with luxury car maker Mercedes Benz. The two brands have sponsored Queen of Golf together since the very first contest.
RELLECIGA is world leading bikini brand with a mission to design swimwear as beautiful as the woman wearing it. The Victoria's Secret of swimwear, RELLECIGA's Europe-based design team combines fashion and sensuality with premium quality materials and craftsmanship to produce innovative, unique bikinis that are popular all over the word. RELLECIGA is also the first bikini brand to be featured in New York's Times Square, and the creator of the RIKINI, the first multi-way bikini that can be worn six different ways.
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