Sports Medicine Leader Cramer® Announces Partnership With Major Motion Picture Race

Cramer Selected As an Official Athletic Partner of Movie about Jesse Owens

Feb 09, 2016, 06:00 ET from Performance Health

AKRON, Ohio, Feb. 9, 2016 /PRNewswire/ -- Cramer, a leading manufacturer of protective and preventative equipment for Athletic Trainers and Sports Medicine professionals, has been named an Official Athletic Partner of the upcoming film RACE, the inspiring drama about track-and-field champion Jesse Owens and his fight to become an Olympic legend, which will be released nationwide by Focus Features on February 19, 2016.

Cramer, part of the Performance Health family of brands, began in the sports medicine industry more than 95 years ago. Founding member of the National Athletic Trainer's Association, Chuck Cramer created the original Cramer Athletic Liniment in his family kitchen to treat an ankle injury before a track meet.  Along with his older brother Frank, they built the business over decades, advancing and promoting the practice of athletic training throughout the nation.

Cramer's unyielding commitment to product innovation through hard work and integrity provides the perfect synergy for its partnership with RACE. With themes of determination and courage, the film depicts Jesse Owens as he prepares to compete in the 1936 Berlin Games.  Facing a racially divided United States and Adolf Hitler's vision of Aryan supremacy in Berlin, he succeeds in breaking records and winning four Gold medals in one of the greatest athletic performances of all time.

RACE is directed by Stephen Hopkins and is MPAA-rated "PG-13."  The movie stars Stephan James (Selma) as Jesse Owens, and Jason Sudeikis, Academy Award winner Jeremy Irons, Carice van Houten, Shanice Banton, and Academy Award winner William Hurt

"It's a privilege to partner with such an important project as RACE," said Ethan Pochman, Vice President Global Marketing of Performance Health. "The film depicts one man's quest to overcome great obstacles and become a true champion. Next year, Cramer celebrates 100 years of serving athletes demonstrating dedication and determination against all odds, like American hero Jesse Owens.  We're really excited to participate in the retelling of his story."

Cramer is dedicated to supporting the global athletic training community with education leadership and high quality, field-tested products for both the training room and playing field.  The brand has provided trusted tools for coaches, parents and athletes – youth to pro – in the company of other leading Performance Health brands such as TheraBand®, Biofreeze® and Thera°Pearl®. With almost a century since its inception, Cramer continues to remain both relevant and valued within the athletic community.  

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About Performance Health
Headquartered in Akron, Ohio, Performance Health is a global consumer branded health, wellness and self-care company that designs, manufactures and markets branded rehabilitation and wellness products sold into a variety of U.S. clinical markets, leading national retailers and in over 100 countries through a multi-national network of distribution partners.  Its brands and complementary product offerings consist of the TheraBand®, Biofreeze®, Cramer®, Bon Vital'®, Thera°Pearl® and Perform® brand names.


SOURCE Performance Health