Ruffles Brand Rolls Out A Canadian Favorite Ruffles All Dressed Potato Chips To U.S. Market

Flavor Available Domestically for Only 12 Weeks

Sep 15, 2015, 06:01 ET from Frito-Lay North America

PLANO, Texas, Sept. 15, 2015 /PRNewswire/ -- The Ruffles brand is bringing one of Canada's biggest snacking successes and taste-bud titillating curiosities, Ruffles All Dressed potato chips, into the hands - and mouths - of ever-eager Americans for a limited time. Ruffles All Dressed potato chips have a flavor and a name that are hard to describe. All Dressed in the U.S. could mean you have all your clothes on, but in Canada it means a delicious ridged potato chip unlike anything you've ever tasted.

Eating a handful of Ruffles All Dressed chips can fulfill the dream of every American who has ever been to - or wanted to go to - Canada. No, not to be a hockey star. But to try this elusive flavor combination that leaves taste buds tingling.

"You don't know quite what to expect when you put Ruffles All Dressed chips in your mouth," said Dana Lawrence, senior director of marketing at Frito-Lay. "That's part of the charm and discovery. This is not a light and crispy chip. Ruffles All Dressed potato chips are for people looking for more - more ridges, more flavor, more fun."

Americans need wonder no more because the Ruffles brand today announced it is bringing an inspired version of its top-selling Canadian flavor - Ruffles All Dressed - to the U.S. Sadly, only for a limited time - September 14 - December 7.

Ruffles All Dressed flavor is the most popular Ruffles chip flavor in Canada. "To say Ruffles All Dressed has a cult following in Canada is like saying it sometimes snows there a little," said Lawrence.

It's as popular in Canada as top-selling Ruffles Cheddar and Sour Cream chips are in the U.S.  For 15 years, it's been available only in Canada — with confused American visitors constantly stumbling across it in convenience stores and supermarkets and wondering when it would make its way south.

The chip is particularly popular among young guys — who tend to be connoisseurs of all things that crunch and munch. But even the savviest guys will have a hard time figuring out the mash-up that makes Ruffles All Dressed chips.

According to Lawrence, All Dressed is a tantalizing combination of the most popular flavors and tastes – salty, savory and sweet. Mixing them together into a hearty, ridged potato chip is what changes everything — for the better.

Ruffles All Dressed chips are now available nationwide in two sizes — a 2.6-oz. bag for a suggested retail price of $1.49 and a 7.75-oz bag for a suggested retail price of $3.49

About Ruffles
Ruffles potato chips is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, N.Y.  Learn more about Ruffles by visiting www.facebook.com/ruffles or on Twitter at www.twitter.com/ruffles.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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SOURCE Frito-Lay North America