Research and Markets - Global Mobile Messaging Apps Strategic Analysis Report 2015-2022 - Leading Players are Apple, Coolpad, HTC, Huawei, Lenovo, LG, Motorola, Samsung, Sony, Xiaomi & ZTE

DUBLIN, August 8, 2016 /PRNewswire/ --

Research and Markets has announced the addition of the "Mobile Messaging Apps - Global Strategic Analysis" report to their offering.

This report analyzes the worldwide markets for Mobile Messaging Apps in Number of Users (in Thousands). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America.

Annual estimates and forecasts are provided for the period 2014 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs.

The report profiles 118 companies including many key and niche players such as:

• Alibaba Group Holding Limited (China)
• Apple Inc. (US)
• BlackBerry Limited (Canada)
• Facebook, Inc. (US)
• WhatsApp Inc. (US)
• Hike Ltd. (India)
• Kakao Corp. (South Korea)
• Kik Interactive Inc. (Canada)
• LINE Corporation (Japan)
• Myriad Group AG (Switzerland)
• Nimbuzz Technologies India Pvt. Ltd. (India)
• Skype Technologies (Luxembourg)
• Snapchat, Inc. (US)
• Tango (US)
• Telegram Messenger LLP (Germany)
• Tencent Holdings Limited (China)
• Viber Media S.à r.l (Cyprus)
• Yahoo!, Inc. (US)

Key Topics Covered:

1. INDUSTRY OVERVIEW

Increased Inclination towards Social Connectedness' Builds Momentum for Messaging Apps

Growing Penetration of Smartphones Turbo Charges Market Growth

Messaging Apps Benefit from Growing Tablet Sales

Positive Trend in Mobile Internet Usage Patterns Elevates Market Prospects

2. COMPETITIVE SCENARIO

Mobile Messaging: A Market Characterized by Large Number of Vendors

Facebook & Tencent Lead the Global Messaging App Market

WhatsApp

Facebook Messenger

WeChat

Select Leading Mobile Messaging Apps and Features: A Snapshot

Regional Dominance: A Key Characteristic of the Market

An Overview of Select Other Popular Messaging Apps

Blackberry Messenger

Hike Messenger

Kakaotalk

Line

MessageMe

Nimbuzz

Skype

Snapchat

Telegram

Viber

Vendors Roll-Out Lightweight Versions to Enhance Audience Base

Market Sees Rise in M&A Activity

Select Merger & Acquisition (M&A) Deals in the Mobile Messaging Apps Market (2013-2015)

3. REVENUE CREATION & MONETIZATION OPPORTUNITIES

Advertising: A Primary Revenue Generation Channel for Messaging Apps

High Tide in Mobile Advertisement Vertical to Accelerate Ad Volumes in Messaging Apps

Content Marketing Emerges as a Viable Revenue Generation Channel

App Vendors Focus on Stickers to Generate Additional Revenues

Payment Services Extend Novel Monetization Opportunities

4. NOTEWORTHY MARKET TRENDS & GROWTH DRIVERS

Messaging Apps Emerge as Next Logical Extension of Social Networking

Messaging Apps to Surpass SMS as Primary Messaging Medium

Ephemeral Apps Seek Market Prominence

Cloud-based Messaging Apps Exhibit Potential Opportunities

Security Emerges as Main Focus Area in Mobile Messaging

Market Sees Growing Demand for Apps with Advanced Security Features

Messaging Apps Gain Precedence in Enterprise Environments

Ongoing Changes in Organizational Structure Instigate a Strong Business Case for Messaging Apps

Mainstream Image of Enterprise Mobility Extends Opportunities for Messaging Apps

Increased Reliance on BYOD Props Up Demand for Messaging Apps

Key Factors Encouraging BYOD Trend among Enterprises Ranked by Importance Attached by Enterprises

Messaging Apps for Wearables: The New Fad

5. AN OVERVIEW OF GLOBAL SMARTPHONES MARKET

Smartphones: Communicating the Smart Way'

