Samsung and RealD to Bring 3D Experience to the Home

LOS ANGELES and SEOUL, South Korea, Jan. 4 /PRNewswire/ -- RealD and Samsung Electronics today announced that RealD's industry-leading 3D technology will be integrated into Samsung's impressive line-up of 3D TVs. Samsung will support the proprietary stereoscopic RealD Format for the delivery and display of high-quality 3D content. True to their mission to continually improve consumers' entertainment experience, the two companies will also work jointly on active eyewear technology and New Passive Display technology to promote the adoption of quality 3D TV.

"This partnership pairs world leaders in consumer electronics and 3D technology and will assure that people can enjoy all the 3D content being released in crystal clear 3D on 'RealD ready' Samsung TVs," stated Michael V. Lewis, Chairman and CEO of RealD. "Samsung's support of the RealD Format furthers the industry toward unified standards for the distribution and display of high-quality 3D in the home."

"Our collaboration with RealD is helping bring a new dimension of TV entertainment to consumer households around the world," said Dongho Shin, Senior Vice President of Visual Display Division, Samsung Electronics. "Together, we are committed to enhancing the TV viewing experience with the best that 3D technology can offer including immersive lifelike depth and a new realm of color clarity."

The RealD Format is an enhanced version of a side-by-side 3D format that uses a unique set of filters and other technology that multiplexes a left eye and right eye 3D image stream into a single channel for delivery of high definition 3D content using today's HD infrastructure to any 3D-enabled display type.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About RealD

RealD is the global leader in 3D technology for cinema, home and professional applications. RealD's next-generation 3D cinema technology is deployed across the world's largest 3D platform with over 9,500 screens contracted and 4,800 screens installed in 48 countries with 300 exhibition partners. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with 30 years of development behind its systems. RealD's mission-critical 3D technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. www.RealD.com

    Media Contact:
    Rick Heineman (RealD)
    (310) 385-4020
    [email protected]

    Eunhee Lee (Samsung Electronics)
    (822) 2255-8273
    [email protected]

SOURCE RealD; Samsung Electronics