Simple Magic and Primia Digital Launch Programmatic High Impact Video Marketplace

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Jul 28, 2016, 01:11 ET

NEW YORK, July 28, 2016 /PRNewswire/ -- Simple Magic, a leading provider of enhanced video advertising solutions, and Primia Digital, one of the largest Hispanic platforms, announced today the availability of a programmatic high impact video marketplace in Latin America and the US.

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Primia Digital previously known as Orange Advertising Americas is one of the fastest growing online and mobile platforms for Hispanic audiences, with over 55 million monthly unique visitors.

The company's reach is now one of the largest addressing Hispanic audiences across United States, Mexico, Argentina, Colombia, Peru, Chile, Ecuador and Venezuela. The partnership introduces the largest high impact programmatic marketplace for Hispanic audiences available using video inventory management platform, SpotX.

"Over the past few years, brands and their agencies have invested heavily in data and smart trading capabilities. However, all of this sophistication has so far supported only the simplest forms of ads. Now brands can use the same sophisticated methods of buying ad placements with better, more engaging units," said Ran Cohen GM North America for Simple Magic.

The partnership allows buyers to access more than 200 quality sites through SpotX private marketplace and deliver Simple Magic enhanced video ads formats. No creative work or approval is required as existing pre-approved assets are converted in run time to cross-screen rich media experiences.

Buyers' standard DSPs can now be leveraged to deliver high impact units to more than 10 million monthly unique Hispanic users in the US and 49 million across Latin America.

"We are excited to open the largest, most effective, high impact programmatic marketplace and help our brand clients to leverage better ad formats that are easy and simple to execute across our quality sites," said Giuliano Stiglitz, CEO of Primia Digital.

The offering includes high impact programmatic formats like header video executions and others, all being cross-screen compatible and adjust to screen size and orientation. Additionally, no creative work is required, the units include auto initiated video, are viewable aware and socially compatible.

Considered by many in the industry as highly effective, header video ads address both inventory constraints and viewability concerns, according to Ben Abbatiello, VP of Strategic Accounts at SpotX.

The solution is offered to selected partners that can access inventory through direct or programmatic channels.

"Simple Magic enhanced video ad formats places compelling advertising content outside of the traditional video stream, enabling publishers to cater to unmet demand for more video. The SpotX platform is a natural fit to enable the programmatic connections," said Gold.

About Primia.Digital

Primia.Digital helps publishers to monetize their inventory with a combination of direct and programmatic solutions. For agencies and advertisers, Primia.Digital offers an exclusive premium audience of more than 55 million monthly unique users in Latin America and the Hispanic US market, which can be reached across web, mobile and video platforms and formats. Primia.Digital is able to offer results and ensure quality by using data and the most advanced technologies. The company offers its solutions directly and through a network of representative and regional campaigns in United States, Mexico, Argentina, Colombia, Peru, Chile, Ecuador and Venezuela.

About Simple Magic

Simple Magic offers enhanced video advertising solutions that benefit publishers, brands and consumers. Our vision is to simplify the creation and trade of more beautiful ads through automation. Consumers appreciate it, brands love it and publishers embrace it.

Created by rich media and programmatic experts, the Simple Magic solution enables the creation of cross screen high impact units from existing pre-approved quality assets that can then be traded programmatically or through traditional channels. Hundreds of sites leverage our technology to deliver better ad campaigns to Tier 1 advertisers.

About SpotX

SpotX is a video inventory management platform for premium publishers and broadcasters, helping them manage all of their demand sources from one place, and monetize content across all screens. The SpotX platform offers publishers unprecedented transparency and insight, creating a safe, controlled environment that allows them to connect with advertisers, and achieve the highest revenue possible. Premium publishers and mobile app developers trust SpotX as the independent solution that helps them better understand the buying behavior of today's leading brands and maximize inventory yield across private marketplace, programmatic direct and open marketplace deals. SpotX's ad serving, leading programmatic technology, and open and extensible architecture help simplify the complex digital video ecosystem for global publishers. Headquartered in Denver, Colorado, SpotX also has offices in New York, San Francisco, London, Sydney, Amsterdam, Hamburg, Belfast and Singapore. In July 2014, leading European entertainment network RTL Group acquired a 65% stake in SpotX, which was founded by CEO Mike Shehan and CFO and COO, Steven Swoboda, in 2007. For updates, please follow @SpotX or visit www.spotxchange.com.