Rue La La Hires Robin Domeniconi As Chief Marketing Officer

BOSTON, Sept. 18, 2013 /PRNewswire/ -- Rue La La, a leading private sale shopping destination, announced today that it has appointed Robin Domeniconi as Chief Marketing Officer overseeing the company's marketing and creative departments.  Ms. Domeniconi will report to Steve Davis, CEO of Rue La La.

In her role, Domeniconi will be instrumental in furthering the growth of the Rue La La brand across all areas of business including men's and women's fashion and living categories.  She will also be responsible for Rue La La's robust customer file and will drive member engagement by infusing product Boutiques with integrated editorial and experiential content. 

"Innovative marketing strategies that combine content and commerce are my passion.  It has driven and defined my career," said Robin Domeniconi. "I believe there are endless opportunities for imaginative ideas to develop experiential content that will change how we shop. I am excited to join the team and bring these to life at Rue La La."

"The addition of Robin comes at a pivotal point in time for online retail," said Steve Davis, CEO, Rue La La. "As the industry moves towards a new frontier the blending of content and commerce will fuel innovation.  Robin's expertise will be instrumental in steering the brand forward and pushing boundaries in order to create the most engaging shopping experience for our Members."

Domeniconi has an unparalleled background of over 20 years of marketing experience spanning fashion, publishing and commerce including overseeing editorial content, advertising, marketing, digital platforms and licensing at the ELLE Group (ELLE, ELLE Decor, and ELLEgirl) as its Chief Brand Officer.

Additionally, she has held the position of Vice President of Advertising Sales, Marketing, and Publishing at Microsoft as well as seven-year tenure at Time Inc. where she launched and published Real Simple magazine. While at the helm of Real Simple Domeniconi succeeded in growing the brand beyond the confines of the magazine, extending Real Simple into a lifestyle media platform and a full product line and marketer of home goods. She was later named President of Time Inc.'s Media Group. Prior to joining Rue La La, Domeniconi held the position of Chief Marketing Officer at vente-privee USA. 

Throughout her career, Robin Domeniconi has been the recipient of various honors and awards, including being named as one of Advertising Age's "Women to Watch" and included in AdWeek's "Executive Team of the Year." She also is committed to non-profit work, serving on the Board of Trustees for the Stephen Gaynor School to raise money and awareness for bright students with learning differences and on the Board of Directors for Literacy Partners Inc., a nonprofit organization dedicated to providing community-based literacy programs in New York City.

About Rue La La

Rue La La, a lifestyle online shopping destination, provides its Members with access to curated boutiques of coveted designer offerings at private sale prices.  Each day, Rue La La Members discover the most desired men's, women's and children's apparel and accessories; home decor and accents; and exclusive destinations and experiences.  Rue La La's engaging approach to retail has brought theatre and excitement to online shopping, creating a captivating e-commerce destination that strategically supports its brand partners and inspires its Members daily.  Most recently, Rue La La was recognized as the 2012 Mobile Merchandiser of the Year by Mobile Commerce Daily

SOURCE Rue La La




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