Score Media Acquires Rival Mobile App SportsTap™

Strategic deal creates 3rd largest mobile sports app audience in the United States behind ESPN and Yahoo!®

TORONTO, May 12 /PRNewswire-FirstCall/ - Score Media Inc. (TSX: SCR), home of ScoreMobile® , one of the world's leading, comprehensive multi-sport apps, today announces that it has acquired rival offering, SportsTap.  The deal reinforces Score Media's position as a definitive market leader in smartphone sports apps.

Launched in 2007, SportsTap, like ScoreMobile, was one of the early sports app innovators. Its ad-supported iPhone and Android apps have been widely adopted and enjoyed by sports fans across North America. SportsTap is currently the 3rd most popular free sports app on Android1 - the fastest growing mobile platform - right behind the 2nd most popular free sports app, ScoreMobile.

According to comScore's MobiLens™ March 2011 report which ranks mobile sports app audiences in the United States, the combined monthly audience of ScoreMobile and SportsTap would rank as #3 behind ESPN and Yahoo! and ahead of competitors FOX and CBS.2

"ScoreMobile's acquisition of SportsTap brings together two innovative and popular services and positions us well to deliver even more exciting experiences for sports fans and creative solutions for our advertising partners," says Benjie Levy, Executive Vice-President & COO, Score Media Inc.  "This deal further cements our position as a mobile sports leader among the world's premier sports brands."

The strategic acquisition of SportsTap adds to Score Media's growing portfolio of mobile apps which includes ScoreMobile, ScoreMobile FC and theScore® iPad Edition and increases its global monthly unique user base to more than 3 million.

Score Media plans to operate SportsTap as a stand-alone application.

Financial terms of the deal were not disclosed.

For more information on ScoreMobile, visit: www.thescore.com/scoremobile/

About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment. Score Media's primary asset, theScore Television Network ("theScore"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company's digital media assets include theScore.com, theScore iPad Edition and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month. Score Media also operates theScore Satellite Radio which is available across North America on SiriusXM. Growing from a team of 60 in 1997 to over 270 employees in 2011, Score Media is a revolutionizing interactive media company.

Forward-Looking Statements
Certain statements made in this news release constitute forward-looking statements. When used in this news release, the words "anticipate," "believe," "plan," "estimate," "expect," "intend," "will," "may" and "should" and similar expressions, as they relate to Score Media or its management, are intended to identify forward-looking statements. These forward-looking statements are not historical facts but reflect Score Media's current expectations concerning future results and events, and relate to, among other things, anticipated financial performance, business prospects, strategies, regulatory developments, new services, market forces, commitments and technological developments. By its nature, such forward-looking information is subject to various risks and uncertainties, including risks related to the nature of the specialty service television industry, the regulatory environment, the dependence of Score Media on broadcast distribution undertakings, programming and production costs, general economic conditions, reliance on key personnel, management of growth, competition, Canadian ownership restrictions, Score Media's concentrated shareholder base and others including those discussed in Score Media's annual information form filed with applicable securities regulators and available on the SEDAR website (www.sedar.com), which could cause Score Media's actual results and experience to differ materially from the anticipated results or other expectations expressed in this news release. Readers are cautioned not to place undue reliance on this forward-looking information, and Score Media disclaims any intention or obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by applicable law.

1 "Android Market," May 9, 2011, https://market.android.com/apps/SPORTS.

2 Source: comScore Inc,  MobilLens US, March 2011 (3 Month Avg.), Potential reach with duplication, Mobile Brands: News - Sports - Application

SOURCE Score Media Inc.




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