Shoparatti and Editor-in-Chief Melissa Rivers Streamline the Daily Deal Space

LOS ANGELES, March 28, 2011 /PRNewswire/ -- Shoparatti.com, a daily destination site dedicated to connecting busy online shoppers to third party fashion and lifestyle deals, launched today.  Shoparatti is the first of its kind and aggregates the numerous competitive daily deal web sites to showcase the very best offers through Shoparatti.com, Facebook and iPhone application.

Co-founded by Gregg Alexander, CEO, and Reed Van Rozeboom, Co-Founder and CTO, Shoparatti is a privately-held company that has made shopping for deals online simple and convenient.  Shoparatti's Editor-in-Chief, Melissa Rivers curates the four best daily deals each day and shares them with savvy discount driven shoppers via www.shoparatti.com, Newsfeed posts via Facebook and an iPhone app. Complementing Rivers' daily deals, Shoparatti offers an editorialized experience for savvy, discount driven consumers who don't want to miss out on the best deals.

"The idea for Shoparatti was born after hearing my wife's complaints about Daily Deal shopping emails flooding her inbox," said Gregg Alexander, co-founder and CEO of Shoparatti. "We wanted to find an entertaining and efficient way to eliminate all the clutter and only highlight the best daily deals."

Every day, Rivers picks from more than 80 deal web sites and draws upon her expertise in spotting trends in lifestyle, entertainment and fashion to make her Shoparatti selections.  After many years working on Hollywood's star-studded red carpets and executive producing E!'s successful "Fashion Police", Rivers is thrilled to be able to extend her unique style sense to the online world.

"As a mom and passionate shopper I know what it's like to spend hours hunting down the best deals on the web; it's frustrating and time consuming," added Rivers. "Everyone knows I love shopping, not to mention getting a deal and telling my friends about the great deal I just got. Through Shoparatti I get to tell the world and make shoppers' lives easier."

To learn more about making your shopping life easier with the best deals daily, visit www.shoparatti.com.

About Shoparatti

Shoparatti (www.shoparatti.com) provides savvy discount driven shoppers local and nationally featured deals from daily deal sites as selected by Editor and Chief, Melissa Rivers.

Shoparatti is focused on editing through the numerous competitive daily deal websites highlighting and aggregating the very best offers through a simple website, Facebook application and mobile application. For further information, visit www.shoparatti.com, Twitter via www.twitter.com/shoparatti or @shoparatti.

SOURCE Shoparatti