Segmint Announces $9 Million in New Funding

AKRON, Ohio, Oct. 28, 2014 /PRNewswire/ -- Segmint Inc., the company that securely activates enterprise data to intuitively deliver personalized engagements attributed across all channels, announced today that it has received a $9 million strategic investment from a global FinTech leader. 

Segmint plans to leverage the new funds to manage the current increased demand for the technology in the financial services sector, accelerate enhancements to existing products and new product releases, and increase its employee base to mirror company growth. This investment also allows for expansion into additional verticals to further strengthen Segmint's position as a leading provider of data-driven marketing solutions.

"Segmint's technology and capabilities provide significant value for CMOs as our solutions align perfectly with their business goals to leverage first party data for customer retention and up-sell new lines of business," said Rob Heiser, President and CEO of Segmint. "This strategic investment comes at a crucial time, as we are consistently innovating our technology to not only help marketers increase their overall ROI, but also to remain the leading solution for brands seeking complete impression to influenced conversion metrics."

Segmint's unique end-to-end platform provides marketers within various industries, with the resources necessary to build, execute, refine and measure targeted digital marketing campaigns that adhere to strict compliance and privacy standards. This compliance is critical when working with consumer data, particularly in the financial services industry.

Segmint's proprietary analytics and Key Lifestyle Indicators℠ give clients a true snapshot of each individual to deliver personalized messages based on interests and intent. Additionally, Segmint's platform measures campaign success beyond the industry standard of click-through-rates by reporting the face value and economic value of each new product sold, instantly telling marketers their return on investment.

For more information on the Segmint and its technology, please visit www.segmint.com.

About Segmint
Segmint, Inc. is an award-winning provider of data-driven marketing technology. The company's solution securely activates enterprise data to intuitively deliver personalized engagements attributed across all channels. Segmint offers the only technology platform that leverages actual 1st party consumer data to help marketers understand and even anticipate the needs of their target audience to serve them highly relevant and personalized advertisements at the precise moment they're considering a purchase.  The platform delivers messages to consumers across mobile, web, and more while adhering to strict privacy and security standards. Segmint works with global market leaders including those from financial technology, registrar, insurance, and IT solutions industries, and is headquartered in Akron, Ohio.

For more information, please visit www.segmint.com or follow the company on Twitter at @Segmint.

Media Contacts
Rebecca Kelley
SHIFT Communications for Segmint
617-779-1846
rkelley@shiftcomm.com

SOURCE Segmint Inc.