SNAP Interactive Announces Strategic Partnership with Match.com

NEW YORK, Dec. 3, 2013 /PRNewswire/ -- Snap Interactive, Inc. ("SNAP" or the "Company") (OTCQB: STVI), a leading social dating developer and owner of AYI.com, today announced it entered into a partnership with Match.com (owned by IAC/InterActiveCorp or "IAC" (NASDAQ: IACI)). The partnership will feature various integrations of Match.com's dating properties into the core AYI.com experience. The partnership has a three month term, which will begin when the integrations are live and have driven subscriptions to Match.com.

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SNAP's Chief Executive Officer, Clifford Lerner, commented, "IAC's dating properties, including Match.com and OKCupid are recognized as some of the strongest brands in the online dating space. We believe that leveraging our social-based feature set to test several integrations with IAC's dating properties should enhance the experience for AYI.com users while providing substantial value to Match.com as well."

Match.com President Amarnath Thombre added, "AYI.com has built a large and diverse user base on Facebook over the last several years, and we believe these integrations can drive value for both parties. Our hope is that this is the beginning of a long-term partnership with SNAP and AYI.com."

About Snap Interactive, Inc.

Snap Interactive, Inc. develops, owns and operates a social dating application for social networking websites and mobile platforms. SNAP's flagship brand, AYI.com is one of the largest social and mobile dating applications on the Internet and offers a completely integrated Facebook, iPhone, Android and Web dating application. AYI.com's mission is to improve the online dating experience of meeting new people by integrating a user's friends and interests to enable more meaningful connections. For more information on SNAP, please visit http://www.snap-interactive.com/, its online dating blog at http://www.ayi.com/dating-blog, on Facebook at facebook.com/SnapInteractiveInc and on Twitter at @SNAPInteractive.

The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.

Facebook® is a registered trademark of Facebook, Inc. iPhone® is a registered trademark of Apple Inc. Android® is a registered trademark of Google Inc. AYI.com® is a registered trademark of Snap Interactive, Inc.

About Match.com

Founded in 1995, Match.com was the original dating website and pioneer of the online dating industry. Today, 18 years later, Match.com operates leading subscription-based online dating sites in 25 countries, 8 languages and across five continents and is responsible for more dates, relationships and marriages than any other website. Match.com is an operating business of IAC (Nasdaq: IACI) and is headquartered in Dallas, Texas. For more information, visit http://www.match.com.

PR Contact:
Kayla Inserra
Kayla@specopscomm.com
919-601-2247

IR Contact: 
IR@snap-interactive.com

Stephen Hart
Hayden IR
hart@haydenir.com
917-658-7878

Forward-Looking Statements

This press release contains "forward-looking statements" made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are based on current expectations, estimates, forecasts and assumptions and are subject to risks and uncertainties. Words such as "anticipate," "assume," "believe," "estimate," "expect," "goal," "intend," "plan," "project," "seek," "target," and variations of such words and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to certain risks, uncertainties and assumptions that may cause actual results to differ materially from those expressed by the forward-looking statements, including, but not limited to, the following: general economic, industry and market sector conditions; the Company's future growth and the ability to obtain additional financing to implement the Company's growth strategy; the ability to anticipate and respond to changing user and industry trends and preferences; the intense competition in the social dating marketplace; the ability to establish and maintain strategic relationships with Match.com; the ability to integrate features for IAC properties; the ability to send subscriptions to Match.com; and circumstances that could disrupt the functioning of the Company's application and websites. In evaluating these statements, you should carefully consider these risks and uncertainties and those described under the headings "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors" in the Company's most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other Securities and Exchange Commission filings.

All forward-looking statements speak only as of the date on which they are made. The Company undertakes no obligation to update any forward-looking statement or statements to reflect events or circumstances after the date on which such statement was made, except to the extent required by applicable securities laws.

SOURCE SNAP Interactive, Inc.



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