HELSINKI, September 6, 2016 /PRNewswire/ --
Thirdpresence, a leading mobile in-app video SSP, announced today that Sizmek has certified the company's video player for HTML5 VPAID video advertising. HTML5 VPAID is an important part of the growing mobile in-app video advertising market, because it allows advertisers to accurately measure video viewability and add interactive elements to the video creative.
"Video viewability is a key issue for advertisers," said Markus Bäckström, CEO, Thirdpresence. "Sizmek's certification means advertisers can feel confident in buying our in-app video inventory. We are pleased to be able to offer HTML5 VPAID as the marketplace for premium in-app brand advertising expands. Advertisers need to be able to measure viewability, whether the transaction is programmatic or direct sold."
"We congratulate Thirdpresence for achieving Sizmek certification for their in-app video player," said Jaime Singson, director of product marketing for Sizmek. "This certification adds Thirdpresence to a select group of companies that are certified for in-app HTML5 VPAID and shows that they are committed to increasing transparency and accountability in the in-app video advertising market. The ability to add an interactive layer to mobile video advertising is also a key feature for advertisers, since this has been possible on desktop for a long time."
Thirdpresence creates the best in-app brand environment and user experience for video advertising. Brands can match their campaign objectives with a large-scale video audience and get results. Thirdpresence advertisers regularly reach more than 250 million unique users per month. Thirdpresence is headquartered in Helsinki, Finland and venture-backed by institutional and angel investors. The company does business with advertisers and publishers globally, with local representation in North America, UK and EMEA.
Sizmek Open Ad Management brings freedom of choice to end-to-end advertising. With a single point of access to the best technology, data, and strategic guidance-and the flexibility to choose solutions that fit their strategies-more than 42,000 advertisers, agencies, publishers, and trading desks create inspiring, seamless advertising campaigns that connect them to their customers around the world easily and effectively. Open and independent, Sizmek's wide range of technology and data is bolstered by integrations with more than 100 partners providing leading solutions for attribution, data management, audience measurement, search engine marketing, creative authoring, and more. Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC.