Rentrak Announces Multi-Screen Top Performing Titles of 2010
--Rentrak's Total Screen Measurement Currency Ranks the Most-Watched On-Demand Titles, the Most-Engaged Network and Cable Programming, Top Selling and Renting DVDs and the Top-Grossing Box Office Movies--
PORTLAND, Ore., Feb. 4, 2011 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced the top ten movies-on-demand (VOD) titles; top selling and renting DVDs and top-grossing movies at the box office based on consumer transaction rate for films released during the 2010 calendar year. Rentrak also released the top-performing "Stickiness Index" series for the broadcast year of 2010 which lists the top-20 primetime programs (30-minute, 60-minute and 120-minute) based not only on the size of the audience, but also the level of viewer engagement.
According to the company's OnDemand Essentials service, the top ten most-viewed titles released in 2010 per data collected from January 1, 2010 through December 31, 2010 include:
Rentrak Top Ten VOD Titles: | ||||||
RANK | TITLE | STUDIO | VOD RELEASE DATE | MPAA RATING | BOX OFFICE ($M) | |
1 | The Blind Side* | Warner Bros. (NYSE: TWX) | 3/23/10 | PG-13 | $226.0 | |
2 | Couples Retreat* | Universal (NYSE: GE) | 2/9/10 | PG-13 | $109.2 | |
3 | The Twilight Saga: New Moon* | Summit Entertainment | 3/19/10 | PG-13 | $296.6 | |
4 | Hot Tub Time Machine (Unrated)* | MGM | 6/29/10 | UR | $50.3 | |
5 | Grown Ups* | Sony (NYSE: SNE) | 11/9/10 | PG-13 | $162.0 | |
6 | Date Night* | FOX (NASDAQ: NWS) | 8/10/10 | PG-13 | $98.7 | |
7 | It's Complicated* | Universal (NYSE: GE) | 4/27/10 | R | $112.7 | |
8 | The Book of Eli* | Warner Bros. (NYSE: TWX) | 6/15/10 | R | $94.8 | |
9 | Shutter Island* | Paramount (NYSE: VIA; VIA.B) | 6/8/10 | R | $128.0 | |
10 | The Hurt Locker* | Summit Entertainment | 1/12/10 | R | $17.0 | |
Source: Rentrak OnDemand Essentials, as dated, rank based on Transaction Rate. OnDemand Essentials includes reporting from Operator partners on Television-On-Demand usage. * Indicates day-and-date with home video release.
According to the company's Retail Essentials and Home Video Essentials tracking services, the top ten selling DVDs and the top ten most-rented motion pictures for titles released in 2010 per data collected from January 1, 2010 through December 31, 2010 include:
Rentrak Top 10 Selling DVDs* | ||||
RANK | TITLE | STUDIO | RELEASE DATE | |
1 | Avatar | FOX (NASDAQ: NWS) | 04/22/2010 | |
2 | Toy Story 3 | Disney (NYSE: DIS) | 11/02/2010 | |
3 | The Twilight Saga: New Moon | Summit Entertainment | 03/20/2010 | |
4 | The Twilight Saga: Eclipse | Summit Entertainment | 12/04/2010 | |
5 | Alice in Wonderland | Disney (NYSE: DIS) | 06/01/2010 | |
6 | Alvin and the Chipmunks: The Squeakquel | FOX (NASDAQ: NWS) | 03/30/2010 | |
7 | The Blind Side | Warner Bros. (NYSE: TWX) | 03/23/2010 | |
8 | Iron Man 2 | Paramount (NYSE: VIA; VIA.B) | 09/28/2010 | |
9 | How to Train Your Dragon | Paramount (NYSE: VIA; VIA.B) | 10/15/2010 | |
10 | Despicable Me | Universal (NYSE: GE) | 12/14/2010 | |
Rentrak Top 10 Renting DVDs | ||||
RANK | TITLE | STUDIO | RELEASE DATE | |
1 | Couples Retreat | Universal (NYSE: GE) | 02/09/2010 | |
2 | Law Abiding Citizen | Overture Films | 02/16/2010 | |
3 | 2012 | Sony (NYSE: SNE) | 03/02/2010 | |
