Sears and Kmart Join Forces With TV Star Sandra Lee on Exclusive Home Products Line The Debut Sandra by Sandra Lee Collection Will Be Available at Sears and Kmart Stores in Spring 2012

NEW YORK, April 5, 2011 /PRNewswire/ -- TV star, entrepreneur and bestselling author Sandra Lee has entered into a direct-to-retail license agreement with Sears Holdings for home products. The exclusive collection of home products, Sandra by Sandra Lee, will be available in Sears and Kmart stores in spring 2012. The initial launch of the collection will include cookware, utensils, gadgets, bakeware, small kitchen appliances and tabletop items.

"The new Sandra by Sandra Lee collection is a welcome and timely addition to the value we offer our customers in the home category and underscores our commitment to making everyday special," said John Goodman, executive vice president of Apparel and Home for Sears Holdings. "Both Sandra's down-to-earth style and sense of practicality shine through this collection, which is both aspirational yet still attainable."

Acclaimed for her warmth and approachability, as well as her talent for offering simple solutions to everyday living, Sandra Lee anticipates a product line and a collaborative effort with Sears and Kmart that will help customers focus most on what's important to them.    

"Launching my first ever, complete collection of home products with Sears and Kmart is a wonderful opportunity to help their customers live their lives beautifully and simply. I have waited a long time to find the right retail partner—one that would be able to execute my vision for the brand," said TV star Sandra Lee. "What is equally exciting is that the 'Sandra by Sandra Lee' collection will be affordable and accessible to everyone, while still maintaining the fun flair and simple sophistication my brand is known for."

"We're thrilled to welcome Sandra Lee to our Sears and Kmart family and to add her line to our portfolio of trusted brands," stated Chris Capuano, president of Home Fashions, Sears Holdings. Ms. Capuano added, "Sandra's philosophy of implementing simple ideas that create dramatic results will resonate with our customers and we are happy to be able to offer the collection exclusively to them."

The Sandra by Sandra Lee license agreement with Sears Holdings was entered into by Sandra Lee in association with Iconix Brand Group, Inc. (NASDAQ: ICON).

About Sandra Lee

Sandra Lee has a passion for simple solutions that create dramatic results in all areas of home life. She is editor-in-chief of Sandra Lee Semi-Homemade magazine, the host of two highly rated television shows on Food Network (the multi-Emmy-nominated "Semi-Homemade Cooking With Sandra Lee" and "Sandra's Money Saving Meals") and the host of "Sandra Lee Celebrates," a series of prime-time specials on HGTV. Sandra Lee is also a New York Times bestselling author of 23 books, including the 2011 spring release: Sandra Lee Semi-Homemade Bake Sale Cookbook. An internationally -acclaimed home and food expert, Sandra has revolutionized the way people think about traditional, time-consuming, "from-scratch" methods. With her trademark "70/30 Semi-Homemade" philosophy, which combines 70 percent ready-made products with 30 percent fresh touches, Sandra creates delicious meals and aspirational home environments that are affordable and attainable.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with over 4,000 full-line and specialty retail stores in the United States and Canada.  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics and automotive repair and maintenance.  Sears Holdings is the 2011 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands.  It also has the Country Living collection, which is offered by Sears and Kmart.  We are the nation's largest provider of home services, with more than 11 million service calls made annually.  Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at www.searsholdings.com.

About Iconix Brand Group

Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S®, BONGO®, BADGLEY MISCHKA®, JOE BOXER®, RAMPAGE®, MUDD®, LONDON FOG®, MOSSIMO®, OCEAN PACIFIC®, DANSKIN®, ROCA WEAR®, CANNON®, ROYAL VELVET®, FIELDCREST®, CHARISMA®, STARTER® and WAVERLY®. In addition, Iconix owns an interest in the ARTFUL DODGER®, ED HARDY®, ECKO®, MARC ECKO®, ZOO YORK®, MATERIAL GIRL™ and PEANUTS® brands. The company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.

SOURCE Sears Holdings Corporation



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