Solve Media Launches Advanced Video Engagement Verification Service to Measure Efficacy of Digital Video Advertising and Eliminate Fraud
Sophisticated bots, non-standardized experiences and aggressive publishing tactics have outwitted traditional Pre-roll measurement analytics leaving advertisers frustrated
NEW YORK, April 26, 2017 /PRNewswire/ -- Solve Media, the Web's leading provider of Type-In ad solutions and services, today announced the launch of its Video Engagement Verification (VEV) service to help advertisers measure the effectiveness of their pre-roll and mid-roll digital video advertising campaigns. The use of Video ads is growing rapidly, yet unevenly, with more placements occurring on websites and pages that are primarily text or image based such are articles and slideshows. In many cases users have no intent on watching video content even though the video ads are 100% "Viewable", or played to completion in terms of standard industry metrics.
"The reality is that current methods of measuring the value or efficacy of digital video ads are highly flawed and misleading", said Ash Nashed MD, CEO of Solve Media. "Solve Media's VEV measures true human interactions with the video player and provides advertisers with actionable and scalable data that directly measures users' intent to engage with the video content". VEV metrics are available at the URL level to help advertisers optimize their buys as well as the CPMs paid for the media. While beta testing the technology across multiple properties and networks where pre-roll video ads are purchased, Solve proved that actual human video engagement rates vary markedly and often do not correlate with the CPM rates charged.
According to eMarketer, almost 12 billion dollars will be spent on digital video advertising in 2017. "In today's ecosystem, if you are buying video advertising without VEV, you are likely over-paying for a large part of your buy", said Nashed. "VEV is currently the only way to understand where you are wasting your video marketing dollars."
Solve Media's digital video advertising VEV solution is the new gold standard metric and is now being white labeled for large national and vertical publishers as well as other media, agency and Adtech organizations who seek to improve the quality and transparency of pre-roll campaigns for advertisers.
About Solve Media
Solve Media is a leading digital media technology company with a mission to deliver the most innovative and valuable digital advertising solutions to quality publishers and advertisers. Solve Media's portfolio of type-in ad solutions include their original solution ContentProtect plus Pre-Roll Choice, ContentUnlock and VEV. Founded in 2008, the company is headquartered in Somerville, NJ and has offices in New York City, Philadelphia, and Buffalo, NY. For more information visit www.solvemedia.com.
Contact:
Rafael Cosentino
908-707-9200
[email protected]
SOURCE Solve Media
Share this article