Silk'n Revolution Goes Millennial Mainstream
Establishes 360º Cross Channel Media Partnerships with Cosmo and E!
CHICAGO, July 20, 2016 /PRNewswire/ -- Following the successful Silk'n Not Shaven Challenge, which premiered February 24th, more and more former shavers are experiencing the modern marvel of Home Pulsed Light™ technology to remove unwanted hair forever. The Silk'n Not Shaven Revolution has officially begun.
COSMOPOLITAN MAGAZINE AND DIGITAL. An innovative cross-channel campaign speaks in a creatively fresh yet familiar voice to the Cosmo audience in the US and Canada. Magazine creative mimics the Cosmopolitan cover style and includes a product editorial page. The digital portion of the campaign includes rich media on Cosmopolitan.com as well as on the SNAPCHAT Discover platform.
VIEW SILK'N ON COSMPOLITAN
VIEW SILK'N ON SNAPCHAT
PROVOCATIVE TV CAMPAIGN. E! anchors an interactive cross-channel partnership with NBC Universal. 56 million impressions are being made on E national television programming including sponsorship of E! News prime. The E! Online digital portion of this cross-channel partnership includes a custom Silk'n skin, custom product editorials, custom online product-focused videos a Silk'n sponsored "E! Online" homepage widget, sponsored E! Online Style Collective Channel widget, Instagram post from @EOnlineStyle and Tweet from @EOnlineStyle + re-tweet from @enews.
All in all, this first ever demand brand marketing campaign establishing Silk'n "Beautiful Technology" will generate 240 million engaging impressions across National broadcast and cable television, programmatic digital and social media.
Silk'n products are available at Bed Bath & Beyond, Kohl's, select Target store locations and at Silkn.com
The Silk'n Not Shaven campaign was developed by new Silk'n North America lead Agency of Record, Suite Partners Inc and lead media agency, KSM Media, both headquartered in Chicago supported by Net Media Group and Agency 59.
About Silk'n
Silk'n products are designed and manufactured by Home Skinovations Ltd, the global leader in professional aesthetic devices for home use. Home Skinovations is an award winning, internationally acclaimed private company on a mission to usher in a new age where high technology science advances the art of beauty care. Silk'n has received international recognition for Best Hair Removal and Product of the Year for both Hair Removal, and Anti-Aging.
Photo - http://photos.prnewswire.com/prnh/20160719/391221
Logo - http://photos.prnewswire.com/prnh/20160719/391222LOGO
SOURCE Silk'n
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