Accessibility Statement Skip Navigation
  • Resources
  • Investor Relations
  • Journalists
  • Agencies
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS

Salesforce Announces New Marketing Cloud Services, Empowering Retailers to Create Smarter 1-to-1 Customer Journeys

New services deliver a framework for digital transformation and capabilities to deploy and manage journeys for retailers

Salesforce delivers the world's #1 CRM combined with industry and cloud transformation expertise to help retailers connect with their customers in new ways

Leading global retailers including Ralph Lauren, Room & Board and TOMS use the Salesforce Marketing Cloud to connect with customers in a whole new way


News provided by

Salesforce

Jan 19, 2016, 08:00 ET

Share this article

Share toX

Share this article

Share toX

www.salesforce.com.
www.salesforce.com.

SAN FRANCISCO, Jan. 19, 2016 /PRNewswire/ -- Salesforce (NYSE: CRM), the Customer Success Platform and world's #1 CRM company, today announced two new Salesforce Marketing Cloud services for retailers at the National Retail Federation (NRF) Big Show 2016—Salesforce Strategic Framework for Retail Customer Journeys and Strategic Retail Professional Services—empowering retailers to create smarter 1-to-1 customer journeys. These new services combine the world's #1 CRM with industry and cloud transformation expertise to help retailers increase revenue through personalizing their customer engagements.

Retailers that deliver a seamless, personalized customer experience across in-store and digital will emerge ahead of the rest1. In fact, the recent Salesforce "Connected Shoppers Report" found that 24 percent of shoppers would like retailers to know who they are when they walk into stores with location-based technologies. Nearly half (49 percent) are willing to exchange data and social media profiles with brands to get better service. This represents an unprecedented opportunity for retailers to build deeper connections with their customers and accelerate growth.

Deliver Smarter 1-to-1 Customer Journeys at Scale with the Salesforce Marketing Cloud

Salesforce Marketing Cloud is a digital marketing hub that makes it possible for marketers to plan, personalize and optimize 1-to-1 customer journeys across multiple channels. It brings together all the things that matter to marketers – a complete view of the customer, content, personalization, all digital marketing channels (email, mobile, web, apps, social, advertising) and the power of the customer journey. By nurturing customers through triggered and automated journeys as well as collecting data to develop more personalized future campaigns, retailers can engage customers in a smarter way and predict their likelihood to take specific actions.

The new services for retailers include:

  • Salesforce Strategic Framework for Retail Customer Journeys: Salesforce now offers the Salesforce Strategic Framework for Retailer Customer Journeys, a unique collaborative approach to help retailers design their customer journeys and execute digital engagement programs. Through carefully designed interviews and workshops, the Strategic Framework helps retailers define digital goals, review existing programs and identify and prioritize opportunities to accelerate revenue. Salesforce collaborates with retailers using proven tools such as path-to-value analysis, email and mobile marketing content templates, personalization best practices and the deployment of specific toolkits within retail sub-verticals, such as furniture, apparel/accessories and grocery/drug.
  • Salesforce Strategic Retail Professional Services: Once retailers have gone through the Strategic Framework, they can leverage Salesforce's retail professional services to deploy digital marketing programs and manage retail customer journeys. Drawing upon a wide range of industry expertise and best practices, Salesforce offers the world's #1 CRM combined with industry and cloud transformation expertise to help retailers connect with their customers in new ways.

Comments on the News

  • "With the Salesforce Strategic Framework for Retail Customer Journeys and the power of the Salesforce Customer Success Platform, retailers have a clear path to increasing revenue through personalizing and automating their customer engagements," said Scott McCorkle, CEO, Salesforce Marketing Cloud. "And with our retail professional services, every retailer has access to an army of customer experience experts, data scientists and engineers, helping them to exceed customer expectations."
  • "One of the most important pieces of our business is to create a seamless experience for customers, but this can be a challenge when we blend the online experience with the personalized attention that customers would receive from an in-store visit," said Kimberly Ruthenbeck, director of web customer experience, Room & Board. "Salesforce Marketing Cloud has allowed us to communicate with our customers individually, provide a tailored experience and help them through the process of creating a perfect home, which is different than the perfect home for someone else."

