2014

Shellback™ Rum Congratulates ORACLE TEAM USA On Their Historic Win Of The 34th America's Cup

SAN FRANCISCO, Sept. 27, 2013 /PRNewswire/ -- Shellback Rum, Official Rum Sponsor of ORACLE TEAM USA, wishes to congratulate ORACLE TEAM USA on their impressive comeback and ultimate championship of the 34th America's Cup.  After coming back from an 8-1 lead favoring Emirates Team New Zealand, ORACLE TEAM USA won the winner-take-all final race on Tuesday, September 25th and successfully defended the Cup by an impressive 39 seconds.

(Photo: http://photos.prnewswire.com/prnh/20130927/SF88269)

Shellback Rum has been pleased to partner with ORACLE TEAM USA throughout the America's Cup challenge, combining the nautical spirit of the brand with this international nautical competition in markets across the country, as they defended the oldest trophy in international sports.

The 34th America's Cup competition featured a new racing format and state-of-the-art AC72 racing yachts. Like true sportsmen, ORACLE TEAM USA persevered and fought hard against the incredible team members of Emirates Team New Zealand, resulting in their second straight Cup victory.  

"Shellback Rum has been very proud to team up with ORACLE TEAM USA for this historic event on San Francisco Bay," said Gerard Thoukis, Director of Marketing for Shellback Rum. "To win the America's Cup on our home turf is an impressive feat, especially after what many thought looked like possible defeat, and we are thrilled to have been part of this exciting tournament.  Shellback Rum sends its hearty congratulations to ORACLE TEAM USA. This truly was one of the best victories in the history of this race."

With this win, ORACLE TEAM USA becomes the Defender of the 35th America's Cup, and will undoubtedly bring their fierce competitiveness and sportsmanship again when the competition for the Cup returns to the Bay.

About Shellback Rum
The taste of the Caribbean pursues a modern progression with the debut of Shellback Rum, named after a proud naval tradition in which the title of "Shellback" is awarded to courageous sailors who have successfully crossed the equator. Available in two expressions, Silver and Spiced, Shellback Rum is produced at the century-old West Indies Rum Distillery (WIRD) on the island of Barbados, the birthplace of rum. Both expressions are a blend of continuous and pot still components featuring neutral, heavy and aged light rum. Adding further depth to the final Shellback Spiced blend, a portion of the rum spends a minimum of 12 months in once-used American bourbon barrels. Shellback Rum is available nationally. The suggested retail price of each expression in the 750mL size is $17. For more information, visit www.shellbackrum.com. Rum, Alcohol 40% by Volume (80 proof) ©2013 Grand Antilles Cane Spirits, Modesto, CA. All rights reserved.

About ORACLE TEAM USA
When ORACLE TEAM USA won the 33rd America's Cup in February 2010, not only did team owner Larry Ellison succeed in his goal of bringing the America's Cup "home" to the United States, but his team became the Defender of the 34th America's Cup.  Led by CEO Russell Coutts and skipper Jimmy Spithill, ORACLE TEAM USA comprised the best international sailing, design, build and support talent to defend the trophy on San Francisco Bay in 2013.

MEDIA CONTACT:
Katie Ballou Calhoun
Calhoun & Company Communications
(415) 346-2929
katie@calhounwine.com

SOURCE Shellback Rum



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