Shopper Sciences Announces Devora Rogers as Group Director of Global Business Development

ATLANTA, Aug. 3, 2011 /PRNewswire/ -- Shopper Sciences is pleased to announce the appointment of Devora Rogers as Group Director, Global Business Development, to be based in Los Angeles. In her new role, Devora will be responsible for leading the growth of Shopper Sciences into Europe, Asia, and emerging markets, and serve as a key liaison for global advertisers and their agency partners. 

Devora joins Shopper Sciences from her role as Director of Product Strategy at the IPG Emerging Media Lab, where she consulted with global brands, including Sony, Charles Schwab, Bayer, Vizio, and Bose, to provide tangible, insights-based solutions for reaching consumers through non-traditional media channels.

"Devora was a critical player in the development of the research tools and methodologies that serve as the foundation for the work we do at Shopper Sciences," said John Ross, CEO of Shopper Sciences. "She has a keen understanding of shopper behavior and emerging media platforms and has a proven track record of delivering above and beyond for clients. Her extensive international experience and multi-lingual skills make her a great addition to help us grow our global business."

During her tenure with The Lab, Devora was instrumental in facilitating cross agency collaboration, including working closely with Initiative to win the PetCo account in 2010 and Shopper Sciences to secure research and consulting projects with Google, Coca-cola, Federal Express and Big Lots this year. 

"Devora has the rare blend of an empathetic consumer worldview with a deep knowledge of media technology's capabilities," said IPG Media Lab's EVP, Managing Partner, Brian Monahan. "She excels at helping our clients understand how to use technology to create experiences that will meaningfully drive their business."

Devora's global media and shopper experience includes work with Yahoo!, Deutsche Welle and HGTV, among others. Devora was also a recipient of the prestigious Fulbright Scholarship in Germany. Prior to joining IPG, Devora spent several years living and working in Europe, based in Germany, France and Spain. In addition to English, Devora is fluent in German, French and Spanish.

About Shopper Sciences

Shopper Sciences, part of IPG's Mediabrands, is a shopper marketing consultancy providing retailers, manufacturers, and advertising agents with the insights necessary to align marketing strategies with factors that truly influence the shopper's decision to buy. Shopper Sciences utilizes proprietary research methodologies and diagnostic tools to uncover the true drivers of influence along the path to purchase. These insights serve as the foundation for developing shopper marketing programs, including creative strategies and media channel optimization, for categories and brands.

SOURCE Shopper Sciences