Sephora, Beauty.com And Avon Lookbooks Launch On Mobile Shopping App Catalog Spree
New Beauty Department Makes it Easy to Browse and Shop for Makeup, Skincare Products and More on an iPad or iPhone
LOS ALTOS, Calif., Sept. 23, 2013 /PRNewswire/ -- Catalog Spree, the personal digital mall that lets consumers browse, discover and shop their favorite brands, today launched a new beauty department in its mobile shopping app with lookbooks for Sephora, Beauty.com, Avon, Bliss, The Body Shop, and more. The new department also features the Catalog Spree-branded Beauty Fall 2013 lookbook which includes top brands such as Benefit, Bobbi Brown, Marc Jacobs, NARS, Yves Saint Laurent, and more.
Catalog Spree's full-page lookbooks let consumers easily browse and shop by flipping through pages on an iPad or iPhone. The app features more than 350 custom lookbooks, as well as traditional digital catalogs, for top-tier beauty and fashion brands such as Barneys New York, Forever 21, Nordstrom, Stella & Dot, Target, and TOMS Shoes. All custom lookbooks are created with Catalog Spree's all-digital publication platform, Spree Studio.
"Many e-commerce retailers, especially those in beauty, don't print or have limited distribution of traditional paper catalogs due to costs. With Spree Studio, Catalog Spree is removing that barrier by easily creating gorgeous digital lookbooks that deliver an engaging shopping experience," said Joaquin Ruiz, CEO of Catalog Spree. "We're constantly striving to delight mobile shoppers with fun, high-quality content, so adding top beauty brands to Catalog Spree was a no brainer, especially when you consider that almost 70 percent of our shoppers are women!"
Catalog Spree has published more than 1,000 catalogs this year, including more than 100 custom lookbooks in just a few months. These custom lookbooks are seeing high readership and user engagement, including 50 percent more product click-throughs than a traditional digital catalog.
ABOUT CATALOG SPREE:
Catalog Spree is the personal digital mall that lets consumers browse catalogs, discover new brands and share products they like. The award-winning app brings the fun of window shopping to the iPad and iPhone, connecting consumers with the brands they love in a personalized, one-stop mobile shopping experience. Catalog Spree is a privately held company based in Los Altos, California, and is backed by angel investors and venture capital firms including Relay Ventures. For more information visit www.catalogspree.com.
SOURCE Catalog Spree
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