Sears Opens Its Doors on Thanksgiving Day

HOFFMAN ESTATES, Ill., Nov. 17, 2010 /PRNewswire/ -- Sears will open its doors on Thanksgiving Day to provide families with an extra day to shop and take advantage of exceptional deals before the busy holiday shopping season begins. This will be the first year Sears(i) will be open, whereas Kmart will continue its 19-year tradition and will be open on Thanksgiving.

"Our decision to stay open on Thanksgiving Day was based on our customers' response and desire to have an extra day to shop," said David Friedman, SVP, Sears Holdings and president of marketing, Sears Holdings. "We are always listening to our customers to make their shopping experience easier, and now, by being open on Thanksgiving, they can start their shopping early or pick up last minute items needed for their Thanksgiving celebration."

A sample of Sears Thanksgiving Day deals for Thursday, Nov. 25 include:

• Panasonic 58-inch 1080p Plasma TV + two Bonus Blu-ray DVDs for $1,099 and save $744.98 (TV reg.$1,799 + $44.98 DVDs)
• RCA 19-inch class LCD HDTV for $129 (reg. $199.99)
• Luggage: 21-inch upright bag  $9.99, 24-inch bag  $17.99, 27-inch bag, 30-inch bag $29.99 (reg. $39.99 - $99.99)
• Diamond or ruby with diamond pendants for $19.99 (reg. $59.99)
• Up to 60 percent off fine jewelry
• Cannon heated blanket/twin for $14.99 (reg. $39.99)
• Fifty percent off Craftsman Professional 20-volt lithium-ion three-piece combo kit for $199 (reg. $399)
• Covington cotton sweater for $8.99 (reg. $42.00)

A sample of Kmart Thanksgiving Day deals for Thursday, Nov. 25 include:

• Panasonic 46-inch class plasma HDTV for $499.99 (save $200)
• Magellan RoadMate 1424 navigation system for $74.99 (save $55)
• Seven-inch netbook for $89.99
• Vivitar 10.1MP digital camera for 39.99
• Your Choice Comforter, Sheet Set or Quilt for $9.99 any size
• Trim A Home 6.5-foot,  600 pre-lit trees, 50 percent off, $79.99 (reg. $159.99)
• All Country Living holiday decor, ornaments and wrap, 50 percent off (reg. 2.99-29.99)
• Proctor-Silex Small Kitchen Appliances Sale $4.99

Shoppers can also take advantage of services such as buy online, pick up in-store, ship-to-store, and free shipping options, all of which provide flexible solutions for customers during the hectic holiday rush. In-store pick-up capabilities include same day ordering and pick-up and curbside pick-up in select locations. Sears and Kmart will also be offering special shipping programs throughout the holiday.

In balancing its commitment to meeting customer needs with its commitment to associates, Sears  decided to be open for limited hours on Thanksgiving and, where practical, to fill the schedules with associates who volunteered to work that day and seasonal associates. Given the tough economic times many folks are facing, Sears has seen demand from associates who want the opportunity to supplement their usual income with the holiday pay premium.

On Thanksgiving Day, Sears will be open from 7 a.m. to noon (local time) and Kmart will be open from 6 a.m. to 9 p.m. (local time) in most markets.

To shop online or find a store near you, visit Sears.com or Kmart.com.

For media that would like to request access to a Sears or Kmart store on Thanksgiving, please call: 212-884-1140.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics and automotive repair and maintenance. Sears Holdings is the 2010 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered by Sears and Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at http://www.searsholdings.com.

(i)  Sears and Kmart stores in Massachusetts, Rhode Island, Connecticut and Puerto Rico will not be open on Thanksgiving Day, per their respective state laws.

SOURCE Sears Holdings Corporation