Rutgers Business School and Notre Dame collaborate on Digital Marketing Certificate Program in Chicago, IL

"It is incredibly exciting to bring our world class digital marketing program to Chicago with the partnership of our colleagues at Notre Dame's Stayer Center for Executive Education," said Peter Methot, managing director of executive education at Rutgers Business School. "We have helped our custom clients achieve their goals in Chicago for several years but are thrilled to finally offer this cutting-edge program to the public in this convenient and desirable location."

Throughout the duration of this accelerated program, participants will gain an understanding of the essential steps involved in building a digital marketing strategy as well as the various channels that comprise the digital spectrum, including search, social and mobile. Advanced techniques to personalize the customer experience, acquire new customers and track and measure return on investment will also be discussed. The complete program curriculum is available here.

The Digital Marketing Certificate Program is designed for professionals working in a marketing-related field, IT professionals who want to expand into a marketing role, or individuals who are responsible for developing a digital or social media plan for their organization.

"We are very pleased to have the opportunity to partner with our colleagues at Rutgers to deliver this valuable certificate program for the first time in Chicago," said Paul Slaggert, director of non-degree programs at the Stayer Center for Executive Education. "We are leveraging the expertise and experience provided by Rutgers in digital marketing and expanding the range of professional development programs Notre Dame is offering in Chicago."

Taught by seasoned experts who have hands-on experience with digital marketing, the program includes case studies, interactive sessions, and class exercises accompanied by valuable networking opportunities with faculty and fellow participants.

"I have an opportunity to lecture all over the world, and I can say without question this is the best faculty and best content I've seen," said Mark Schaefer, author of The Content Code and a member of the program's faculty. "The instructors are innovators who are actually creating digital value for companies every day, not just philosophers thinking about what might work."

Registration for the Digital Marketing Certificate Program is open until Sept. 25, but space is limited. To register, click here. For more information, contact Christina Murphy, program manager at (973) 353-1352 or by email: [email protected].

The Notre Dame Chicago campus is located inside the historic Railway Exchange Building at 224 S. Michigan Ave. The Railway Exchange Building is easily accessible to the Chicago area airports, public transportation stations and nearby hotels and restaurants. 

Rutgers Business School Executive Education (RBSEE) has been a leading provider of management education programs for more than 50 years. RBSEE designs and delivers programs for both organizations and individuals. Each year, thousands of people participate in RBSEE's programs covering a wide range of topics, including management, strategy, marketing and leadership.

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SOURCE Rutgers Business School

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http://www.business.rutgers.edu