DALLAS, Nov. 17, 2015 /PRNewswire/ -- After Alibaba made Singles Day into an online shopping phenomenon, Dealmoon.com was credited with bringing it the U.S., and this year brought 180 U.S. retailers to the site with exclusive Singles Day offers; a 600% increase compared to only 30 in 2013. For those retailers, who include a pantheon of the most storied U.S. department stores and coveted luxury brands, the "Kayak of Luxury Brands" captured a record breaking 4.8 million unique visits and a total of 46 million page views when the shopping frenzy began on November 10 and ended on November 11. After building a powerful reputation among Chinese-American consumers, Dealmoon.com's 2015 push into mainstream America seemed to have an impact as 80% of their Singles Day traffic this year came the U.S.
"We expected 3 million visitors," said Co-Founder, Jennifer Wang, "but surpassed our prediction by 60%. Though we are waiting for a final reporting from our vendors, we estimate that our merchant sales were 5 times more than last year. Many of our high-end luxury beauty and skincare merchants even exceeded sales expectation for Black Friday and others sold out entire inventories on their site. Aside from our robust new U.S. shoppers, the heaviest traffic we generated came from China, Canada, Hong Kong, Taiwan, Australia, Singapore, Japan, the United Kingdom and New Zealand."
Singles Day sales surpassed Cyber Monday by four times in 2014 ($9 billion vs. $2.65 billion) to become the biggest online shopping day. Black Friday still tops both at sales of $50.9 billion (2014), but the numbers of people who are shopping in brick and mortar retail environments has halved down to 26.5 million in 2014 from 45 million in 2013.
"When the dust settles post Black Friday and Cyber Monday and we get a final accounting," added Wang, "it will be interesting to see which phenomenon wins out."
About Dealmoon.com - Dealmoon.com is the biggest shopping secret unknown to most Americans, yet it is one of the world's leading cross-continent consumer buying advisory websites with 13M monthly visitors and 5M vocal fans on over 40 social media channels. With offices in China and the U.S., Dealmoon.com's curation shopping advisors make product recommendations on exclusives and deals for categories such as beauty, apparel, accessories, electronics, nutrition, baby, home, travel and finance. Some of the world's most storied brands and cherished retailers and e-tailers are listed. Dealmoon.com's powerful influence has been known to decimate entire inventories of brands from a single posting within a few days. With its massive leverage, Dealmoon.com introduced China's annual Singles' Day to North America; the shopping event (bigger than Cyber Monday). Dealmoon.com publishes over 400 best-of-web deals per day in both English and Chinese. Dealmoon's shopping app boasts more than 1M downloads.
1. About.com, "What is Black Friday, 3 Reason Why Sales are Disappointing"
Marc Kruskol / Alyson Dutch
Brown + Dutch PR, Inc, 310.456.7151
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