Salesforce Marketing Cloud: Create Smarter Retail Customer Journeys
With the Strategic Framework for Retail Customer Journeys retailers can work collaboratively with Salesforce to optimize their customer engagements using Marketing Cloud technology, including:

  • Journey Builder: Guide customers on 1-to-1 journeys across marketing, sales, service and beyond, uniting the brand's voice and providing a seamless experience. Tailor every interaction based on specific customer actions to deliver timely, relevant content that reaches customers when, where and how they prefer.
  • Audience Builder: Retailers no longer need to manually build custom databases to connect different systems. This powerful and easy-to-use customer data platform empowers retailers to segment targeted campaign lists based on multiple, complex customer attributes. Audience Builder includes more than 30 out-of-the-box segmentation attributes for retailers with e-commerce data, order history and customer lifetime value metrics. For example, if a retailer wanted to segment the delivery of new offers to shoppers based on the customer's average order value, a customer with a higher average order value could receive a better offer, such as a 30-percent discount versus a 15-percent discount.
  • Content: Companies can execute email, mobile, social and web marketing alongside digital advertising. With a central location to manage images, videos, copy, templates and messages, marketers can leverage content, offers and components across channels.
  • Personalization: Build individual behavioral profiles for every contact and create dynamic subject lines and content using customer attributes. Using machine learning to drive predictive and adaptive interactions across the customer journey, companies can leverage rich algorithms to serve personalized content across channels.
  • Analytics: Analyze customer data and audience performance by testing and measuring the success of campaigns, content and more to optimize experiences. Marketers can also configure custom analytic reports aligned with business goals.

Global Leaders Deliver 1-to-1 Customer Journeys at Scale with the Salesforce Marketing Cloud
Marketing Cloud customers sent more than 2.3 billion emails using Marketing Cloud on Cyber Monday 2015, a 44 percent increase over 2014, and a 77 percent increase over the daily average in November. Marketing Cloud topped out at 191 million emails sent in a single hour on Black Friday 2015.

Pricing and Availability

  • Salesforce Marketing Cloud is generally available today and pricing starts at $400 per month.
  • Salesforce Strategic Framework for Retail Customer Journeys is generally available today to all Marketing Cloud customers at no additional cost.
  • Salesforce Strategic Retail Managed Services are generally available today and start at $6,500 per month.

Additional Information

  • Learn more about the Salesforce Marketing Cloud: https://www.salesforce.com/marketing-cloud/overview/
  • Visit Salesforce at NRF's Big Show 2016 from Jan. 17-20 at Booth 4243, Level 3 to see how retailers like Design Within Reach are connecting with customers in entirely new ways.
  • Visit the TOMS Pop-up Store Experience, open during Expo Hall Hours, located in the South Concourse of the Javits Convention Center.
  • Download a full copy of the "2015 Connected Shoppers Report" here: https://www.salesforce.com/form/conf/industries/retail-shopper-survey.jsp
  • Connect with Salesforce
  • Like Salesforce Marketing Cloud on Facebook: www.facebook.com/marketingcloud
  • Follow @salesforce and @marketingcloud on Twitter

About Salesforce
Salesforce, the Customer Success Platform and world's #1 CRM company, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: http://www.salesforce.com.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

"Safe harbor" statement under the Private Securities Litigation Reform Act of 1995:  This press release contains forward-looking statements. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions.  If any such risks or uncertainties materialize, or if any of the assumptions prove incorrect, the company's results could differ materially from the results expressed or implied by the forward-looking statements we make. Further information on factors that could affect the company's financial and other results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including the company's most recent Form 10-K. These documents are available on the SEC Filings section of the Investor Information section of the company's website at www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

Salesforce, Salesforce1 and others are among the trademarks of salesforce.com, inc. Other names and brands may be claimed as the property of others.

© 2016 salesforce.com. All rights reserved.

1 Accenture, "Accenture Seamless Retail Study ," April 25, 2013

Logo - http://photos.prnewswire.com/prnh/20130612/SF30598LOGO

SOURCE Salesforce

Related Links

http://www.salesforce.com

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

icon3
440k+
Newsrooms &
Influencers
icon1
9k+
Digital Media
Outlets
icon2
270k+
Journalists
Opted In
GET STARTED

Modal title

Contact PR Newswire

  • Call PR Newswire at 888-776-0942
    from 8 AM - 9 PM ET
  • Chat with an Expert
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • Vietnam

My Services

  • All New Releases
  • Platform Login
  • ProfNet
  • Data Privacy

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Platform Login
  • ProfNet
Call PR Newswire at
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookies
Copyright © 2025 Cision US Inc.