SFN Group Launches Mobile Job Alerts

FORT LAUDERDALE, Fla., Nov. 29, 2010 /PRNewswire/ -- SFN Group, Inc. (NYSE: SFN) announced today the launch of its text messaging program, which is the first of several phases to enhance the candidate experience to gain quicker and more efficient access to jobs through mobile technologies.

As of today, job seekers can participate in the program if they opt-in to receive text job alerts via the "Job Centers" located on two of SFN's specialist recruiting and staffing businesses' websites, The Mergis Group (www.mergisgroup.com) and Spherion Staffing Services (www.spherion.com).  In the first two weeks of promoting this new program, the company had nearly 10,000 candidates sign up between these two businesses alone. The program will be rolled out nationally, across all SFN's family of businesses in early 2011.

"We are very excited to announce this next stage in our recruiting efforts," said Roy Krause, president and CEO of SFN Group, Inc. "With millions of people carrying mobile devices, texting is becoming a much more efficient and preferred means of communicating for many passive and active job seekers. In an industry where time is of the essence, this form of communicating provides the means to reach a wider and highly targeted audience in a much shorter time span. With studies showing that mobile Internet use is set to outpace PC connection use -- it is clear just how powerful this medium is and will continue to be as the technology evolves."

The job alert texting program is part of an integrated effort by SFN Group to leverage mobile technologies across its divisions, and capitalize on mobile technology usage trends to not only improve the candidate job search experience, but to fill positions more efficiently. SFN Group is partnering with leading mobile platform provider 3Cinteractive® to deploy these solutions. 3Cinteractive helps companies extend business and communication processes to the mobile channel, allowing SFN Group to stay on the cutting edge of mobile as future initiatives are deployed. 

Earlier this year, SFN launched mobile friendly versions of its candidate e-newsletters, and piloted a mobile website for The Mergis Group (http://www.mergisgroup.com/m/). Plans to expand mobile initiatives in 2011 include:

• Mobile-optimized websites for Technisource, Spherion and Tatum
• The integration of "Mobile Job Centers" into corporate mobile websites that allow candidates to securely search and apply for jobs through their mobile device
• Expanded text messaging capabilities: reminders about interview times, interview follow-up, timesheet updates via mobile devices, and directions to an interview
• Engaging candidates through social networking communities via marketing campaigns

According to recent reports, mobile devices will be the primary connection tool to the Internet within the next five years.  The addition of text messaging in the recruiting process expands the reach and the ways in which recruiters engage with job candidates.

About SFN Group, Inc.

SFN Group (NYSE: SFN) is a strategic workforce solutions company that provides professional services and general staffing to help businesses more effectively source, deploy and manage people and the work they do. As an industry pioneer, SFN Group has sourced, screened and placed millions of individuals in temporary, temp-to-hire and full-time jobs for more than 60 years.

With approximately 550 locations in the United States and Canada, SFN delivers strategic workforce solutions that improve business performance. From outsourcing to technology to professional services to staffing, SFN delivers the best combination of people, performance and service to improve the way work gets done. It provides its services to approximately 8,000 customers, from Fortune 500 companies to a wide range of small and mid-size organizations. The company employs more than 160,000 people annually through its network and is one of North America's largest employers. SFN provides its solutions through a family of specialized businesses: Technisource, Tatum, The Mergis Group, Todays Office Professionals, SourceRight Solutions and Spherion Staffing Services.

To learn more, visit www.sfngroup.com.

SOURCE SFN Group, Inc.