4 | The Blind Side | Warner Bros. (NYSE: TWX) | 03/23/2010 | |
5 | The Time Traveler's Wife | New Line (Warner Bros.) (NYSE: TWX) | 02/09/2010 | |
6 | The Hurt Locker | Summit Entertainment | 01/12/2010 | |
7 | Zombieland | Sony (NYSE: SNE) | 02/02/2010 | |
8 | Up In The Air | Paramount (NYSE: VIA; VIA.B) | 03/09/2010 | |
9 | Twilight Saga, The: New Moon | Summit Entertainment | 03/20/2010 | |
10 | Sherlock Holmes | Warner Bros. (NYSE: TWX) | 03/30/2010 | |
The top ten grossing motion pictures released in 2010 with earnings collected from January 1, 2010 through December 31, 2010 include:
RANK | TITLE | STUDIO | RELEASE DATE | RATING | 2010 GROSS | |
1 | Toy Story 3 | Disney (NYSE: DIS) | 6/18/2010 | G | $415,004,880 | |
2 | Alice in Wonderland | Disney (NYSE: DIS) | 3/5/2010 | PG | $334,191,110 | |
3 | Iron Man 2 | Paramount (NYSE: VIA; VIA.B) | 5/7/2010 | PG13 | $312,128,345 | |
4 | Twilight Saga: Eclipse | Summit Entertainment | 6/30/2010 | PG13 | $300,531,751 | |
5 | Inception | Warner Bros. (NYSE: TWX) | 7/16/2010 | PG13 | $292,558,188 | |
6 | Harry Potter and the Deathly Hallows, Part 1 | Warner Bros. (NYSE: TWX) | 11/19/2010 | PG13 | $280,230,127 | |
7 | Despicable Me | Universal (NYSE: GE) | 7/9/2010 | PG | $251,083,040 | |
8 | Shrek Forever After | Paramount (NYSE: VIA; VIA.B) | 5/21/2010 | PG | $238,395,990 | |
9 | How to Train Your Dragon | Paramount (NYSE: VIA; VIA.B) | 3/26/2010 | PG | $217,581,231 | |
10 | Karate Kid | Sony (NYSE: SNE) | 6/11/2010 | PG | $176,591,618 | |
The year-end Stickiness Index is an engagement metric based on an analysis of the average percent viewed of the top 500 series watched by all viewers during 2010, divided by the average percentage viewed for all series of corresponding duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). This new media currency is provided by Rentrak's TV Essentials service which is the only fully-integrated system of detailed satellite, telco TV and cable viewing information from millions of televisions nationwide.
Programs with the most engaged viewers will have higher Stickiness Indexes, indicating that more of the audience is tuned-in for the duration of the program.
Regular Series Index for 12/28/09 to 12/26/10, Broadcast: | ||||
INDEX RANK | SERIES | NETWORK | INDEX | |
1 | American Idol(1) | FOX | 134 | |
2 | Dancing with the Stars | ABC | 129 | |
3 | NCIS | CBS | 124 | |
4 | American Idol(2) | FOX | 123 | |
5 | The Bachelor: On the Wings of Love | ABC | 123 | |
6 | Sortilegio | UNIV-B | 123 | |
7 | Blue Bloods | CBS | 122 | |
8 | Hasta que el dinero nos separe | UNIV-B | 122 | |
9 | Soy tu duena | UNIV-B | 121 | |
10 | Survivor: Heroes & Villains | CBS | 120 | |
11 | NCIS: Los Angeles | CBS | 120 | |
12 | CSI: NY | CBS | 119 | |
13 | The Mentalist | CBS | 118 | |
14 | En nombre del amor | UNIV-B | 117 | |
15 | Criminal Minds | CBS | 116 | |
16 | Flashpoint | CBS | 116 | |
17 | Desperate Housewives | ABC | 115 | |
18 | Brothers and Sisters | ABC | 115 | |
19 | CSI: Crime Scene Investigation | CBS | 113 | |
20 | The Bachelorette 6 | ABC | 113 | |
NOTE: | (1) 120 Minute Telecasts | |||
(2) 60 Minute Telecasts | ||||
[ABC is owned by the Walt Disney Company; CBS is a division of CBS Corp.; Fox is a unit of News Corp.; Univision is owned by Univision Communications, Inc.]
