Seiko Corporation of America Signs Two New Brand Ambassadors

MAHWAH, N.J., March 18, 2015 /PRNewswire/ -- Seiko Corporation of America is proud to announce the appointments of famed NASCAR Champion Jimmie Johnson and revolutionary American Ballet Theatre Soloist Misty Copeland as the world-renowned watchmaker's newest Brand Ambassadors.

Representing Seiko's progressive and powerful new Fall 2015 campaign, the exciting addition of Jimmie Johnson and Misty Copeland to the Seiko Nation will continue to feature the brand's progressive philosophy of being "always one step ahead of the rest."  Featured within new Coutura and Tressia collection campaigns this Fall, Jimmie and Misty will bring forward their personalities, confidence and genuine values, while providing a glimpse into their shared passion for independence, intelligence and relentless innovation.

Jimmie Johnson, Seiko's new face of the Coutura collection for men, is arguably the most dominant driver in the last 13 years of NASCAR as a six-time NASCAR Champion with 71 career wins so far. Between his perseverance to be at the top in his famed career and his personal devotion to both his family and philanthropy with the self-founded Jimmie Johnson Foundation, Seiko is proud to share Jimmie's inspirational dedication to progress and impact he has on the history of NASCAR.

Famed ballet dancer Misty Copeland, Seiko's new face of the Coutura and Tressia collections for ladies, also continues to make an exciting impact on history. As the first female African American in two decades to become a soloist at American Ballet Theatre, Copeland is an inspiration to many as not only a talented dancer, but an entertainer, author of the New York Times Bestselling memoir, Life in Motion, as well as award-winning children's picture book, FIREBIRD, and philanthropist as an alum and National Youth of the Year Ambassador for the Boys & Girls Clubs of America. Seiko is thrilled to share Copeland's passion for success and desire to be one step ahead.

"We are pleased to welcome both Jimmie Johnson and Misty Copeland to the Seiko Nation as Brand Ambassadors, representing Seiko as forward-thinking personalities behind our progressive brand," says Mr. Yosh Kawada, President and CEO of Seiko Corporation of America. "Both Jimmie and Misty, joining current Brand Ambassador Novak Djokovic, bring their own sensational, unique qualities never seen before behind the Seiko brand, while each of them show the commendable passion for progress, individuality and unyielding desire to be revolutionary that embodies the essence of Seiko this year. We look forward to working with them to create a new and exciting campaign that will launch in Fall 2015."

Seiko Corporation of America is a wholly-owned subsidiary of Seiko Watch Corporation, which is headquartered in Tokyo, Japan. Seiko was founded in 1881, and is the only watch manufacturer with every watchmaking expertise including Mechanical, Quartz, Kinetic, Spring Drive, Solar and GPS Solar. For more information on Seiko, visit www.seikousa.com.

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SOURCE Seiko Corporation of America