Rocky Brands Continues To Extend Retail Sales Footprint Into Lifestyle Retail Channels

NELSONVILLE, Ohio, Feb. 19, 2015 /PRNewswire/ -- Rocky Brands (NASDAQ: RCKY) has long had a stronghold in the outdoor, work, western, duty and commercial military segments with its portfolio of footwear brands. Now, the company is establishing roots in the lifestyle markets through its recently acquired Creative Recreation and newly launched Rocky 4EurSole collections.

"Our long-time brands – Rocky, Georgia Boot and Durango – are in segments that represent only 13 percent of the U.S. footwear market," said David Sharp, President and CEO. "The 'casual' market is four times larger than this. To continue to grow and evolve, it was imperative that we not only excel within our existing sales channels but that we move into new, untapped areas."

Rocky Brands acquired Creative Recreation, a men's lifestyle brand that designs fashion-driven sneakers, in December 2013. Since then, Rocky Brands has focused on improving the company's operations and supply chain. Creative Recreation's original co-founder Rich Cofinco recently rejoined the company as Creative Director to reinforce its position as cutting-edge innovator in lifestyle footwear. More information can be found at www.cr8rec.com.

"We are revitalizing Creative Recreation's position in the men's market by refocusing on the development of new products that meet the fashion needs of today's consumer," he added. "On top of this, we are firmly inserting ourselves in the much larger women's casual market with the introduction of 4EurSole."

Rocky 4EurSole is a collection of clogs designed for active women who are seeking both comfort and fashion in their footwear. The shoes offer a unique three-part system that allows the wearer the option to interchange insoles to create either a backless slide, a swivel-strap slide or a full back shoe. They are constructed with full-grain leathers and ergonomic, cushioned footbeds. The first styles are now delivering to retail. More information can be found at www.4EurSole.com.

About Rocky Brands, Inc.
Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky^®, Georgia Boot^®, Durango^®, Lehigh^®, Creative Recreation^® and the licensed brand Michelin^®. For more information, visit www.RockyBrands.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Those statements include, but may not be limited to, all statements regarding intent, beliefs, expectations, projections, forecasts, and plans of Rocky Brands, Inc. ("Rocky") and its management. These forward-looking statements involve numerous risks and uncertainties, including, without limitation, the various risks inherent in Rocky's business as set forth in periodic reports filed with the Securities and Exchange Commission, including the Company's annual report on Form 10-K for the year ended December 31, 2013 (filed March 6, 2014) and quarterly reports on Form 10-Q for the quarters ended March 31, 2014 (filed May 1, 2014), June 30, 2014 (filed July 30, 2014) and September 30, 2014 (filed October 29, 2014). One or more of these factors have affected historical results, and could in the future affect Rocky's businesses and financial results in future periods and could cause actual results to differ materially from plans and projections. Therefore there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, Rocky, or any other person should not regard the inclusion of such information as a representation that the objectives and plans of Rocky will be achieved. All forward-looking statements made in this press release are based on information presently available to the management of Rocky. Rocky assumes no obligation to update any forward-looking statements.

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CONTACT: Mike Alday, 615-791-1535

SOURCE Rocky Brands

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http://www.RockyBrands.com