Sabra Brings Avocado Lovers the Next Great Innovation in Guacamole with the Launch of Veggie Fusions
Guacamole loaded with crisp, chunky vegetables and 30% less fat
CHESTERFIELD COUNTY, Va., May 2, 2016 /PRNewswire/ -- Sabra Dipping Company, makers of America's best selling refrigerated dips and spreads has expanded its line of all natural guacamole with the launch of Veggie Fusions, a new concept in packaged guacamole. Veggie Fusions are made with Haas avocados blended with a variety of fresh cut, crisp and chunky vegetables, adding fresh flavor and reducing the overall fat content by 30%* giving guacamole fans even more to love. Sabra Guacamole Veggie Fusions will launch with Mango Lime, Garden Vegetable, and South Western.
"More than two-thirds of American consumers purchase avocados," said Tracy Luckow, marketing director for Sabra Dipping Company. "And we've all fallen for Guacamole in a big way. In expanding our successful line of products we kept true to what people enjoy, the chunky avocado and clean flavor while adding even more great taste by blending in the best, freshest vegetables for an absolute breakthrough in guacamole. The added benefit is not only more flavor but a reduced fat content which is win-win even for those of us who appreciate the good fat content in guacamole."
Veggie Fusions was co-created with consumers in the heart of where all of Sabra's innovations begin, in the kitchen at Sabra's Center of Excellence in Chesterfield County, VA. The concept for Veggie Fusions was born out of insights that indicated consumers were eager to try new innovations in guacamole and would welcome reduced fat per serving. Sabra noticed consumers adding new flavors and veggies to their guacamole in restaurants, recipes and on social media.
Made with fresh, ripe Hass avocado, each flavor is then packed with a variety of colorful and nutritious vegetables picked at the height of ripeness, adding antioxidants, fiber and vitamins. The Garden Vegetable variety features carrots, peppers, tomatoes, herbs and spices. The South Western variety includes corn, peppers, onions, black beans, garlic and tomatoes. Mango Lime is packed with flavorful mango, lime and herbs.
Veggie Fusions launch in April and is the first of its kind to hit grocery stores. It will be available in the deli section of grocery stores and supermarkets nationwide. All three varieties are vegan, kosher, gluten-free and made with the best quality ingredients. The suggested retail price is $3.99 for a 7-ounce container. Learn more at www.sabra.com/veggiefusions.
* 3g of fat vs. 5g and 4.5g of fat per serving of the two leading brands of classic guacamole.
About Sabra Dipping Company, LLC
Sabra Dipping Company, LLC is the leader in the refrigerated dips and spreads category and producer of America's top-selling hummus. Sabra is proud to offer a wide range of dips spreads including vegan, vegetarian, all natural and Non-GMO products. Sabra's award-winning hummus, available in more than a dozen flavors, and salsa, guacamole and Greek yogurt vegetable dips can be found nationwide in club stores, supermarkets, specialty retailers and through food service. Sabra operates a silver LEED certified factory in Virginia.
Find Sabra at www.sabra.com, www.facebook.com/sabra and @Sabra on Twitter.
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SOURCE Sabra Dipping Company, LLC
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