2014

ScentWorld Reaches New Milestones With 4th Annual Conference In New York City Premier Global Scent and Sensory Marketing Event was Host to Top Talent in the Industry

NEW YORK, Feb. 18, 2013 /PRNewswire/ -- ScentWorld, LLC announced today that its fourth annual conference, ScentWorld 2013, reached a new record for industry participation, with a 35% increase in attendance over the prior ScentWorld. The global scent and sensory marketing event, which hosted world-class speakers, special guests and dignitaries, took place on February 6-8, at the Marriott Downtown in New York City.

Among the prominent public figures that attended ScentWorld 2013 were: Stephanie Winston Wolkoff, founding Fashion Director for New York's Lincoln Center and the creative inspiration behind New York's Mercedes-Benz Fashion Week; Chandler Burr, author, Director and Curator of the Center of Olfactory Art at the Museum of Arts and Design; Catherine McVay Hughes, Chairperson of Manhattan Community Board 1; Gerald Ghislain of the world-renowned Histoires de Parfums; and Steven Claisse, Senior Perfumer at global fragrance house, Belmay.

"Global scent and sensory marketing is on the rise and we saw a significant increase in attendance and overall interest in the subject across a variety of industries and disciplines," said Caroline Pieper-Vogt, President of ScentWorld Events, LLC. "Our event offered conference attendees the opportunity to explore the latest trends and creative avenues in scent and sensory marketing and to network with professionals who came from many countries around the world."

"While we are pleased with this result, we view ScentWorld 2013 as only an early step in our continued support and increased visibility for the scent and sensory marketing industry and the increasing number of brands who use these powerful tools," Pieper-Vogt added.

Speakers who presented at ScentWorld 2013, included: Dr. Alan Hirsch, Neurological Director of the Smell & Taste Treatment and Research Foundation; Andrew Kindfuller, CEO, ScentAir; Austyn Stevens, Design Director, Brand Development for Siegel+Gale; Professor Diana Derval, expert in Behavioral Neuroendocrinology, President of Derval Research; Jim Joseph, President, North America Cohn & Wolfe; and Nicola Pozzani, Founder and Managing Director, S Sense.

The conference, recognized as the premier event in scent and sensory marketing, gathered the most well-known scent technology and fragrance manufacturers; scent and sensory marketing distributors and consultants; marketing, advertising and branding agency professionals; and established brands from across the globe.  Organizations in attendance included: Anheuser-Busch InBev, Givaudan, Lord & Taylor, IFF, Proctor & Gamble, Sephora, Victoria's Secret, and Village Candle.

This year's conference also attracted a record number of sponsors, exhibitors and other supporters. Among the ScentWorld Diamond and Gold sponsors were: Prolitec and ScentAir as Diamond sponsors and Beauty News NYC, MyPod Studios and Sniffapalooza, as Gold sponsors. Other event sponsors and supporters included:  Belmay, Brad Pak, Century 21, Givaudan, Graphic Management Partners, Nose Knows Consulting and Scenterprises.  The ScentWorld 2013 sponsors played a key role the annual conference activities by providing advice, speakers, inviting their peers and key relationships, and helping to shape the conference agenda.

ScentWorld 2013 also celebrated two outstanding fragrances inspired by New York City and the tri-state area, called, "The Scent of Resilience" and "The Scent of Departure NYC," during the opening night Welcome Reception and at the SMItty Gala Award Dinner. The two fragrances symbolized the strength, optimism and sense of community of New York and surrounding areas, in the face and aftermath of Hurricane Sandy.

The 2013 SMItty Awards were presented to the dedicated individuals and companies who had a tremendous impact in the scent and sensory marketing industry. The ScentWorld 2013 winners included: ScentAir, who received the Harald Vogt Scent Marketer of the Year Award, Tracy Pepe of Nose Knows Design's YSmell Project received the Best Sensory Marketing Campaign Award, Shania Twain's use of concert scenting received the Most Innovative Use of Scent Marketing Award and Scentandrea's Scent Halo Light was recognized with the Scent Technology Innovation Award.

The 2013 event also marked another new milestone for ScentWorld events, with a portion of the conference devoted to new roundtable sessions. Conference members experienced a program on "The Creation of Scent Advertising and Messaging: An Insiders View From the Creators," with Jon Bond, co-founder of the groundbreaking advertising agency, Kirshenbaum, Bond and Partners, and former CEO at Big Fuel Communications; Ameena Meer, CEO, Take-Out Media, and creator of the concepts and stories behind some of the world's most famous scents; and Francois Damide, president and founder of Crafting Beauty Inc., a private label perfume creation company and former U.S. president of French perfume manufacturer, Arthes.

The second roundtable session was "Smelling, Feeling, Wanting, Learning: A Scent Lover's Workshop," moderated by Sue Phillips, founder and president of Scenterprises, and creator of several of the fragrance world's iconic brands. The panel featured Karen Dubin, Founder and Director of Sniffapalooza, Mark Behnke, Managing Editor for www.cafleurebon.com, and Candice Sabatini, Editor-in-Chief of BeautyNewsNYC.

ScentWorld 2013 attracted renowned experts, authors, and engaging speakers and professionals who represented countries around the world. For more information on this year's conference and future events, please visit http://www.scentmarketing.org/events/.

About ScentWorld, LLC:

ScentWorld is the preeminent global scent and sensory marketing conference.  It features three days brimming with networking and cutting edge presentations and workshops, helping professionals to creatively build their businesses with profitable ideas. Attendees hear from leading minds in scent and sensory market research, technology and trends, and applications, with inspiration from dynamic exhibitions featuring the top global companies, demonstrating their expertise and solutions. For more information on ScentWorld, please visit http://www.scentmarketing.org/events/.

SOURCE ScentWorld, LLC



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