Sony Pictures Home Entertainment Wraps It Up This Gift-Giving Season With eGift on VUDU Powered by Movie eWrap

CULVER CITY, Calif. and SANTA CLARA, Calif., Nov. 26, 2013 /PRNewswire/ -- What other gift can make you laugh, cry and keep you on the edge of your seat? Only movies can, and this holiday it is easier than ever to give the gift of digital films with eGift on VUDU powered by Sony Pictures Home Entertainment's (SPHE) Movie eWrap.

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The innovative Movie eWrap gifting experience is available for any of the thousands of titles—including a broad array of UltraViolet-enabled movies & TV shows—within the VUDU library, which offers the world's largest selection of HD movies, blockbusters, Hollywood classics and indies. With eGift on VUDU powered by Movie eWrap, consumers can purchase an UltraViolet digital movie and instantly send it as a gift to family or friends. Gift recipients receive an email with their gift and simply swipe or click to see and hear decorative digital ribbon and wrapping paper virtually "tear off," revealing a digital movie. Shoppers can be confident that family and friends will be able to access and play UltraViolet digital movies anywhere, across their favorite devices including the iPad Air, Xbox One and PS4.

"Rolling out Movie eWrap on the VUDU video streaming service adds another level of digital interactivity and convenience for movie lovers," stated Richard Berger, SVP of Global Digital Strategy and Operations for SPHE.  "Movies have always made great gifts, and now with eGift on VUDU powered by Movie eWrap, consumers can gift a specific movie complete with an interactive, unwrapping experience. Unlike sending a gift card, this makes giving a digital movie feel more like getting a physical present with all the flexibility and convenience for today's digital lifestyle… and it's fun.

"With the holiday season fast approaching, we wanted to give both new and existing VUDU users an exciting new way to give or receive the gift of movies. Sony Pictures Home Entertainment's Movie eWrap feature does just that," said Amit Balan, head of marketing and merchandising, VUDU. "Now consumers can give their friends, family and co-workers the latest flicks like Smurfs 2 and The Mortal Instruments: City of Bones before they are available on DVD, as well as holiday favorites, indie films and the classics. Digital films with Movie eWrap are also great gifts for all the last minute shoppers out there."

eGift on VUDU powered Movie eWrap is compatible with tablets and computers and optimized for touch interfaces. Shoppers can also gift digital movies using Movie eWrap from the Sony Pictures Gift Store, choosing from more than 500 UltraViolet movies available.

VUDU supports UltraViolet, the movie industry's initiative that allows consumers to put their purchased movies into a cloud-based digital library and keep track of them safely and securely. VUDU is able to offer customers the ability to watch and purchase UltraViolet-enabled titles directly from vudu.com. The recently introduced VUDU Extras+ also offers "Enhanced Scene Search," "Clip & Share," deleted scenes, featurettes and movie trivia, available in the cloud with UltraViolet. 

Sony Pictures Gift Store and Movie eWrap are optimized for use on Microsoft Windows and Apple Mac OS computers along with Android and iOS devices. Please visit www.sonypicturesgiftstore.com for more details.

ABOUT VUDU

A leader in HD streaming, VUDU offers the world's largest selection of HD movies and hit TV shows, including thousands of blockbusters, Hollywood classics and indies available in stunning HDX 1080p with Dolby Digital Plus 5.1 and 7.1 Surround Sound. The company is rated #1 for customer satisfaction by Consumer Reports 2012. Movies are available the same day they are released on DVD or Blu-ray, and can be rented or purchased without a subscription. VUDU is available on Internet-capable HDTVs, iOS and Android devices, PCs, Blu-ray players, XBOXs and many more streaming media devices. VUDU is a wholly owned subsidiary of Walmart Stores, Inc., and is headquartered in Santa Clara, CA. For more information, visit http://www.vudu.com/.

ABOUT ULTRAVIOLET

UltraViolet is an entirely new way to collect and enjoy your digital entertainment, giving you the power to instantly access your movies and TV shows with unprecedented flexibility. For more information, visit www.uvvu.com.

ABOUT SONY PICTURES HOME ENTERTAINMENT

Sony Pictures Home Entertainment is a Sony Pictures Entertainment (SPE) company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 159 countries. For additional information, go to http://www.sonypictures.com/.

CONTACTS
Fritz Friedman
Sony Pictures Home Entertainment                                                          
(310) 244-7799
[email protected]

Susan Yin
Rogers & Cowan for SPHE
(310) 854- 8100
[email protected]

Bao Nguyen
Wal-Mart Global eCommerce
[email protected]

Rachel Kahn
Sparkpr for Wal-Mart Global eCommerce
(415) 321-1881
[email protected]

SOURCE Sony Pictures Home Entertainment; VUDU