Saban Brands Launches eCommerce Sites for Power Rangers and Paul Frank New online stores offer a wide variety of merchandise for both brands
LOS ANGELES, June 18, 2013 /PRNewswire/ -- Saban Brands has launched two new eCommerce sites for its Power Rangers and Paul Frank brands, featuring products spanning all categories from toys and apparel to accessories and collectables. These new online stores, which are currently in beta, provide fans in the United States with 24/7 access to Power Rangers and Paul Frank merchandise in one centralized place. Each shop features new products, best selling items and more.
The user-friendly eCommerce websites pull merchandise from each brand's online retailers and curate it in one location. When fans browse the product on the Power Rangers and Paul Frank Shop websites and are ready to purchase an item, they are then connected to our various retail partners' websites to purchase the product directly. These online stores further establish Saban Brands' current Power Rangers and Paul Frank websites as the premier online destination for fans.
"Our new eCommerce sites provide Power Rangers and Paul Frank fans with easy access to browse all of our hottest products in one place," said Elie Dekel, President of Saban Brands. "From there, shoppers have the ability to choose from which of our online retail partners they purchase their items. We're pleased to offer this streamlined online shopping experience for fans!"
The Power Rangers and Paul Frank brands are merchandised through extensive licensing programs, with Saban partnering with hundreds of licensees globally. While both Power Rangers and Paul Frank products can be found in major markets around the world, the new online stores only add to the brands' continued expansion.
About Saban's Power Rangers
Saban's Power Rangers franchise is the brainchild of Haim Saban, creator and producer of the original Mighty Morphin Power Rangers hit series that launched in 1993. Following its introduction, Power Rangers quickly became the most-watched children's television program in the United States and remains the No.1 boys live-action series on television. The series follows the adventures of a group of ordinary young people who "morph" into superheroes and save the world from evil. It is seen in more than 150 markets around the world, translated into numerous languages, and is a mainstay in the most prominent international children's programming blocks. The Power Rangers franchise is celebrating its 20th Anniversary throughout 2013, which started with the launch of its newest season Power Rangers Megaforce on Nickelodeon and other broadcasters worldwide. Power Rangers LLC, which licenses and merchandises the Power Rangers brand, is an affiliate of Saban Brands. For more information, visit www.powerrangers.com.
About Paul Frank
Acquired in 2010 by Saban Brands, Paul Frank began in 1997 as an independent accessories company in a Southern California beach town. The brand has steadily grown to become a globally recognized, iconic brand that features artistic and entertaining designs inspired by a love of avant-garde, modern influences and everyday objects. By creating relationships through exciting collaborations and strategic licensing partnerships, Paul Frank merchandise includes apparel and accessories for all ages, books, stationery, eyewear, home decor, bicycles and more. To see what's new and exciting at Paul Frank, visit www.paulfrank.com.
About Saban Brands
Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company's experience, track record and capabilities in growing and monetizing consumer brands through content, media and marketing. SB applies a global omni-channel management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in media, content creation, branding, licensing, marketing and finance. SB's portfolio of properties currently includes Power Rangers, Paul Frank, Vortexx, Zui.com, The Playforge, Julius Jr., Digimon Fusion and Popples. For more information, visit www.sabanbrands.com.
SOURCE Saban Brands