NEW YORK, April 12, 2017 /PRNewswire/ -- On April 7th, China-based apparel brand Semir announced independent Chinese designer Leaf Xia as its third fashion partner and hosted a celebration event jointly with Juhuasuan, a leading Alibaba-owned group-buying e-commerce platform. At the same time, Juhuasuan helped arrange Leaf Xia's appearance in the famous square and world's most valued venue for top brands. The showcasing of the SEMIR X LEAF XIA collection in the square signaled the apparel brand's expansion into the international market.
Ms. Xia graduated from Parsons The New School of Design in New York. The tie-up with Semir maintains the designer's bright and enthusiastic use of color by mixing and matching the luminous fabric with the process of printing, taking full advantage of the integration of technology and fashion. The collection also made an appearance at the closing show for Shanghai Fashion Week's Green Code venue.
Semir, a brand now in its 21st year, has witnessed a new phase of growth as the result of a tie-up with Juhuasuan, allowing the brand to gain a powerful footprint on the well-known ecommerce platform. On September 2016, Semir launched the fashion partner program jointly with Juhuasuan, with popular young celebrity Nana Ouyang and cyber celebrity BoyNam as its partners. The two fashion partners' collections have both achieved good sales results.
Semir has been very successful in capitalizing on the latest fashion trends as soon as the trends made their appearance on the fashion scene, bestowing on the brand a youthful image, and fulfilling the company's long-held goal of, according to the company motto, "Celebrating life with fashion".
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