SHEBA® Brand Launches First-Ever Single Serving Meals For Cats

NASHVILLE, Tenn., April 13, 2015 /PRNewswire/ -- Mealtime for cats just got a lot more exciting for both cats and their owners alike with the launch of new SHEBA® PERFECT PORTIONS™ Entrees. The new innovative product is the first in the cat food category to provide cat owners with the convenience of two meat-first* meals in one package.

The SHEBA® Brand, which knows that cat owners love their cats for their independent spirits, personalities and discerning palettes, created new SHEBA® PERFECT PORTIONS™ Entrees to meet the unique needs of both cats and their owners. Containing two separately sealed servings – one on each side of the package – SHEBA® PERFECT PORTIONS™ Entrees ensure a fresh feline meal every time and zero messy leftovers to be refrigerated. All of the brand's recipes, including SHEBA® PERFECT PORTIONS™ Entrees, begin with real meat such as beef poultry or seafood – and are formulated without grains, fillers and artificial preservatives or flavors.

"We know cat owners love feeding their cats wet food recipes, but also understand that standard cans sometimes provide more than one serving," said Arren Beach, SHEBA® Brand Manager, Mars Petcare. "The refrigeration of cat food is not ideal for cats or their owners, so we developed SHEBA® PERFECT PORTIONS™ Entrees to provide a wet cat food option that guarantees a fresh meal for cats every time and removes that hassle of having to store leftovers."

The introduction of SHEBA® PERFECT PORTIONS™ Entrees is supported by a new integrated marketing campaign, highlighting the innovation, convenience and appeal of the new product. The campaign includes print and digital advertising, consumer sampling programs and in-store displays, as well as digital media and public relations support. The brand also released a new short-form video that demonstrates just how easy SHEBA® PERFECT PORTIONS™ Entrees make mealtime for cats. Their owners can simply snap the servings apart, peel open the package and serve their cat one single serving with the real meat* ingredients they love.

SHEBA® PERFECT PORTIONS™ Entrees come in eight delicious varieties – Chicken Entree, Turkey Entree, Salmon Entree, Beef Entree, Chicken & Liver Entree, Chicken & Tuna Entree, Seafood and Whitefish & Tuna Entree. Multi-packs of 12 trays are also available in Poultry (with six Chicken Entrees and six Turkey Entrees) and Seafood (with six Whitefish & Tuna Entrees and six Salmon Entrees) varieties.

The product is available now at mass retailers and pet stores nationwide for a suggested retail price of $0.79. For more information on new SHEBA® PERFECT PORTIONS™ Entrees, visit Sheba.com or Facebook.com/ShebaBrand.

*Each recipe begins with real meat, such as beef, poultry or seafood.

About SHEBA^® Brand
The SHEBA® Brand knows that cat owners love cats for their independent spirits, personalities, and discerning palettes. That's why SHEBA® puts cats at the heart of everything it does, creating premium recipes designed to entice their unique tastes and desires. SHEBA® Entrees have real beef, poultry or seafood as the first ingredient for an irresistible taste cats love. Unlike the big cat food brands, all 21 varieties of premium SHEBA® Entrees are formulated without corn, wheat, soy or artificial flavors. Look for SHEBA® Brand premium cat food at retailers nationwide. For more information, visit www.sheba.com.

About Mars Petcare US 
Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food for Dogs, CESAR® Canine Cuisine, IAMS™ Pet Food, SHEBA® Entree for Cats, WHISKAS® Food for Cats, GOODLIFE™ Food for Cats, and TEMPTATIONS™ Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 3,000 Mars Petcare US associates make, sell and distribute its high-quality pet food from 17 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.

^®/™ Trademarks ^© Mars, Incorporated and its affiliates 2015. US Patents Pending.

Video - http://youtu.be/6OAXLFoBpLY

SOURCE Mars Petcare US; SHEBA Brand

Related Links

http://www.sheba.com