Versatility': The Hallmark of Smartphones

Product Innovations: Hallmark of Smartphones Market

Favorable Demographic Trends Strengthen Market Prospects

Developing Countries Continue to Drive Smartphone Market Growth

China: The World's Largest Smartphones Market

India: The Fastest Growing Smartphone Market in the World

Smartphones Marketplace: Extremely Competitive

Samsung and Apple Face Increasing Competition from Chinese Brands

6. PRODUCT OVERVIEW

Introduction

Key Features

Convenient Messaging

Voice Chat

Video Chat

Photo Sharing

Location Sharing

Group Conversations

Stickers

Read Notifications

Cross-Platform Functionality

Advantages

Free Service

No Need for Cellular Connectivity

Seamless Conversations

Flexible Sharing of Content

High Engagement Levels

Superior User Experience

Limitations

Need for Internet Connectivity

Communication Only with Pre-Existing Connections

Both the Parties Should Have Same App

7. PRODUCT INTRODUCTIONS/LAUNCHES

LinkedIn Launches Lookup

SOMA Messenger Launches Messaging App

Everbridge Unveils HipaaChat Mobile Messaging App

Acumen Innovations Unveils Safekeep

TigerText Introduces TigerText for Apple Watch

reTXT Labs Introduces reTXT Mobile Messaging App

Microsoft Rolls Out Skype for Business for iPhone and iPad Business Users

Microsoft Unveils Skype Messaging Apps for Windows 10

PingTank Launches 2D/3D Animated Messaging App for iOS

Viber Launches Services for Businesses

Yahoo Unveils Livetext Mobile Messaging App

GetClose Offers GetClose Messaging App on iOS App Store

Sparkcentral Introduces Mobile In-App Messaging Solution for Enterprises

SecureCom Mobile Launches SecureCom Private Messaging App for iOS

Line Introduces Line Lite

Myriad Group Introduces New Version of msngr

Hike Introduces New Voice-Calling Feature on Hike Android App

Quikr Rolls Out Quikr Nxt Messaging Application

Truecaller Launches Truemessenger

Reliance Jio Infocomm Introduces Jio Chat

PChome Online Releases PChome IM

Mobilink Launches Urdu Version of WhatsApp Android Messaging App

Social Ink Introduces Ink Messenger

Autodesk Launches Autodesk Instant Mobile Messaging App for Enterprises

Path Releases Path Talk Messaging App

AirWatch Introduces AirWatch Chat

Spok Introduces Spok Mobile Version 4.0

FlareWorks Launches Flares

Chaatz Unveils Chaatz for Google Glass

4talk Global Rolls Out iOS Support for Cross-Platform Cloud Messaging Service

Inbox Messenger Rolls Out Advanced Messaging App

Open Garden Unveils New Features for FireChat Messaging App

John McAfee Introduces Chadder

Fleksy Releases Fleksy Messenger App

SecureCom Mobile Unveils SecureCom Text Messaging App

Validian to Develop Secure Mobile Messaging App

Deutsche Post Unveils SIMSme

Golden Frog Unveils Cyphr

Telekom Malaysia Launches HyppMe

comiXchat Announces Availability on iOS, Android and Windows Platforms

Facebook Launches Slingshot

KakaoTalk to Launch News Content Service

Samsung Rolls Out ChatON v.3.5

Iusacell Launches Messaging App

Mobli Media Unveils MIRAGE 2.0

AnswerFirst Communications Rolls Out miSecure Messaging

Acesse Unveils YouChat

Sprint Introduces Messaging Plus Mobile Messaging App

Orange Introduces Libon Messaging App for Android

TourRadar Introduces Meet Other' for iOS

NetEase and China Telecom Launch Yixin

Sina Launches WeMeet Messaging App

Nimbuzz Rolls Out New Redesigned Nimbuzz Messaging App

8. RECENT INDUSTRY ACTIVITY

Google Snaps Up Jibe Mobile

Photobucket Takes Over Lasso Chat and Photo Messaging Application

SignalShare Snaps Up Incubite

Hike Takes Over Zip Phone

Tencent Holdings Invests in Kik Interactive

Fundamental Applications Takes Over Foro Technologies

BlockTrail Takes Over SendChat

Facebook Takes Over WhatsApp

Google Takes Over Emu

Path Talk Acquires TalkTo

Yahoo Takes Over MessageMe

Alibaba Invests in Tango

Yahoo Snaps Up Blink

Dropbox Takes Over Droptalk

Rakuten Takes Over Viber

Kakao and Daum Merge to form Daum Kakao

Kirusa Takes Over Saya Mobile

Kirusa Snaps Up Cooltok

China Mobile to Merge Fei Liao and Fetion IM Platforms

One97 Communications Acquires Plustxt

IGAWorks Inks Agreement with Kakao

Globe Telecom Collaborates with Viber

9. FOCUS ON SELECT GLOBAL PLAYERS

10. GLOBAL MARKET PERSPECTIVE

Total Companies Profiled: 118 (including Divisions/Subsidiaries 123)

• The United States (51)
• Canada (5)
• Japan (2)
• Europe (27)
• France (1)
• Germany (4)
• The United Kingdom (3)
• Italy (1)
• Spain (2)
• Rest of Europe (16)
• Asia-Pacific (Excluding Japan) (35)
• Latin America (1)
• Middle East (2)

For more information visit http://www.researchandmarkets.com/research/r2l793/mobile_messaging

Media Contact:

Laura Wood, Senior Manager

[email protected] 

For E.S.T Office Hours Call 1-917-300-0470

For U.S./CAN Toll Free Call 1-800-526-8630

For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907

Fax (outside U.S.): +353-1-481-1716

SOURCE Research and Markets

Related Links

http://www.researchandmarkets.com