Regular Series Index for 12/28/09 to 12/26/10, Cable: | ||||
INDEX RANK | SERIES | NETWORK | INDEX | |
1 | Army Wives | LIFE | 128 | |
2 | Rizzoli & Isles | TNT | 124 | |
3 | Covert Affairs | USA | 122 | |
4 | Royal Pains | USA | 119 | |
5 | Memphis Beat | TNT | 117 | |
6 | WWE Monday Night Raw | USA | 115 | |
7 | The Glades | A&E | 114 | |
8 | WWE Smackdown | SYFY | 113 | |
9 | Big Time Rush(1) | NICK | 113 | |
10 | In Plain Sight | USA | 112 | |
11 | Big Time Rush(2) | NICK | 112 | |
12 | iCarly(1) | NICK | 112 | |
13 | The Troop | NICK | 112 | |
14 | True Jackson, VP | NICK | 111 | |
15 | Law & Order: Criminal Intent | USA | 111 | |
16 | The Closer | TNT | 111 | |
17 | Victorious | NICK | 111 | |
18 | iCarly(2) | NICK | 110 | |
19 | White Collar | USA | 110 | |
20 | Leverage | TNT | 110 | |
NOTE: | (1) 60 Minute Telecast | |||
(2) 30 Minute Telecast | ||||
[A&E and Lifetime are owned by A&E Television Networks; Nickelodeon is owned by MTV Networks, a division of Viacom; SYFY and USA are owned by NBC Universal; TNT is owned by Turner Broadcasting Inc.; a unit of Time Warner]
Mini-Series, Specials and Movie Index for 12/28/09 to 12/26/10, Broadcast: | ||||
INDEX RANK | SERIES | NETWORK | INDEX | |
1 | November Christmas | CBS | 153 | |
2 | The Magic of Ordinary Days | CBS | 150 | |
3 | Jesse Stone: No Remorse | CBS | 147 | |
4 | Survivor: Nicaragua - What About Me? | CBS | 146 | |
5 | NASCAR Sprint Cup | FOX | 145 | |
6 | Survivor: Heroes & Villains - 120 Minute Telecasts | CBS | 145 | |
7 | 24 - 120 Minute Telecasts | FOX | 144 | |
8 | Brothers and Sisters: Time After Time, Parts 1 and 2 | ABC | 143 | |
9 | Grey's Anatomy: Sanctuary; Death and All His Friends | ABC | 137 | |
10 | ACM Presents: Brooks & Dunn -- The Last Rodeo | CBS | 136 | |
11 | The Simpsons 20th Anniversary Documentary Special: In 3D! On Ice! | FOX | 133 | |
12 | Front of the Class | CBS | 132 | |
13 | The Bachelorette 6: After the Final Rose | ABC | 130 | |
14 | Barbara Walters Special: Oprah, the Next Chapter | ABC | 130 | |
15 | Barbara Walters Presents the 10 Most Fascinating People of 2010 | ABC | 126 | |
16 | Big Brother 12: Season Finale | CBS | 126 | |
17 | The Bachelor: Jason and Molly's Wedding | ABC | 125 | |
18 | When Love is Not Enough: The Lois Wilson Story | CBS | 125 | |
19 | Secrets of the Mountain | NBC | 125 | |
20 | Wild Hogs | ABC | 123 | |
[ABC is owned by the Walt Disney Company; CBS is a division of CBS Corp.; Fox is a unit of News Corp.; NBC is owned by NBC Universal]
Mini-Series, Specials and Movie Index for 12/28/09 to 12/26/10, Cable: | ||||
INDEX RANK | SERIES | NETWORK | INDEX | |
1 | Project Runway: Finale, Part 2 | LIFE | 136 | |
2 | Postgame | NFLNET | 134 | |
3 | True Jackson, VP: Mission Gone Bad; Trapped in Paris | NICK | 131 | |
4 | Nightmare Honeymoon | LMN | 129 | |
5 | Debbie Macomber's Call Me Mrs. Miracle | HALL | 127 | |
6 | Dora, the Explorer: Dora's Big Birthday Adventure | NICK | 126 | |
7 | Victorious: Freak the Freak Out | NICK | 126 | |
8 | Drop Dead Diva: Bad Girls; Freeze the Day | LIFE | 124 | |
9 | The Boy Who Cried Werewolf | NICK | 123 | |
10 | Christmas Crash | LMN | 123 | |
11 | Ice Quake | SYFY | 121 | |
12 | Farewell Mr. Kringle | HALL | 121 | |
13 | 7 Secrets: Keke Palmer | NICK | 121 | |
14 | Meteor Storm | SYFY | 121 | |
15 | James Patterson's Sundays at Tiffany's | LIFE | 121 | |
16 | Indiana Jones and the Kingdom of the Crystal Skull | USA | 120 | |
17 | School Gyrls | NICK | 119 | |
18 | A Very School Gyrls Christmas | NICK | 119 | |
19 | The Decision | ESPN | 118 | |
20 | Category 6: Day of Destruction | SYFY | 118 | |
[Hallmark is owned by Crown Media Holdings; Lifetime and Lifetime Movie Network are owned by A&E Television Networks; NFL Network is owned by the National Football League; Nickelodeon is owned by MTV Networks, a division of Viacom; SYFY and USA are owned by NBC Universal]
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
Contacts: | Rogers & Cowan for Rentrak Corporation | ||
Sallie Olmsted | Amanda Bialek | ||
(310) 854-8124 | (310) 854-8151 | ||
SOURCE Rentrak Corporation
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