Schafer|Condon|Carter Launches SM360 to Help Marketers Harness Insights From Consumers' Social Media Activity

CHICAGO, Oct. 24, 2011 /PRNewswire/ -- Schafer|Condon|Carter, one of Chicago's leading independent mid-sized advertising agencies, recently launched SM360, a proprietary tool that helps translate consumer social media activity into marketing insights that can inform a brand's integrated communication and creative strategies.

SCC's process begins with a complete assessment of all social media content related to a brand -- from blogs, videos, forums, Twitter, Facebook, MySpace, Flickr, Google, LinkedIn, fan pages, public discussion groups, and mainstream news sites. Through a variety of proprietary tools, the team then interprets the data and determines implications for communications strategies across a full set of marketing disciplines.

"Marketers are spending a great deal of time and money to monitor consumer conversations about their brands and their competitors," says Erika Bye, SCC|Digital's Director of Digital Media.  "The real challenge is figuring out what to do with the data. SM360 delivers insights that help marketers develop and prioritize actions to augment their marketing programs."

For marketers looking to establish an initial benchmark against which ongoing monitoring can be compared, SM360 allows them to keep abreast of current important issues as they trend in real time.  Marketers can also use SM360 to conduct a spot analysis as to whether an observed issue is a one-time occurrence or something that requires action more broadly.

"SCC, with its fully-integrated offering of marketing services, is uniquely positioned to provide marketers with valuable guidance and action steps for what to do and when to do it across all marketing disciplines," added Bye.

About Schafer|Condon|Carter

Schafer|Condon|Carter is one of Chicago's top independent mid-size advertising agencies and one of the fastest growing shops in the United States. SCC has built its success by challenging the status quo and delivering a tightly orchestrated, fully integrated brand vision for its clients across an infinite set of consumer touch points. A simple mission drives the agency's entrepreneurial spirit and aggressive, growth-oriented culture: "Think Again." SCC's client roster includes: Allen Edmonds, Armour Eckrich, Beam Global Spirits, Brunswick, ConAgra Foods, General Mills, Land O'Lakes, National Pork Board, New Chapter, optionsXpress, Rotary international, and Solo Cup. The agency's wholly owned network includes SCC|Grossman Public Relations and SCC|Digital. For more information visit www.sccadv.com.

SOURCE Schafer|Condon|Carter